管理礼品选项
如果您加入了专业销售计划，则可以使用【礼品选项】为买家提供礼品包装和/或礼品赠言。 这些服务能够通过提升买家的购买体验来帮助您提高销售转化率。
“礼品选项”允许买家指明购买的商品是否为礼品。默认情况下，当买家指明购买的商品是礼品时，商品价格将不出现在装箱单上。 然而，买家也可以选择在装箱单上显示价格。买家的选择会反映在【管理订单】页面中提供的装箱单上。如果您创建自己的装箱单，则需要管理赠言和商品价格的显示。
默认情况下，礼品赠言和礼品包装选项均不启用。要允许买家访问礼品包装和礼品赠言选项，您必须在您的卖家账户中启用“礼品选项”，并向您的库存文件中添加相应字段，以表明是否为所有库存商品都提供礼品包装和/或礼品赠言。
注意：
“礼品选项”不适用于媒介类商品（图书、音乐、影视）。
我们按具体商品来收取礼品包装费用。您不能对买家的整个订单收取固定的礼品包装费用
配置礼品选项
默认情况下，礼品赠言和礼品包装服务均不启用。要启用礼品选项，需执行两个操作：
在您的卖家账户中，设定和配置礼品选项。
转至【设置】，然后点击【礼品选项】。
点击【礼品赠言】或【礼品包装】旁边的【编辑】，然后为各订单商品启用相应服务。
点击【继续】以保存所进行的设置。
修改并上传您的库存文件以启用礼品选项。
如果您使用文本文件或 XML 文件上传库存，则可以使用 【is-gift-message-available】 字段和/或 【is-gift-wrap-available】 字段，来控制哪些商品可以使用这些选项。
如果要下载“订单”报告和“盘点”报告，您需要调整您的整合方法，以处理这些报告中所显示的“礼品选项”信息。 有关更多信息，请参阅下面的“整合要求”部分。
对“礼品选项”所作的更改会在 4 小时内显示。
禁用礼品选项
要停止提供特定类型的礼品包装，有以下两种方法：
如果从此以后再也不提供这种礼品包装：
转至【礼品选项】，在显示您的礼品包装图片的部分点击【编辑】。
勾选您将不再提供的礼品包装旁边的【删除】。
点击【提交】，保存您所做的更改。
如果您想暂时停止提供礼品选项：
要恢复提供已禁用的礼品包装选项，请点击礼品包装旁边的【启用】，然后点击【提交】以保存您所做的更改。转至【礼品选项】，在显示您的礼品包装图片的部分点击【编辑】。
点击您要暂时禁用的礼品包装选项旁边的【禁用】。
点击【提交】，保存您所做的更改。该礼品包装选项仍将保留在您的账户中，只是其状态从【启用】变为【禁用】。
自定义帮助页面
要将“礼品选项”的相关信息传达给买家，您可以创建自定义帮助页面。有关更多信息，请参阅创建自定义帮助页面。
要更新面向买家的帮助页面，请按照以下步骤操作：
在【设置】链接上，选择【您的信息和政策】。
选择【礼品服务】以创建与您的礼品包装和礼品赠言选项有关的帮助内容。
在【礼品赠言】字段和/或【礼品包装】字段中，输入您的帮助内容。
点击【保存】。
选择【自定义帮助页面】以创建与您的礼品选项有关的更具概括性的帮助内容。
添加标题和帮助内容。
点击【保存】。
整合要求
您可以利用库存文件来创建新商品以及调整现有商品的库存水平。此文件包含每个商品的核心信息（例如商品名称、SKU、描述等）。
一旦您启用并配置了“礼品选项”，将需要修改并上传您的库存文件，以确认哪些商品提供礼品包装和/或礼品赠言服务。
要启用“礼品选项”，请向商品上传数据中添加以下两个字段（均为布尔字段）：
Is_Gift_Wrap_Available 或 IsGiftWrapAvailable
true： 可以为商品提供礼品包装。
false： 不能为商品提供礼品包装。
Is_Gift_Message_Available 或 IsGiftMessageAvailable
true： 可以为商品提供礼品赠言。
false： 不能为商品提供礼品赠言。
Notes：
“true”和“false”是区分大小写的。请确保全部使用小写字母。
不同模板的字段命名约定可能有所不同。根据您的模板，短语中单词之间可以无间隔 (IsGiftWrapAvailable)，也可以使用连字符 (Is-Gift-Wrap-Available)。使用您模板中所显示的约定。
对于变体商品关系，为父商品设置“礼品选项”并不意味着与该父商品关联的所有子商品也都启用了礼品选项。要为子商品启用“礼品选项”，必须为每个子商品设置一个值。
报告
如果您启用“礼品选项”并使用解析程序来处理订单报告，则可能需要更改后端系统以接受所有新订单。
订单
启用了“礼品选项”的卖家的订单报告中包含以下字段：
礼品包装类型： 您在“礼品选项”配置过程中指定的礼品包装编码。长度限制为 40 个字符。
礼品赠言文本： 买家为商品输入的礼品赠言文字。长度限制为您在配置过程中设置的字符数。赠言文本以单行文本形式显示在订单报告中。
礼品包装费用： 礼品包装收费金额。
礼品包装税费： 礼品包装费用的税费。您可以选择对两个采用礼品包装的商品应用相同的税率。
如果您在亚马逊上扣税，您可以自定义礼品包装税收偏好。默认情况下，礼品包装的税务设置与您的商品的税务设置相同。有关更多信息，请参阅“亚马逊服务商业解决方案协议”。
盘点（退款）
要对礼品服务进行盘点，您必须向盘点文件中添加以下字段：
礼品包装价格盘点： 您已收取而现在想要退还的礼品包装费用。
礼品包装税费盘点： 您已收取而现在想要退还的礼品包装税费。
在您的盘点文件中，按上面列出的顺序，将这两个字段附加到最右侧两列。
礼品赠言
“礼品赠言”选项对您和买家均免费。当您为商品启用“礼品赠言”选项后，买家就可以为订单中的每个商品创建一条礼品赠言。赠言将显示在使用【管理订单】生成的装箱单上。
对于礼品赠言，您可以使用系统默认赠言，也可以按照以下说明配置您的礼品赠言：
礼品赠言最大字符数
礼品赠言的最大字符数。您可以将最大字符数设置为 1 到 255 个字符。默认值是 255。
礼品赠言最大行数
礼品赠言的行数。您可以将最大行数设置为 1 到 10 行。默认值是 10。
为了提升购买体验，我们建议您使用您的业务可支持的最大字符数。买家希望在创建个性化讯息时享有较高的灵活性。
礼品包装
您最多可提供四个不同的礼品包装选项。您不能指定哪件商品可用哪种礼品包装。对于您指定的符合礼品包装条件的商品，所有礼品包装选项都可用。
对于每个礼品包装选项，您可以提供以下信息：
