为了防止被跟卖，卖家注册了商标，又在平台做了 GCID 备案，但就亚马逊平台的现状来说，要想防止被跟卖，仅靠这些是远远不够的。注册商标和做 GCID备案只是防止被跟卖的基本保障。
在实际运营的过程中，总有一些卖家或是新手无知，不熟悉平台规则，或是害群之马，有意抢掠，会在原卖家把商品打造得初有成效时进行跟卖。遇到这种情况，定要在第一时间采取行动，驱赶跟卖者。
驱赶跟卖者的第一步行动就是给跟卖者发警告邮件。在驱赶邮件中，要有理有据地讲述情况并发出警告。下面的邮件模板可供卖家参考。Dear"B".
It has come to our attention that "B" is using
the "A" trademark without license orprior written authorization from "A "
"A"holds federal trademark registrations in the United States. So "B" listingsviolate "A" trademark and intellectual property rights. You are also in breach of Amazon'sParticipation Agreement.
Therefore, we demand you remove all listings on Amazon.com in which "B" utilizesour trademarks and images protected by copy right immediately.
"B"currently has at least one listing on Amazon.com for products that utilize "Atrademarks and/or copyrights without authorization. See the following ASIN: XXXXXXX.While "A" has many options available under this state. But we would prefer to resolvethis matter amicably, Please confirm to us in writing within 24 hours, that you have:
(1) Removed all of"A's" trademarks and copyright material from your Amazon.comlistings and any other website or public display you operate:
(2) Removed all of "A's" listings of products it claims to be associated with "A's"
including but not limited to the ASIN listed above.Failure to take action within 24 hours will force us to report this serious violation tothe Amazon seller performance team, This is licensed products to Amazon.com as well.Amazon seller
performance team will take such violations very seriously, possibly resultingin removal ofyour selling privileges on Amazon.com.
Thank you for your attention to this matter. Please contact us if you have anyquestions.
Legal on behalfof"A"
在上面的邮件模板中，强调了作为商标持有人的权利，并指出了跟卖者的不当行为，同时对这些行为予以警告，要求跟卖者立即停止跟卖以避免由此造成的不良影响
除用英文邮件警告外，考虑到大部分跟卖者是中国卖家，我们还可以用中文邮件进行警告。
