汽车用品和户外动力设备

亚马逊对新卖家加入“汽车和机动车”分类设有限制,以确保买家能放心在亚马逊所有卖家处购买商品。汽车及机动车类销售要求,通过充分考虑商品质量、商品品牌和买家安全,确保良好的买家体验。还必须遵循进出口限制,以确保买家能够在汽车及机动车类中买到原产的高品质商品。

亚马逊的汽车和机动车店铺包含以下商品类型:

  • 汽车零件和配件

  • 汽车工具和设备

  • 机动车零件和配件

  • 机动车保护装置

  • 轮胎和车轮

卖家必须符合以下要求方可获准在汽车和机动车分类中销售商品。如果您认为您满足在这些分类下进行销售的要求,请点击页面底部的“申请批准”按钮申请批准。

分类要求

  • 您必须参加专业销售计划。新的专业卖家必须拥有可供审核的独立电子商务网站,现有专业卖家必须具有信誉良好的账户。

  • 您必须具有合规的商品图片,且可在独立网站或图片托管站点进行审查。有关合规商品图片的更多信息,请参阅商品图片要求页面。

  • 所有主流品牌在发布时必须提供通用商品编码 (UPC)。亚马逊可为自有品牌或经证实无 UPC 的品牌授予部分 UPC 豁免。有关汽车和机动车 UPC 豁免政策的信息,请参阅汽车商品豁免。

  • 所有翻新汽车和机动车商品必须由制造商和再制造商提供保修。您必须为发布的每件翻新商品注明保修类型,指明由制造商提供保修,还是自行提供保修。

  • 您必须已查看发布特定零件和配件的汽车和机动车店铺商品数据标准,且同意在特定配件商品发布销售时提供必要的信息。

另请参阅汽车和机动车与摩托车和全地形车的分类风格指南以及汽车和机动车零件查找工具。

亚马逊商品发布一般要求

  • 所有商品数据和图片必须适合所有年龄段,并且适用于我们的全球社区。商品数据和图片不得描绘或包含裸体或色情、淫秽或低俗内容。

  • 所有商品图片必须符合整个亚马逊网站的图片标准。卖家必须保证他们已查看卖家帮助页面中发布的图片上传指南,并确保上传的所有图片均符合该指南。

    • 图片必须采用白色背景,且不得包含插图、水印或未经授权的内容。

    • 图片的最长边必须至少为 500 像素,以 1000 像素为最佳。

    • 卖家必须已查看卖家平台商品发布指南,同意对商品进行恰当准确的分类。

    • 不带主图片的商品将被禁止搜索和浏览。我们为所有原始设备制造商 (OEM) 品牌提供豁免,详情请参阅以下帮助页面:汽车商品豁免

  • 所有商品必须按发布的信息出售。买家必须仅使用亚马逊网站即可完成下单和购买商品的各个步骤。对于定制商品,如果买家需要在购买之前或之后与卖家进行沟通才能收到想要的商品,那么我们不允许发布此类定制商品。

  • 如果您自己制造商品或代表自己的品牌,则可能符合亚马逊品牌注册的条件。该注册将会为您的每个商品指定一个全球目录编码 (GCID),替代 UPC 或其他标准商品编码。请查看以下卖家平台帮助中心页了解更多信息:亚马逊品牌注册

  • 卖家必须确保其商品符合当地、州/省、联邦和国际的适用法律法规。

  • 所有商品都必须符合北美商品安全标准。有关更多信息,请参阅消费品安全委员会指南。


 亚马逊官网原文详情:

Requirements for selling Automotive & Powersports products

Amazon's Automotive & Powersports store includes the following product types:

  • Automotive Parts & Accessories

  • Automotive Tools & Equipment

  • Powersports Parts & Accessories

  • Powersports Protective Gear

  • Tires & Wheels

To receive approval for selling products in the Automotive & Powersports category, sellers must meet the requirements listed below. If you feel you meet the requirements for selling in these categories, apply for approval by following the instructions in the Next step section at the bottom of the page.

Category requirements

  • You must be on the Professional selling plan. New Professional sellers are required to have an independent e-commerce website that can be reviewed, and existing Professional sellers are required to have an account in good standing.

  • You must use compliant product images that we can review on either an independent website or an image hosting site. For more information on compliant product images, see the Product image requirements page.

  • You must include Universal Product Codes (UPCs) with all major brands that you list. Amazon can grant partial UPC exemptions for private label brands or brands for which we have verified that no UPC exists. For information on the Automotive & Powersports UPC exemption policy, see Automotive Listings Exemptions.

  • The manufacturer or remanufacturer must warrant all certified refurbished Automotive & Powersports products. You must disclose the warranty type for each certified refurbished product you list, indicating whether it is a manufacturer's warranty or your own warranty.

  • You must have reviewed the Automotive & Powersports Part Finder and Fitment Data page in its entirety if you plan on selling fitment-specific products (products that only fit certain vehicles). This page provides important information about the Amazon Automotive Part Finder tool and the fitment data* that it utilizes to allow customers to check if products fit their vehicle. You can refer to the Providing and adding fitment data page to know how to submit direct and indirect methods of fitment data to Amazon, and how uploading specific product attributes (Partslink numbers and OEM part numbers) can add fitment data to your products. Finally, refer to Managing fitment data for instructions on the actions you can take if you discover incorrect or missing fitment data.

    Note: Fitment data describes the brand/part number combinations that can be applied to certain vehicle configurations. For example, fitment data indicates that the ACDelco 41-993 spark plug fits a 2000 Cadillac Escalade (among other vehicles).

See the category style guide for Automotive & Powersports.

General Amazon listing requirements

  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images cannot depict or contain nudity or pornographic, obscene or offensive products.

  • All product images must meet Amazon site-wide image standards. Sellers must certify that they have reviewed the image guidelines published in the seller Help pages and that all images they upload will conform to the guidelines.

    • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.

    • Images must be at least 500px on the longest size. 1,000px is ideal.

    • Sellers must have reviewed Seller Central listing guidelines and agree to appropriately and accurately classify your products.

    • We will supress any listings without MAIN images from search and browse. We provide exemptions for all Original Equipment Manufacturer (OEM) brands. See Automotive Listings Exemptions for details.

  • You must sell all products as listed. Customers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website. We do not allow custom listings that would require buyers to communicate with sellers before or after the purchase in order to receive the product they want.

  • If you manufacture your own products or represent your own brands, you might be eligible for Amazon Brand Registry. The registry assigns a Global Catalog ID (GCID) to each of your products as an alternative to a UPC or other standard product ID. For more information, see What is Amazon Brand Registry.

  • You must ensure that your listings comply with applicable local, state, federal and international laws and regulations.

  • All products must meet North America product safety standards. For more information, see CPSIA Choking Hazard Warnings and Material Content Limits.

Next step

If you meet all of the requirements listed above, Request approval.

 文章来源:亚马逊官方网站