礼品包装名称：
买家看到的特定礼品包装选项的名称。每个礼品包装选项都必须有一个描述。长度限制为 50 个字符。
礼品包装编码：
您在订单报告中看到的特定礼品包装选项的名称。它与买家看到的名称可能一致，也可能不一致。长度限制为 40 个字符。
礼品包装费用：
您对商品提供礼品包装时向买家收取的费用。如果订单需要纳税，我们将针对此金额收取税费。如果您想提供免费的礼品包装，请将此价格设置为 0。
注意： 每个礼品包装选项只能按一个价格收费。不能对不同尺寸或类型的包装收取不同的费用。
礼品包装图片：
买家在选择礼品包装时看到的图片。如果您没有提供图片，则显示占位图片。图片最低为 71 x 71 像素，图片格式应为 .gif 或 .jpg。
亚马逊官网原文详情：
Manage Gift Options
If you have a Professional selling plan you can use Gift Options to offer gift-wrapping, gift messaging, or both to customers. These services can help increase your sales conversion rates by offering an enhanced buying experience.
Gift Options allows customers to indicate an order is a gift. By default, when customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices. The buyer's choices will show on the packing slip available in the Manage Orders page. If you create your own packing slips, you will need to manage the messaging and product price display.
By default, neither gift messaging nor gift-wrap options are enabled. To allow customers to access your gift-wrap and gift messaging options, you must enable Gift Options in your seller account and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.
Note:
Gift Options are not available for Books, Music, Video, and DVD products.
Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
We charge on a per-item basis for gift-wrapping. You cannot charge a flat fee for gift-wrapping a buyer's entire order.
Configure gift options
By default, neither gift messaging nor gift-wrap services are enabled. To enable Gift Options, you perform two tasks:
Set up and configure Gift Options in your seller account.
Go to Settings, then click Gift Options.
Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
Click Continue to save the setting.
Modify and upload your inventory files to enable Gift Options.
If you upload your inventory using text files or XML, you can use the is-gift-message-available field, or is-gift-wrap-available field, or both to control which products are eligible for these options.
If you download Order reports and Adjustment reports, you will want to adapt your integration method to process the Gift Options information that appears in those reports. See the Integration requirements section below for more information.
Changes to Gift Options appear within 4 hours.
Disable gift options
To stop offering a particular type of gift wrap, follow one of these two methods:
If you never plan to offer this gift wrap option in the future:
Go to Gift Options and click Edit in the section that displays your gift-wrap images.
Check Remove next to the gift wrap option you no longer want to offer.
Click Submit to save your changes.
