业务报告术语表
个人卖家： 此功能适用于参与专业销售计划的卖家。
使用该术语表更清楚地了解业务报告中的数据。有关更多信息，请参阅业务报告或业务报告常见问题。
| 术语 | 定义 |
|---|---|
| 属性化购买按钮赢得率 | ASIN 的购买按钮赢得率。如果此项是变体关系，则为两者的页面浏览总数。 |
| 属性化页面浏览量 | ASIN 的页面浏览量。如果此项是变体关系，则访问将仅记为子 ASIN 的页面浏览。 |
| 平均商品数 | 某一特定时间段内在售商品的平均数量。根据商品总数以及时间段的总天数计算。
|
| 每种订单商品的平均销售额 | 每种订单商品的平均销售额，用已订购商品销售额除以订单商品总数所得的值。 |
| 平均售价 | 所售商品的平均价格，用订购的商品销售额除以所选时间段的商品总数。 |
| 每种订单商品的平均数量 | 每种订单商品的平均数量，用商品数量除以所选时间段的订单数。 |
| 购买按钮赢得率 | 在买家将您的商品添加到购物车的页面上显示购买按钮（ ［ 加入购物车 ］ 链接）时的页面浏览量百分比。如果页面浏览发生在以下情况，则百分比将低于 100%：
例如，当商品状况为 ［ 二手商品 ］ 并显示在 ［ “其他”购买选项 ］ 页面上。 您无需指出商品的存货量。它只是说明您的商品是否可以让买家在浏览页面时通过单击“购买按钮”进行购买。 此指标既可用于商品合计，也可用于 SKU 和 ASIN。 |
| 创建时间 | 对应的是 SKU 变体主题的创建日期。 |
| 天 | 标准的一天 24 小时制，从 00:00:00 到 23:59:59（太平洋时间）。 |
| 上传数据类型 | 您提交的上传数据的类型名称，例如，库存、定价、商品关系等等。 |
| 图片 | 指明商品详情页面是否有图片。使用“管理库存”查看卖家是否提交了商品图片。如果其他卖家赢得了购买按钮，您的商品详情页面仍会显示图片。 |
| 月份 | 标准日历月，具体天数取决于月份。 |
| 上传数据的数量 | 您在最近一周为特定上传数据类型提交的上传数据数量。 |
| 订单商品转化率 | 订单商品转化率，用订单商品总数除以所选时间段不同转化计数的数量所得的值。 |
| 已订购商品销售额 | 已订购商品销售金额，用所选时间段内订单商品价格乘以销售数量所得的值。 |
| 订单数量 | 所选时间段内收到的不同订单的数量。并不反映后续取消或修改的订单。 |
| 页面浏览量百分比 | 某一 SKU/ASIN 收到的页面浏览量与所有商品页面浏览总数的百分比。页面浏览总数具体取决于您选择的时间段。 |
| 页面浏览量 | 所选时间段内您的商品页面的访问量（转化）。用户可能会在同一时间段内多次访问您的商品页面，使得页面浏览量高于转化数。 当访问子 ASIN 时，不会记为父 ASIN 的访问。而且，店铺或分类节点的访问也不会记为页面浏览量。 在查看 ［ 详情页面销售和流量 ］ 报告时，报告只会为存在 ASIN 销售活动的时间段统计页面浏览量。 在查看 ［ 按子商品排列的详情页面销售和流量 ］ 报告时，报告将为整个日期范围统计页面浏览量，与销售活动无关。 |
| 商品描述 | 指明商品详情页面是否有描述。使用“管理库存”查看卖家是否为商品提交了商品描述。如果其他卖家获得了“购买按钮”，您的商品详情页面仍会显示描述。 |
| 商品功能 | 指出此商品的商品详情页面是否存在功能要点说明。使用“管理库存”查看卖家是否为商品提交了商品功能。如果其他卖家获得了“购买按钮”，您的商品详情页面仍会显示功能。 |
| 每个订单的商品销售额 | 所选时间序列内的平均订单大小。用下单商品销售额除以所选时间段内的订单数。 |
| 季度 | 第 1 季度：1 月 1 日 - 3 月 31 日 第 2 季度：4 月 1 日 - 6 月 30 日 第 3 季度：7 月 1 日 - 9 月 30 日 第 4 季度：10 月 1 日 - 12 月 31 日 |
| 记录 | 您为特定上传数据类型的所有上传数据提交的记录总数。 |
| 去年的同一天 | 确定一年中的某一周（例如，第 14 周），然后对比这一周中的同一天（例如，周三）。第 1 周从至少含有四天的当年第一个星期算起。根据 ISO 标准定义。 |
| 去年的同一周 | 确定一年的某一周（例如，第 14 周），然后对比去年的同一周。第 1 周从至少含有四天的当年第一个星期算起。根据 ISO 标准定义。 |
| 转化率 | 某一 SKU/ASIN 包含至少 1 个页面浏览量的转化数与所有商品的转化总数的百分比。转化总数取决于您选择的时间段。 |
| 转化数 | 买家在 24 小时内对您的亚马逊商品详情页面的访问次数。(另请参阅下面的 ［ 您的亚马逊业务展示 ］ 。） 用户可以在单次访问中多次浏览您的页面，使得报告中的页面浏览量高于转化数。 用户对店铺或分类节点的访问不会在“业务报告”中记为转化数。 在查看 ［ 详情页面销售和流量 ］ 报告时，报告只会为存在 ASIN 销售活动的时间段统计页面浏览量。 在查看 ［ 按子商品排列的详情页面销售和流量 ］ 报告时，报告将为整个日期范围统计页面浏览量，与销售活动无关。 |
