通过买家指南指导买家
您肯定知道，买家购买商品前会货比三家。在这个互联网信息爆炸的大数据时代，比较商品价格、特性、存货量、客户服务和其他买家评论等信息，对于买家来说易如反掌。为了赢得买家信任，我们需要预测他们的具体需求并提供良好服务。
您也知道，工具商品本身很复杂。在 Amazon.com 上针对您的商品编写买家指南是最好的方法，可以让买家了解您的商品，从而做出正确的购买决策。
编写买家指南时可以套用 Amazon.com 网站上的“那么您想�”指南模板。
您所编写的买家指南中可以包含您的商品。这些买家指南的链接也会显示在某本指南中所包含的所有商品的宝贝详情页面上。这意味着，这个方法很棒，可以让客流从您的其中一件商品转移到您销售 � 的其他商品，从而提升销售量。
请尽可能地多编写几本买家指南，并将其在 Amazon.com 上的链接发邮件至 tools-promotions@amazon.com。 我们正在着手将针对“五金工具”商品的所有买家指南汇总到中央智囊库中，希望您编写的指南也能现身其中。
下面列出了一些工具卖家编写的买家指南范例
手动工具的安全使用： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2FZDOK9A4W9QP/
前后轮胎对调小贴士： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/3U8AD2X4QWAUI/
疏通堵塞管道： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2DRD0MT91ENAF/
如何编写买家指南？
买家指南可套用“那么您想�”指南模板进行编写。编写买家指南时，请遵循以下步骤：
登录 www.amazon.com。
点击 我的店铺链接。例如，如果您的名字是 Jeff，您将会看到名称为“Jeff 的店铺”的链接。
点击链接下方子导航栏中的 好友与喜好。
在左侧，您将会看到编写“那么您想�”的链接，位于“浏览”框下方。点击该链接。
根据所显示页面上的说明进行操作。
非常简单，也很有趣！
亚马逊官网原文详情：
Educating Customers Through Buyer Guides
You know very well that our customers do much research before they buy a product. In this age of perfect information over the Internet, customer can do easy comparison shopping on price, features, availability, customer service, and reviews from other buyers. To win their trust, we need to anticipate what they need and serve them well.
You also know that by nature, tools products are complex. Creating buyer guides on Amazon.com for your products is the best way to educate customers about your products so that they can make the right purchase decision.
You can create buyer guides using our 'So you'd like to�' guide template on Amazon.com website.
You can include your products in the buyer guides you create. Links to these buyer guides also appear on the product detail pages of all products you include in a particular guide. This means it's a great way for traffic to move from one of your products to other products you sell � which improves sales.
Please create as many buyer guides as you can and send their links on Amazon.com to tools-promotions@amazon.com. We are creating a central repository of all buyer guides for the Tools & Hardware products, and we want to include your guides in that repository.
Some of the great examples of buyer guides created by our Tools merchants are listed below
Be Safe with Hand tools: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2FZDOK9A4W9QP/
Know about rotating your tires: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/3U8AD2X4QWAUI/
Open clogged drains: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2DRD0MT91ENAF/
How do you create the buyer guides?
Buyer guides are created using the 'So You'd Like To�' guide template. Follow the below steps on creating a buyer guide:
Go to www.amazon.com
Click the Your Store link. For example, if your name is Jeff, you will see a link called 'Jeff's Store'.
Click Friends and Favorites in the sub-navigation bar below the links.
On the left side you will see a link Write a 'So You'd Like To�' under the Browse box. Click that link.
Follow the instructions from that page.
It's easy and fun!
文章来源：亚马逊官方网站
