品牌旗舰店

品牌旗舰店是亚马逊上的免费自助品牌店铺，拥有注册品牌的卖家以及拥有平台账户的供应商和代理公司可以在其中策划内容，用于启发、引导和帮助买家发现品牌商品选择。您可以使用有关业绩、广告活动、流量和销量的洞察信息来优化您的品牌旗舰店。

买家可以通过您在亚马逊上的品牌署名（商品详情页面上商品名称旁的品牌名称），或通过品牌旗舰店的短 URL（Amazon.cn/品牌名称）访问您的品牌旗舰店。您还可以使用品牌旗舰店的 URL 作为任何亚马逊或非亚马逊活动的着陆页，帮助提升品牌认知度，增加品牌的交叉销售机会。

品牌旗舰店资格要求

要开店，您必须满足特定资格要求。

账户要求

• 专业卖家或供应商

• 卖家必须通过亚马逊品牌注册成为注册品牌所有者。

  注意： 如果您的注册状态为“已批准”，但在尝试创建品牌旗舰店时发现错误，请与我们联系以获取进一步的帮助

• 在亚马逊上有信誉良好的有效账户

• 商品符合店铺广告素材接受政策中详细说明的商品可接受性指南

 亚马逊官网原文详情：

Stores

Stores is a free self-service branded destination on Amazon where sellers with a registered brand, and vendors and agencies with an advertising console account can curate content that inspires, educates, and helps shoppers discover your brand’s product selection. You can optimize your Store using insights about performance, campaigns, traffic, and sales.

Shoppers can reach your Store through your brand byline on Amazon (your brand name near the product title on detail pages), and via your Store’s short URL, Amazon.com/BRANDNAME. You can use your Store’s URL as the landing page for any of your Amazon or non-Amazon activities, helping enhance your brand awareness and the cross-selling opportunities around your brand.

Stores eligibility requirements

To participate in Stores, you must meet certain eligibility requirements.

Account requirements

• Professional seller or vendor

• Sellers must be the registered brand owner through Amazon Brand Registry.

  Note: If your registration status is “Approved” but you’re seeing an error when you try to create a Store, contact us for further assistance

• Active account in good standing with Amazon

• Products meet the product acceptability guidelines detailed in the Stores Creative Acceptance Policies

 文章来源：亚马逊官方网站