销售渠道

您可以使用 Shopify 在不同的在线销售渠道上销售您的产品。销售渠道代表您销售产品的不同交易平台。通过将每个销售渠道连接到 Shopify,您在一处即可跟踪您的产品、订单和客户。

在您添加销售渠道后,该渠道将在 Shopify 中的销售渠道下列出。


可用在线销售渠道

Shopify 支持多种在线销售渠道:

名称描述
在线商店通过您的在线商店进行销售和结账。您的 Shopify 订阅套餐包含一个 Shopify 托管的域名,地址为 myshopify.com。您可以根据需求设置自己的域名。
Shop使用 Shop 渠道与客户互动,并在 Shop 应用中管理您的品牌形象。
Facebook直接从商店的 Facebook 公共主页上的商店选项卡发布和销售产品。
Buy Button通过嵌入与您的 Shopify 结账连接的 Buy Button,从自己的网站或博客(包括 Wordpress 和 Squarespace)进行销售。
Instagram在产品出现在 Instagram 帖子中时标记它们,从而在 Instagram 上进行销售。
批发渠道在一个单独的、有密码保护的店面里向其他商家批发销售您的产品。批发渠道仅适用于 Shopify Plus 套餐。详细了解如何批发销售您的产品。
Handshake在 Handshake 批发市场上列出您的业务和批发产品,以供零售商浏览。详细了解如何通过 Handshake 进行销售。



渠道资格

由于存在特定的资格要求,您可能需要先更改商店的设置,然后才能添加销售渠道。

如果您的商店不符合某一销售渠道的条件,则该渠道将在您的 Shopify 后台显示为不可用。点击您无法添加此渠道以查看您的商店不符合条件的原因。

在开始使用新的销售渠道之前,请务必先查看该渠道的使用条款。部分渠道需要或禁止产品页面中的某些信息,而部分渠道要求您在特定的天数内为客户的订单发货。

Shopify商户官网原文详情:

Sales channels

You can use Shopify to sell your products on different online sales channels. Sales channels represent the different platforms where you sell your products. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers in one place.

After you add a sales channel, it will be listed under Sales Channels in Shopify.



Available online sales channels

Shopify supports several online sales channels:

NameDescription
Online StoreSell through your online store and checkout. Your Shopify subscription plan includes a Shopify-hosted domain at a myshopify.com address. If you prefer, you can set up your own domain.
ShopUse the Shop channel to engage with customers and manage your brand presence on the Shop app.
FacebookPost and sell your products directly from the Shop tab on your store's Facebook page.
Buy ButtonSell from your own website or blog (including WordPress and Squarespace) by embedding buy buttons that connect with your Shopify checkout.
InstagramSell your products on Instagram by tagging them when they appear in your Instagram posts.
Wholesale channelSell your products wholesale to other businesses in a separate, password-protected storefront. The wholesale channel is available to Shopify Plus plans only. Learn more about selling your products wholesale.
HandshakeList your business and wholesale products on the Handshake wholesale marketplace for retailers to browse. Learn more about selling on Handshake.



Channel eligibility

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.

Make sure that you review the terms of use for new sales channels before you start using them. Some sales channels require or prohibit certain information in your product listings, and some require you to ship your customers' orders within a specific number of days

文章内容来源:Shopify商户官方网站