有些买家，我们已经反复跟进一两年甚至好几年，定期联络，买家也会在邮件或者即时通信工具中回复，但是始终不下订单。这是为什么？我们觉得很有希望，但是买家总是不痛不痒，我们有劲使不出，觉得很憋屈。这时首先要找到方向，具体办法就是跟买家直截了当，捅破窗户纸，直接问他/她成为他们的供应商到底应该怎么做，或者我们有什么地方还达不到他们的要求。
案例
Seller
Dear Karen,
Happy Chinese New Year! Wish you good health in year of Dog!
We have came back from holiday and start to work.
As you see, we have contacted for years , but no virtual cooperation till now.
In 2018 I really hope can have chance to manufacture garments/fabrics for you. How should I do to become your supplier? Pls kindly help to clarify. Thank you very much.
If you have any request, pls just ask me.
Buyer
Dear Ben,
Happy New Year!
I'm sorry that you did not succeed to be our supplier yet.
In fact is a little difficult now due that we are not really looking for new garment vendors and as far I remember the kind of garments that your proposal us were too simple and not matching with our collection. In fact we are only giving a chance to that suppliers that can offer us a collection , super nice & fancy. lf you have that to offer we can think about. Thanks.
点评：大家可以看到，买家也是有什么说什么，直言不讳。因此，有时不妨开门见山，单刀直入，反而可以打破僵局，了解症结所在。
从买家的回复中，我们可以明白，我们的样衣款式太简单，和买家风格不一致。同时，买家也明确地说要想成为新的供应商，必须要能独立研发设计新的服装系列，而且要款式好看新颖。在这种情况下，我们可以分两种思路回复。
(1)我们公司还没有足够的研发能力，可以保持联系，作为买家的备选，或者介绍其他产品。
案例
Seller
Dear Karen，
Thanks for your reply. Noted your point. Pls keep us as optional supplier, maybe sometime you need new garment vendors.
Besides, we can also offer different fabrics for you, as last time meeting. If your buyer and designer come to Shanghai for fabric sourcing, pls just let us know. We can bring many latest fabrics to show you.
(2)我们公司有专业的设计团队，可以研发新一季的最新服装款式，可以继续深入地和买家联系。
案例
Seller
Dear Karen，
Last time we just bring some of our styles for your reference. Yes actually we have our own design and development teams. We can design and make new garment collections ,with fancy fabrics & trims and nice workmanship.
If possible, could you please give me some inspirations or concept? Then we can send design artwork for your checking first. Thank you.
