使用亚马逊物流配送国际订单
配送国际订单的另一种方法是根据您发布商品所在的亚马逊商城使用相应国家的亚马逊物流 (FBA)。要使用亚马逊物流,您需要将商品进口到您想要销售该商品的国家/地区,并储存在商城对应的亚马逊运营中心。有一种情况另当别论,即您已在亚马逊的某个欧洲平台开店,并且使用亚马逊物流服务为该商城配送。在这种情况下,您可以使用您当前的亚马逊物流账户,通过欧洲配送网络或多国库存计划(见下文)从其他欧洲商城配送订单。
下面的图表汇总了在使用亚马逊物流时需要进口商品的情况:
卖家所在地 | 亚马逊物流运营中心地址 | 是否需要进口? |
---|---|---|
美国境外 | 美国 | 是的,商品需要进口到美国。 |
加拿大境外 | 加拿大 | 是的,商品需要进口到加拿大。 |
欧洲境外 | 欧洲商城国家/地区: 英国、德国、法国、意大利或西班牙 | 是的,商品需要进口到欧洲。 |
欧洲 | 欧洲商城国家/地区: 英国、德国、法国、意大利或西班牙 | 不需要,欧盟成员国之间不需要进口商品。如果卖家使用亚马逊物流,则其可以使用亚马逊物流国际计划(请参阅下方“【欧洲配送选项】”部分)。 |
日本境外 | 日本 | 是的,商品需要进口到日本。 |
下一部分介绍进口流程的注意事项。正如注册和开店中所述,您首先需要在开店的亚马逊商城创建卖家账户,然后注册该商城的亚马逊物流服务。
有关开展全球开店和使用亚马逊物流服务的更多信息,请参阅亚马逊全球开店和计划政策,了解有关使用亚马逊物流时需注意的卖家义务。
发送库存到亚马逊运营中心
如果您的库存不在运营中心所在的国家/地区,您需要从商品所在国出口商品并将其进口到目的地国家/地区。您既是来源国家/地区的海关登记出口商,也是目的地国家/地区的海关登记进口商,必须严格遵守来源国家/地区以及目的地国家/地区的所有法律法规。您可能需要缴纳目的地国家/地区征收的进口税、关税和其他费用。以下是流程概述:
在卖家平台创建商品信息。
准备好证明海关登记进口商身份的商业发票。
选择报关行(您的承运人可能会提供此服务)。
将商品从工厂或库房配送到港口。
在海关为商品出口清关。
将商品装载运输工具上并运往目的地国家/地区的港口。
将商品配送到目的地国家/地区的港口并卸货。
在海关为商品进口清关。
将商品装载到运输工具上并运往亚马逊运营中心。
欧洲配送选项
在欧洲开店时,您能够使用亚马逊物流。卖家不仅可以利用一个亚马逊欧洲商城账户来简化商品信息,还可借助亚马逊物流 (FBA) 更加轻松地管理跨境销售。亚马逊物流在欧洲提供三种国际配送计划: “亚马逊物流欧洲整合服务”、“欧洲配送网络”和“多国库存”。
【亚马逊物流欧洲整合服务】
借助亚马逊物流欧洲整合服务计划,您可以从一个库存池配送所有欧洲商城的商品,而无需支付欧洲配送网络的按件收取的跨境配送费用。亚马逊将在整个欧洲配送网络配送您的库存,且您无需额外付费。您可使用卖家平台中的所有标准报告和工具追踪您的亚马逊物流欧洲整合服务商品。
当您在亚马逊物流设置中启用亚马逊物流欧洲整合服务后,必须先在各个亚马逊欧洲商城 (Amazon.co.uk、Amazon.de、Amazon.fr、Amazon.it 和 Amazon.es) 中,从同一个库存池创建在售亚马逊物流商品,并在亚马逊物流欧洲整合服务中注册相应的 ASIN,之后,该商品才可使用此项服务。
选择您希望将亚马逊物流欧洲整合服务 ASIN 配送到的国家/地区。之后,亚马逊便可自行在欧洲各亚马逊运营中心转移此库存,且您无需支付任何额外费用。这有助于将库存运至尽可能靠近买家的地点。
了解更多亚马逊物流欧洲整合服务信息。
【欧洲配送网络 (EFN)】
如果您刚刚开始在欧洲平台开店,我们建议您使用欧洲配送网络 (EFN)。欧洲配送网络为亚马逊五个欧洲商城进行统一仓储和配送提供了一种简单的方法。具体的运作方式如下:
将您的商品运送至您在欧洲的主商城或其他商城所在地的运营中心,比如英国的运营中心。
然后,在一个或多个亚马逊欧洲商城发布商品,比如在 Amazon.de(德国零售网站)上发布商品。
欧洲地区的买家可订购您的商品,亚马逊将从单个库存池配送订单。例如,如果一位在德国的买家从 Amazon.de 订购了您的商品,亚马逊会对您在英国库存池存储的商品进行配送。
买家追踪其订单时,可以看到商品是从哪里发货以及预计送达时间。
【选择欧洲配送网络】
注册了亚马逊物流之后,您就可以使用欧洲配送网络,无需另行注册,也无需额外支付启用成本。您只需将商品信息添加到计划开店的各个亚马逊欧洲商城即可。商品售出后,您需为通过欧洲配送网络配送至主商城所在地以外的每个订单支付相关费用及其他亚马逊物流费用。
了解更多欧洲配送网络费用信息。
【多国库存 (MCI)】
借助多国库存 (MCI),您可以缩短商品送达买家的时间。多国库存是亚马逊物流 (FBA) 提供的另一种国际配送方案,有助于提升商品竞争力,促进国际销量的上涨。借助多国库存,您可以将最畅销的库存直接发往买家所在的国家/地区,缩短商品与买家的距离。当买家订购你的商品时,亚马逊可以更快地配送和送达。
