所有主流品牌在发布时必须提供通用商品编码 (UPC)。亚马逊可为自有品牌或经证实无 UPC 的品牌授予部分 UPC 豁免。有关汽车和机动车 UPC 豁免政策的信息，请参阅汽车商品豁免。
图片的最长边必须至少为 500 像素，以 1000 像素为最佳。
不带主图片的商品将被禁止搜索和浏览。我们为所有原始设备制造商 (OEM) 品牌提供豁免，详情请参阅以下帮助页面：汽车商品豁免
Requirements for selling Automotive & Powersports products
Amazon's Automotive & Powersports store includes the following product types:
Automotive Parts & Accessories
Automotive Tools & Equipment
Powersports Parts & Accessories
Powersports Protective Gear
Tires & Wheels
To receive approval for selling products in the Automotive & Powersports category, sellers must meet the requirements listed below. If you feel you meet the requirements for selling in these categories, apply for approval by following the instructions in the Next step section at the bottom of the page.
You must be on the Professional selling plan. New Professional sellers are required to have an independent e-commerce website that can be reviewed, and existing Professional sellers are required to have an account in good standing.
You must use compliant product images that we can review on either an independent website or an image hosting site. For more information on compliant product images, see the Product image requirements page.
You must include Universal Product Codes (UPCs) with all major brands that you list. Amazon can grant partial UPC exemptions for private label brands or brands for which we have verified that no UPC exists. For information on the Automotive & Powersports UPC exemption policy, see Automotive Listings Exemptions.
The manufacturer or remanufacturer must warrant all certified refurbished Automotive & Powersports products. You must disclose the warranty type for each certified refurbished product you list, indicating whether it is a manufacturer's warranty or your own warranty.
You must have reviewed the Automotive & Powersports Part Finder and Fitment Data page in its entirety if you plan on selling fitment-specific products (products that only fit certain vehicles). This page provides important information about the Amazon Automotive Part Finder tool and the fitment data* that it utilizes to allow customers to check if products fit their vehicle. You can refer to the Providing and adding fitment data page to know how to submit direct and indirect methods of fitment data to Amazon, and how uploading specific product attributes (Partslink numbers and OEM part numbers) can add fitment data to your products. Finally, refer to Managing fitment data for instructions on the actions you can take if you discover incorrect or missing fitment data.
Note: Fitment data describes the brand/part number combinations that can be applied to certain vehicle configurations. For example, fitment data indicates that the ACDelco 41-993 spark plug fits a 2000 Cadillac Escalade (among other vehicles).
See the category style guide for Automotive & Powersports.
General Amazon listing requirements
All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images cannot depict or contain nudity or pornographic, obscene or offensive products.
All product images must meet Amazon site-wide image standards. Sellers must certify that they have reviewed the image guidelines published in the seller Help pages and that all images they upload will conform to the guidelines.
Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
Images must be at least 500px on the longest size. 1,000px is ideal.
Sellers must have reviewed Seller Central listing guidelines and agree to appropriately and accurately classify your products.
We will supress any listings without MAIN images from search and browse. We provide exemptions for all Original Equipment Manufacturer (OEM) brands. See Automotive Listings Exemptions for details.
You must sell all products as listed. Customers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website. We do not allow custom listings that would require buyers to communicate with sellers before or after the purchase in order to receive the product they want.
If you manufacture your own products or represent your own brands, you might be eligible for Amazon Brand Registry. The registry assigns a Global Catalog ID (GCID) to each of your products as an alternative to a UPC or other standard product ID. For more information, see What is Amazon Brand Registry.
You must ensure that your listings comply with applicable local, state, federal and international laws and regulations.
All products must meet North America product safety standards. For more information, see CPSIA Choking Hazard Warnings and Material Content Limits.
If you meet all of the requirements listed above, Request approval.