使用业务报告获得销售成功

业务报告中的“销售和流量时间”报告包含三种重要的信息,即:流量、购买按钮赢得率和转化率。您可以利用这些信息提高在亚马逊上的销量。

流量

流量评估的是买家搜索频率最高的商品。商品获得的浏览时间越长,页面浏览量越高,其搜索频率也就越高。有关提高商品流量的详情,请参阅提升销量。

购买按钮赢得率

此百分比指的是当买家在浏览详情页面时,您的商品得到推荐的频率。赢得“购买按钮”的卖家将有更大的几率达成交易。有关更多信息,请参阅购买按钮如何运作。

转化率

转化率评估的是您让买家将商品添加到购物车的有效程度。要提高转化率,您需要站在买家的角度思考问题。提供买家做出购买决策所需的全部信息。

  • 提供完整的商品内容:完整且具有描述性的商品内容可以让买家在做决定时掌握充分的信息。有关更多信息,请参阅完善商品详情。

  • 利用促销活动:促销活动对买家有很大吸引力。利用 [ 免费配送 ] 等促销活动来提高转化率。有关更多信息,请参阅促销。

  • 提供高质量图片:图片有助于您销售商品。为每件商品提供图片。有关更多信息,请参阅准备商品图片。

  • 鼓励买家评论商品:买家商品评论有利于提升转化率,因为买家们很重视其他买家的意见。当您征求买家反馈时,您可以请求对方提供商品评论。


 亚马逊官网原文详情:

Sales success using business reports

The Sales and Traffic Time reports in Business Reports contain important types of information that can help you increase your sales on Amazon: traffic, Buy Box percentage, and conversion.

Traffic

Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently. For details on increasing traffic to your products, see Increasing Sales.

Buy Box Percentage

This percentage indicates how frequently your offer is featured when a customer views the detail page. Sellers who win the Buy Box have a greater chance of gaining the sale. For more information, see How the Buy Box works.

Conversion

Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you need to think like a customer. Provide all the information they need to make a purchase decision:

  • Provide complete product content: Thorough and descriptive product content gives customers enough information to make a decision. For more information, see Improve product details.

  • Use promotions: Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion. For more information, see Promotions.

  • Provide high quality images: Pictures sell products. Provide an image for every product. For more information, see Prepare Product Images.

  • Encourage product reviews: Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.

 文章来源:亚马逊官方网站