将产品同步到 Facebook 以使用在 Facebook 和 Instagram 上的 Checkout

Facebook 渠道上的产品目录可用于管理在 Instagram、Facebook 和 Facebook Marketing 上进行销售的所有产品。如果您将产品提供给 Facebook 渠道,则可以任何这些功能中销售该产品。但是,在使用 Facebook 和 Instagram Checkout 时,还需要满足其他要求才可在 Facebook 或 Instagram 上标记您的产品和让客户结账。

Facebook 会审核您向 Facebook 渠道提供的所有产品。只有获得批准的产品才会列出。如果您编辑了 Facebook 已批准的任何产品的产品详细信息,则该产品会再次经过 Facebook 的审核和批准。

产品要求

如欲在 Facebook 目录中发布 Shopify 产品,并使用 Facebook 和 Instagram 上的 Checkout,产品需要包含以下信息:

使用 Facebook 和 Instagram 上的 Checkout 出售的产品不能在价格中包含税费。

产品还需要获得 Facebook 的批准,并且不能是 Facebook 的商业政策中概述的受限产品。


解决产品发布错误

若在设置 Facebook 和 Instagram Checkout 后同步产品,您可能会遇到产品发布错误。如果您的产品缺少 Facebook 需要的信息,那么您会在 Facebook 渠道概览页面的产品部分中看到警告。当产品有与其本身关联的错误时,您需要先解决这些错误,然后才能再次尝试将产品与 Facebook 渠道同步。

步骤:

  1. 在您商店的 Shopify 后台中,转到销售渠道 > Facebook

  2. 产品部分中,点击查看产品以打开批量产品编辑器。了解如何使用批量产品编辑器。

  3. 查看产品的所有发布错误,并对产品信息进行必要更改。

  4. 点击保存


常见的产品发布错误

使用此参考有助于解决导致产品无法同步到 Facebook 的产品错误。

错误解决方案
添加产品图片点击占位符图片以上传或选择产品的图片。
选择一个产品类别输入与产品相匹配的 Google 产品类别。一些类别还需要其他信息,例如年龄。
修复产品多属性错误添加每个产品多属性的信息,例如多属性的尺寸和颜色。

Shopify商户官网原文详情:

Syncing products to Facebook for Checkout on Facebook and Instagram

The product catalog on the Facebook channel manages all products available to Instagram, Facebook, and Facebook Marketing. If you make a product available to the Facebook channel, then it can be used in any of these features. However, when using Checkout on Facebook and Instagram, there are additional requirements in order to tag your products and have customers check out on Facebook or Instagram.

Facebook reviews all products that you make available to the Facebook channel. Products must be approved before they can be listed. If you edit the product details of any product approved by Facebook, then the product is reviewed and approved by Facebook again.

Product requirements

To publish your Shopify products in a Facebook catalog and use Checkout on Facebook and Instagram, products need to include the following information:

  • Product description

  • Product image

  • Google Product Categories

  • Product condition

Products sold using Checkout on Facebook and Instagram can't have taxes included in the price.

Products also need to be approved by Facebook, and can't be restricted products as outlined in Facebook's Commerce Policies.


Resolve product publishing errors

When you sync products after you set up Checkout on Facebook and Instagram, you might have product publishing errors. If your products are missing information that Facebook needs, then you see a warning in the Products section on the Overview page of the Facebook channel. When a product has errors associated with it, you need to resolve those errors before you can try to sync the product again with the Facebook channel.

Steps:

  1. From your store's Shopify admin, go to Sales channels > Facebook.

  2. In the Products section, click View products to open the bulk product editor. Learn how to use the bulk product editor.

  3. Review any publishing errors for products, and make the required changes to product information.

  4. Click Save.


Common product publishing errors

Use this reference to help resolve product errors that prevent products from syncing to Facebook.

ErrorSolution
Add a product imageClick the placeholder image to upload or select an image for your product.
Select a product categoryEnter a Google product category that matches the product. Some categories also require additional information, such as age.
Fix product variant errorsAdd information for each product variant, such as the variant’s size and color.

文章内容来源:Shopify商户官方网站


(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)