即使您选择自行配送国内订单,也可以通过使用多国库存进行当地配送而在您开店的国际商城中获得竞争优势。您可以使用多国库存在当地配送所有商品或只配送畅销商品,无任何门槛限制。
【选择多国库存】
为了利用多国库存的优势,您可以使用亚马逊的【建立国际商品信息】工具在任意亚马逊欧洲商城创建商品。启用多国库存之后,您就可以选择合适的国家/地区来发送库存。
亚马逊官网原文详情:
Using Fulfillment by Amazon for International Orders
An alternative way to fulfill your international orders is to use Fulfillment by Amazon (FBA) in the country corresponding to the Amazon marketplace where you are listing your products. Using FBA will require importing your products into the country you want to sell them in and storing them in an Amazon fulfillment center in that marketplace. The one exception to this case is if you already sell in one of Amazon's European marketplaces and fulfill with FBA in that marketplace. In that case, you can fulfill your orders from other EU marketplaces using your current FBA account through the European Fulfillment Network or Multi-Country Inventory (see below).
The following chart summarizes instances where you will need to import your products when using FBA:
Seller is based FBA fulfillment center location Importation required? Outside the United States United States Yes, products need to be imported into the U.S. Outside Canada Canada Yes, products need to be imported into Canada. Outside Europe European marketplace countries: UK, Germany, France, Italy, or Spain Yes, products need to be imported into Europe. In Europe European marketplace countries: UK, Germany, France, Italy, or Spain No, goods don't need to be imported between EU member countries. If seller uses FBA, seller can use FBA international programs (see the Fulfillment options in Europe section below). Outside Japan Japan Yes, products need to be imported into Japan. The following section covers what you need to know in order to plan for the import process. As covered in Register and Launch, you will first need to create a seller account in the Amazon marketplace where you want to sell and then enroll in FBA in that marketplace.
For more information about selling internationally and using FBA, see Amazon Global Selling, and Program Policies to remind you about your obligations when using Fulfillment by Amazon.
