开始销售:推广

如何让我的商品出现在搜索结果列表的前列?

搜索是买家用于在亚马逊上查找商品的主要工具。商品价格、供货情况、选择和销售历史记录等因素有助于确定您的商品在买家搜索结果中的显示位置。一般来讲,畅销商品更容易出现在搜索结果的前列。随着商品销量的提升,您的商品排位也会随之提升。

有关商品名称和关键词,以及如何在亚马逊上进行搜索和浏览的信息,请参阅优化商品信息,以便于搜索。

我是否能进行促销?

买家喜欢促销,促销可以帮助您的商品从竞争中脱颖而出,并可刺激销售。您可为大多数商品系列提供促销。然而,媒介类商品和亚马逊物流处理的商品存在一些限制。有关更多信息,请参阅创建促销。

当您的商品赢得购买按钮时,促销最有效。有关更多信息,请参阅购买按钮如何运作。

 

亚马逊官网原文详情:

Start selling: Advertise

How do I get my products at the top of the search results?

 

Search is the primary tool that customers use to locate products on Amazon. Factors such as price, availability, selection, and sales history help determine where your product appears in a customer's search results. In general, better-selling products tend to list towards the beginning of the search results. As your sales of a product increase, so does your placement.

For information about product names and keywords, and how search and browse work on Amazon, see Optimize listings for search.

 

Can I offer sales promotions?

 

Customers love promotions, and promotions can help your products stand out from the competition and stimulate sales. You can offer promotions for most product lines. However, there are restrictions for media products and for products processed by Fulfillment by Amazon. For more information, see Create a promotion.

Promotions are most effective when your offer wins the Buy Box. For more information, see How the Buy Box works.

 文章来源:亚马逊官方网站