| 订单商品总数 | 所选时间段内订单商品的总数。 注意： 一个订单可以包含多种订单商品，每种订单商品可以包含多件商品。 |
| 单位转化率 | 购买的商品数量与浏览商品的买家数量之比。用商品数量除以所选时间段内的转化数，然后用百分比表示。 |
| 商品数量 | 指定时间段内销售的商品数量。 例如，如果买家在同一个订单内购买了 2 份相同的商品 ，那么数量记为 2。 |
| 订购的数量 | 单个商品或订购商品的数量。例如，3 本 A 书和 4 本 B 数，订购数量记为 7。 |
| 变体主题 | 通过定义相关商品之间的区分方式，设置父/子关系。 |
| 周 | 七天，从周日的 00:00:00 到下个周六的 23:59:59（太平洋时间）。 |
| 年份 | 标准日历年，从 1 月 1 日到 12 月 31 日。 |
| 您的亚马逊业务展示 | 商品详情页面，该页面将显示您提供的库存、价格和供货情况信息，以便买家在亚马逊上购买您的商品。 |
亚马逊官网原文详情：
Business Reports glossary
Individual sellers: This feature is only available to sellers with a Professional selling plan. Learn more by visiting Selling plan comparison.
Use this glossary to better understand the data in your Business Reports. For more information, see Business Reports or Business Reports FAQ.
Term Definition Attributed Buy Box Percentage Buy Box percentage for the ASIN. If this item is in a variation relationship, this will be total page views for both. Attributed Page Views Page views for the ASIN. If this item is in a variation relationship, the visit counts as a page view for the child ASIN only. Average Offer Count The average number of offers listed for sale in a particular time period. Calculated from the total number of offers and the total number of days in the time period.
For weekly and monthly reports, this is the average number of offers over all days in the selected time period.
For daily reports, this figure is the total number of offers created on that particular day.
Average Sales per Order Item The average sales per order item, calculated by dividing the ordered product sales by the total order items. Average Selling Price The average price of the units sold, calculated by dividing the ordered product sales by the total units for the selected time period. Average Units per Order Item The average number of units per order item calculated by dividing the number of units by the number of orders for the selected time period. Buy Box Percentage The percentage of page views where the Buy Box (the "Add to shopping cart" link) appeared on the page for customers to add your product to their cart. This percentage will be less than 100% if the page view occurred when:
The product was out of stock.
