在亚马逊店铺中销售品牌商品的标准

亚马逊致力于为我们的买家打造最好的购物体验。为确保提供出色的买家体验，我们采取的方法之一就是直接采购品牌商品并在我们自己的店铺中向买家销售，自从亚马逊店铺推出以来一直如此。为维护买家体验，我们可能会选择采购某些品牌的商品，仅供亚马逊销售。其他品牌可以作为卖家在亚马逊店铺中销售商品，前提是他们能够持续提供符合我们标准的买家体验。但是，为了避免买家产生困惑，如果任何品牌的商品由亚马逊销售，该品牌就不得作为卖家在亚马逊店铺中出售这些商品。

我们以多种方式衡量买家体验，包括较高的有存货率、配送体验、价格竞争力和商品选择范围。我们提供多种工具和服务来帮助您达到我们的标准并在亚马逊店铺中取得良好的销售业绩，其中包括自动定价和库存管理工具、亚马逊物流 (FBA) 等配送服务，以及帮您实现业务增长和品牌保护的服务，如品牌注册。

如果您无法持续提供符合我们标准的买家体验，您可能会失去与作为卖家在亚马逊店铺中运营相关的某些权限（包括在商品详情页面上显示您的商品），也可能彻底失去作为卖家在亚马逊店铺中运营的机会。在这种情况下，您仍然可以将商品销售给亚马逊，以便我们能够向亚马逊买家销售这些商品。

该政策适用于哪些人？

该政策适用于品牌和制造商，以及他们的代理、许可证持有人和代表他们在亚马逊店铺中销售商品的其他代表。

该政策的目的是什么？

目的是确保我们为买家提供最出色的亚马逊购物体验。

该政策是否影响我通过其他零售商销售商品的能力？

不影响。您可自由选择通过其他零售商销售商品。

我如何得知是否需要根据该政策采取任何措施？

对于受该政策影响的品牌，我们会通知品牌所有者他们是否需要采取任何措施来确保提供出色的买家体验、他们采取这些措施时有哪些选项，以及采取这些措施的截止时间。

如果我有其他问题，可以与谁联系？

如有任何其他问题，请给我们写信。

 亚马逊官网原文详情：

Standards for Brands Selling in the Amazon Store

Amazon obsesses over providing our customers the best possible shopping experience. Since the inception of our store, one way we have ensured a great customer experience is by sourcing products directly from Brands and selling them to customers in our store ourselves. In order to preserve that customer experience, we may choose to source products from some Brands for sale by Amazon only. Other Brands can operate as sellers in the Amazon store if they can consistently maintain our standards for customer experience. However, to prevent customer confusion, if any of the Brand’s products are sold by Amazon, the Brand may not also sell those products as a seller in the Amazon store.

We measure customer experience in a number of ways, including high in-stock rates, delivery experience, price competitiveness, and selection coverage. We offer several tools and services to help you meet our standards and sell successfully in the Amazon store, including tools for inventory management and automated pricing, fulfillment services like Fulfillment by Amazon (FBA), and services to grow and protect your Brand like Brand Registry.

If you cannot maintain our standards for customer experience, you might lose certain privileges associated with operating as a seller in the Amazon store (including having your offers featured on product detail pages), or you might lose the opportunity to operate as a seller in the Amazon store altogether. In that case, you can still offer to sell your products to Amazon so that we can sell them to our customers.

Who does this policy apply to?

This policy applies to Brands and manufacturers, as well as their agents, licensees, and other representatives selling on their behalf in the Amazon store.

What is the purpose of this policy?

To ensure that we are providing customers the best possible experience while shopping on Amazon.

Does this policy impact my ability to sell through other retailers?

No. You are free to sell through other retailers.

How will I know if I need to take any action under this policy?

We will notify Brands if they are impacted by this policy, whether they need to take any actions to maintain a great customer experience, what options they have to take those actions, and the deadlines for taking them.

Who can I contact with additional questions?

Please write to us if you have any additional questions.

 文章来源：亚马逊官方网站