Sending inventory to an Amazon fulfillment center
If your inventory is located in a different country than the fulfillment center, you need to export your products from the source country and import them into the destination country. You will act as the exporter of record in the source country and the importer of record in the destination country, and must comply with all laws and regulations of the source and destination countries. You may be subject to import taxes, customs duties, and fees levied by the destination country. Here is an overview of the process:
Create listings in Seller Central.
Prepare a commercial invoice indicating that you are the importer of record.
Choose a customs broker (this service may be offered by your carrier).
Ship the products from the factory or warehouse to the port.
Clear the products through customs for export.
Load products onto a carrier for transport to the destination port.
Ship products to the destination port and offload them.
Clear the products through customs for import.
Load products onto carrier for transport to the fulfillment center.
Fulfillment options in Europe
Selling in Europe allows you to leverage Amazon's fulfillment network. Not only is listing simplified with a single Amazon European marketplace account, but cross-border sales also can be easier to manage with Fulfillment by Amazon (FBA). In Europe, FBA offers three international fulfillment programs: Pan-European FBA, the European Fulfillment Network, and Multi-Country Inventory.
Pan-European FBA
The Pan-European FBA program allows you to fulfill offers in all European marketplaces from one inventory pool without incurring per-unit cross-border Fulfillment Fees for the European Fulfillment Network. Amazon will distribute your inventory across the European fulfillment network at no additional cost. You can track your Pan-Europe FBA offers using all standard reports and tools in Seller Central.
Once you enable Pan-European FBA in your Fulfillment by Amazon settings, Pan-European FBA will become active for a product only after you create an active FBA offer in each of the Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es) from the same inventory pool and enroll the ASIN in Pan-European FBA.
Choose the country to which you wish to ship Pan-European FBA ASINs. Amazon may then move this inventory across European fulfillment centers at its discretion at no additional cost to you. This helps inventory be as close to customers as possible.
Learn more about Pan-European FBA.
European Fulfillment Network (EFN)
If you're just getting started selling in Europe, we recommend using the European Fulfillment Network (EFN). EFN is a simple way to store and ship your inventory across all five of Amazon's European marketplaces. Here's how it works:
You ship your inventory to fulfillment centers in your home or local marketplace in Europe-for example, in the UK.
You list the products in one or more of the Amazon European marketplaces, for example, on Amazon.de (German retail website).
Customers across Europe can order your products, and Amazon fulfills those orders from that single pool of inventory. For example, when a customer in Germany purchases your product on Amazon.de, the product is fulfilled by Amazon and shipped from your inventory pool in the U.K.
When customers track their orders, they can see where it is shipping from and the expected arrival time.
Selecting the European Fulfillment Network
If you are registered for Fulfillment by Amazon, you can use EFN with no additional registration or startup costs. Simply add your listings to each Amazon European marketplace where you want to sell. When those products sell, you pay a fee for each order shipped outside your home marketplace through EFN, in addition to your other FBA fees.
Learn more about EFN Fees.
Multi-Country Inventory (MCI)
You can reduce the time it takes for an order to get to your customer by using Multi-Country Inventory (MCI). MCI is an optional international fulfillment program offered through Fulfillment by Amazon (FBA) that helps you grow your international sales by making your offers more competitive. With MCI, you send your most popular inventory directly to the countries where customers are buying, so the products are close to your customers. When customers order your products, Amazon can ship and deliver them faster.
Even if you fulfill domestic orders yourself, you can gain a competitive edge in the international marketplaces where you sell by fulfilling locally with MCI. You can either choose to fulfill your entire listings or just your best-selling items locally through MCI -there are no minimum requirements.
Selecting Multi-Country Inventory
In order to take advantage of MCI, you can create offers in any Amazon European marketplaces with Amazon's Build International Listings tool. When you enable MCI, you will be able to select from the available countries to send inventory.
文章来源:亚马逊官方网站