The Buy Box would result in the customer purchasing from another seller.
Your product was not available for purchase using the Buy Box.
For example, if the product's condition is "Used" and shows up on the "Other buying options" page.
This is not necessarily an indication of the availability of your product for purchase. It only reflects whether your product would be purchased by a customer by clicking the Buy Box when they viewed that page.
This metric is available both in aggregate across your items and by SKU and ASIN.
Creation Date Corresponds to the creation date for the SKU variation theme. Day A standard 24-hour day, from 00:00:00 to 23:59:59 PT. Feed Type The name of the type of feed you submitted, such as Inventory, Pricing, Product Relationships, and so on. Image Indicates whether there is an image on the product detail page. Use Manage Inventory to view whether a seller has submitted an image for a product. The product detail page may still show an image if a different seller wins the Buy Box. Month The standard calendar month, of varying length depending on the month. Number of Feeds The number of feeds that you submitted in the last week for a particular feed type. Order Item Session Percentage The order item session percentage calculated by dividing the total order items by the number of distinct session counts for the selected time period. Ordered Product Sales The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period. Orders The number of distinct orders you received in a selected time period. Does not reflect orders subsequently canceled or altered. Page View Percentage The percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products. The total number of page views is determined by the time period you select. Page Views Visits to your offer pages for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions. When a child ASIN is visited, it does not also count as a visit to the parent ASIN. Additionally, a storefront or browse node visit does not count as a page view.
When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.
When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.
Product Description Indicates whether there is a description on the product detail page. Use Manage Inventory to view whether a seller has submitted a product description for an item. The product detail page may show a description if a different seller wins the Buy Box. Product Features Indicates whether there are feature bullet points on the product detail page for this item. Use Manage Inventory to view whether a seller has submitted features for an item. The product detail page may show features if a different seller wins the Buy Box. Product Sales per Order The average order size for a selected time series. Determined by dividing the ordered product sales by the number of orders for a selected time period. Quarter Q1: January 1 - March 31
Q2: April 1 - June 30
Q3: July 1 - September 30
Q4: October 1 - December 31
Records The total number of records that you submitted in all feeds for a particular feed type. Same Day Last Year Calculated by identifying the week of the year (for example, week 14) and comparing the same day of the week (for example, Wednesday). Week 1 starts with the first week of the year containing at least four days. Defined according to ISO standards. Same Week Last Year Calculated by identifying the number of the week of the year (for example, week 14) and comparing it with that same week of the previous year. Week 1 starts with the first week of the year containing at least four days. Defined according to ISO standards. Session Percentage The percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products. The total number of sessions is determined by the time period you select. Sessions Visits to your Amazon product detail pages by a customer within a 24-hour period. (See also "Your Amazon Presence" below.) A user might view your pages many times on a single visit, resulting in a higher number of page views than sessions in your reports.
A storefront or browse node visit by a user is not counted as a session in Business Reports.
When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.
When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.
Total Order Items The total number of order items ordered for the selected time period. Note: An order can have multiple order items, and each order item can have multiple units.
Unit Session Percentage The number of units purchased relative to the number of customers who viewed the products. Calculated by dividing the number of units by the number of sessions for a selected time period, and then expressed as a percentage. Units The number of products sold in a specific time period. For example, if a customer buys 2 copies of 1 product in the same order, it counts as 2 units.
Units Ordered The number of individual units or items ordered. For example, 3 copies of Book A and 4 copies of Book B is 7 units ordered. Variation Theme Sets the parent/child relationship by defining how related products differ from each other. Week Seven days, from Sunday 00:00:00 to the following Saturday 23:59:59 PT. Year A standard calendar year, from January 1 to December 31. Your Amazon Presence The product detail pages which display the inventory, price, and availability information provided by you so that the product can be purchased from you on Amazon.
文章来源：亚马逊官方网站