If you want to temporarily stop offering a gift option:
To resume offering a disabled gift-wrap option, click Enabled next to the gift wrap, and click Submit to save your changes.
Go to Gift Options and click Edit in the section that displays your gift-wrap images.
Click Disabled next to the gift wrap option you want to temporarily disable.
Click Submit to save your changes. The gift wrap option will remain in your account, but its status will change from Enabled to Disabled.
Customize help pages
To communicate information to buyers about your Gift Options, you can create custom Help pages. For more information, see Create custom help pages.
To update your customer-facing Help pages, follow these steps:
On the Settings link, select Your Info & Policies.
Select Gift Services to create help content about your gift-wrap and messaging options.
Enter your help content in the Gift Messaging field, Gift-Wrap field, or both.
Click Save.
Select Custom Help Pages to create more generalized help content about your gift options.
Add a title and help content.
Click Save.
Integration requirements
You might be using an inventory file to create new items and adjust inventory levels for existing listings. This file contains the core information about each product (such as the title, SKU, description, etc.).
Once you enable and configure your Gift Options, you will want to modify and upload your inventory files to identify products that are eligible for gift-wrap, gift messaging, or both.
To enable Gift Options, add two fields —both are Boolean fields— to the product feeds:
Is_Gift_Wrap_Available or IsGiftWrapAvailable
true: Item can be gift-wrapped.
false: Item cannot be gift-wrapped.
Is_Gift_Message_Available or IsGiftMessageAvailable
true: Item can have a gift message.
false: Item cannot have a gift message.
Notes:
"true" and "false" are case-sensitive. Make sure to use all lower-case letters.
Field naming conventions vary across templates. Depending on your template, you either use a single phrase with no spaces (IsGiftWrapAvailable) or you use hyphens (Is-Gift-Wrap-Available). Use the convention shown in your template.
For variation product relationships, setting Gift Options for a parent product does not mean that all children associated with that parent are gift-enabled. To enable Gift Options for one child product, you must set a value for each child product.
Reports
If you enable Gift Options and use a parsing program to process your Order reports, you might need to change your back-end system to accept all new orders.
Orders
Order reports for Gift Options-enabled sellers contain the following fields:
gift-wrap-type: The gift-wrap identifier you specified during Gift Options configuration. The limit is 40 characters long.
gift-message-text: The text that the buyer entered as the gift message for an item. The limit is what you set during configuration. The message text appears in the Order report as a single line of text.
gift-wrap-price: The charge applied for gift-wrapping.
gift-wrap-tax: The tax on the gift wrap price. You can choose to apply the same tax rates on both your gift wrap products.
If you collect tax through Amazon, you can customize your gift wrap tax preferences. By default, the tax settings for gift wrap are identical to the tax settings for your products. For more information, see the Amazon Services Business Solutions Agreement.
Adjustments (Refunds)
You must add these fields to your Adjustments files to process adjustments for gift services:
gift-wrap-price-adj: The gift-wrap price you charged and now want to refund.
gift-wrap-tax-adj: The gift wrap tax you charged and now want to refund.
Append these two fields as the right-most two columns in your Adjustments file in the order listed above.
Gift messaging
The Gift Messaging option is free to both you and the buyer. When you enable Gift Messaging for a product, you offer buyers the ability to create one gift message for each item in the order. Messages appear on the packing slip produced using Manage Orders.
For the gift message, you can use the system defaults, or you can configure your gift messaging as follows:
Maximum gift message length
The maximum number of characters in a gift message. You can set the limit from 1 to 255 characters. The default is 255.
Maximum lines in gift message
The number of lines in a gift message. You can set the limit from 1 to 10 lines. The default is 10.
To improve the buying experience, we recommend offering the maximum number of characters your business can support. Customers appreciate flexibility in creating personalized messages.
Gift-wrap
You can offer up to four different Gift-Wrap options. You are not able to specify which gift-wrap options are eligible for which products. All gift-wrap options are available for every product you specify as eligible for gift wrap.
For each gift-wrap option, you can provide the following information:
Gift-wrap name:
The name the buyer sees for a specific gift-wrap option. Each gift-wrap option must have a description. The limit is 50 characters.
Gift-wrap identifier:
The name you see for a specific gift-wrap option in the order reports. It might or might not match the name the buyer sees. The limit is 40 characters.
Gift-wrap charge:
The price you charge the buyer to gift-wrap an item. If the order is tax-enabled, we will charge tax against this amount. If you want to offer free gift wrapping, set the price to 0.
Note: You can charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages.
Gift-wrap image:
The image buyers see when making their gift wrap selection. If you do not provide an image, a placeholder image appears. Images must be a minimum of 71 x 71 pixels, in either a .gif or .jpg format.
文章来源：亚马逊官方网站
