亚马逊企业购概述

亚马逊企业购卖家计划可以优化您的商品,从而帮助您拓展面向企业买家的销售业务。

尽管目前企业买家可以在亚马逊上购买您的商品,但是,亚马逊企业购可为您提供更多定价、企业资料和品牌建设功能,这些功能将帮助您接触越来越多的专业采购商。企业专供商品报价、数量定价和发布资格认证(如小企业、退伍军人所有企业、ISO 9001)等功能为亚马逊企业购卖家提供各种工具,帮助他们利用值得信赖的亚马逊商城,将商品出售给挑剔的企业买家。

加入亚马逊企业购卖家计划会怎样?

您可以通过现有卖家平台账户和 MWS-API 自动使用新功能集。

亚马逊企业购卖家可以利用分级销售佣金,在企业买家大批量采购时,享受较低的佣金百分比。

亚马逊企业购卖家计划包括以下功能:

  • 企业商品定价和数量折扣:可简化大宗购买流程的定价和付款功能。
  • 企业专供商品报价:能够提供仅供企业买家购买的商品。
  • 企业专供商品信息:能够为亚马逊指定为企业专供的商品添加报价。
  • 增强版商品描述:更丰富的商品信息,如用户指南和材料安全数据表 (MSDS),部分类别中商品可上传。
  • 卖家资格认证计划:申请质量、多样性和所有权资格认证和证书,以便亚马逊企业购买家区分您的业务。
  • 企业卖家资料:在您的个人资料中添加其他企业相关信息,如图文版徽标、成立年份、业务类型等。这些属性会显示在您的公开资料页面,供企业买家查看。

 

  • 业务报告:访问多个报告,报告包含企业买家的下单时间以及从您这里购买过商品的企业数量等数据。
  • 企业商品定价和数量折扣:可简化大宗购买流程的定价和付款功能。
  • 企业专供商品报价:能够提供仅供企业买家购买的商品。
  • 业务报告:访问多个报告,报告包含企业买家的下单时间以及从您这里购买过商品的企业数量等数据。
  • 税务发票可用标记:在符合条件商品的商品详情页面上,显示特殊的税务发票可用标记,提高您的商品对亚马逊企业购买家的可见性。仅适用于已启用税务计算服务的卖家。

 

亚马逊官网原文详情:  

Amazon Business Overview

The Amazon Business Seller Program enables you to optimize your offerings to grow sales to business customers.

While business customers can already purchase your products on Amazon, Amazon Business provides access to additional pricing, business profile and brand-building features designed to reach a growing population of procurement professionals. Features like Business-Only Offers, Quantity Pricing and the ability to list credentials like Small Business, Veteran-Owned Business, ISO 9001 and others give Amazon Business sellers tools to leverage the trusted Amazon marketplace to reach discerning business buyers.

What happens when you join the Amazon Business Seller Program?

You can access the new feature set automatically through your existing Seller Central account and MWS-APIs. Learn more about the Amazon Business Seller Program.

Amazon Business sellers can take advantage of tiered referral fees that result in a lower fee percentage when business customers buy in bulk. Learn more about Amazon Business fees.

The Amazon Business Seller Program includes the following features:

  • Business Pricing and Quantity Discounts: Pricing and payment features that simplify buying from you in larger quantities. Watch this video to learn how to add business pricing though a flat file.
  • Business-Only Offers: The ability to offer products available only to business customers. Watch this video to learn how to add a Business-Only Offer.
  • Business-Only Selection: The ability to add offers to products designated by Amazon as business-only.
  • Enhanced Content: Enhanced product content, such as User Guides and Material Safety Data Sheets (MSDS), can be uploaded for products that you offer in a number of categories.
  • Seller Credential Program: Claim quality, diversity and ownership credentials and certifications to distinguish your business to Amazon Business customers. Watch this video to learn how to add a credential.
  • Business Seller Profile: Add additional business-relevant information to your profile such as enhanced logo, year established, business type, etc. These attributes are shown to business customers on your public profile page. Watch this video to learn how to edit your profile.
  • Business Reporting: Access a number of reports, including data on when business customers place orders and how many businesses are buying from you.

 

  • Business Pricing and Quantity Discounts: pricing and payment features that simplify buying from you in larger quantities.
  • Business-Only Offers: the ability to offer products available only to business customers.
  • Business Reporting: access a number of reports, including data on when business customers place orders and how many businesses are buying from you.
  • Tax Invoice Available Badge: higher visibility of your offers to Amazon Business customers with a special Tax Invoice Available Badge displayed on the product detail page for eligible offers. Only available to sellers who have enabled Tax Calculation Services.

文章来源:亚马逊官方网站