商品详情页面和报价

买家可以在商品详情页面中看到亚马逊上销售的唯一商品。其中可以包含来自卖家或亚马逊的一个或多个报价。

该页面是一个共享的页面,可以显示一个商品的所有报价的共同属性,例如:

  • 商品名称
  • 图片
  • 要点
  • 描述
  • 商品变体(如尺寸或颜色)
  • 买家评论

 

某些分类具有额外的商品详情属性。以“电子产品”分类为例,相机的光学变焦和最大分辨率等属性是其他商品分类不需要提供的。

您和其他卖家可以在商品详情页面上发布报价。您可以针对某个商品创建并控制自己的报价,包括商品价格、配送选项、状况及其他属性。如果亚马逊上没有某个商品,您可以提交新的商品详情请求,亚马逊将创建一个新的商品详情页面。亚马逊根据制造商和卖家提供的数据来选择要在商品详情页面中包含哪些信息。有关更多信息,请参阅了解商品详情页面。

注意: 如果您是新注册的卖家,那么注册之后可能需要等待 90 分钟或更长的时间,才能在亚马逊上发布商品进行销售。

 

演示商品详情页面

​了解商品详情页面,包括如何发布商品和创建变体。从【库存】下拉菜单中选择添加新商品。在【添加新商品】页面上,首先使用搜索字段在亚马逊目录中查找您的商品。

请参阅以下链接,了解有关商品详情页面的更多信息并将商品添加到商品信息中:

  • 为商品添加 UPC、EAN 和 ISBN
  • 如何发布没有全球贸易项目代码(UPC、EAN、JAN 或 ISBN)的商品
  • ASIN 创建政策
  • 改善商品信息
  • 申请全球贸易项目代码豁免

使用商品详情页面添加商品报价

您可以直接在亚马逊网站上的商品详情页面发布商品报价。

1、在亚马逊网站上搜索您想销售的商品。

2、单击商品详情页面上的【我要开店】按钮。

重要: 单击【我要开店】后,请查看 Amazon Services 卖家平台页面上提供的所有限制。如果您发现自己未获得添加此商品的批准,请单击【了解更多】链接。

3、如果您获得销售商品的批准,请单击【转到我的账户】。

4、输入您的商品价格、数量和状况,以添加您的报价详情。

5、保存您的更新。

 

您的报价将于 15 分钟内显示在亚马逊和您的卖家平台库存中。在亚马逊系统负载最大的情况下,报价信息最多可能需要 24 小时才会显示,商品信息最多可能需要 48 小时才会显示。

使用卖家平台添加商品报价

使用卖家平台中的“库存”工具搜索已有商品详情页面的商品,以便添加您的报价。

如果您拥有专业销售计划,则可以下载库存文件模板来帮助您批量上传大量商品报价。从【库存】下拉菜单中选择批量上传商品,以便开始这一操作过程。

如果您提供少量商品,或者如果您没有专业销售计划,您可以使用下述方法每次添加一件商品。

1、从【库存】下拉菜单中选择添加新商品。

 

2、在【发布新商品】部分中搜索您想在亚马逊上销售的商品。

注意: 如果搜索商品编码(如 UPC、EAN、JAN 或 ISBN),可获得更准确的搜索结果。

 

3、在搜索结果中,在您要添加到商品信息中的商品旁边【查看所有商品详情】。

 

4、为您要发布的商品单击【销售此商品】按钮。

重要: 单击【销售此商品】后,请查看 Amazon Services 卖家平台页面上提供的所有限制。如果您发现自己未获得添加此商品的批准,请单击【了解更多】链接。

 

5、如果您获得添加商品的批准,您将转至【报价】页面。

 

6、添加报价详情,包括商品价格、数量、状况及配送选项。

 

7、保存所做的更改。

 

将商品添加到亚马逊目录

如果您在亚马逊上没有找到某一商品,您可以提交商品信息,以便亚马逊创建新的商品详情页面。详情页面由提供相同商品的所有卖家共享。

1、从【库存】下拉菜单中选择添加新商品。

 

2、点击【发布新商品】部分中的【创建新商品信息】。

 

3、您可以选择以下选项之一来创建新的商品信息:

      • 搜索您商品的类别,然后选择【查找类别】按钮 。
      • 通过浏览“所有产品分类”找到您要销售的商品所对应的分类,然后单击【选择】按钮。准确选择您的分类可以帮助买家更轻松地找到商品。

 

4、输入必填信息,该信息将在工作流程的选项卡中以红色高亮显示。

注意: 您可以选择“高级视图”选项输入有关商品的其他信息。

 

5、在提供的选项卡中输入必填信息后,您可以单击【保存并完成】。

 

 亚马逊官网原文详情:

Product detail pages and offers

A product detail page is where a customer discovers a unique product sold on Amazon. It can include one or more offers from sellers or from Amazon.

This page is a shared space that displays attributes that are common to all offers for the product, such as the following:

  • Title
  • Image
  • Bullet points
  • Description
  • Product variations (such as size or color)
  • Customer reviews

 

Some categories have additional product detail attributes. For example in Electronics, cameras have attributes such as optical zoom and max resolution that wouldn't be required for other product categories.

You and other sellers can list an offer on a product detail page. You create and control your own offer for a product, including price, shipping options, condition, and other attributes. If a product doesn't exist on Amazon, you can submit a request for a new product listing and Amazon will create a new product detail page. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. For more information, see the Get to know the product detail page.

Note: For a newly registered seller, it might take 90 minutes or more after registering in order to list products for sale on Amazon.

 

Tour the product detail page

​Learn about the product detail page including how to list items and create variations. From the Inventory drop-down menu, select Add a Product. On the Add a Product page, begin by finding your products in Amazon’s catalog by using the search field.

See the following links below for additional information on product detail pages and adding products to your listing:

  • Adding UPCs, EANs, and ISBNs for your products
  • How to list products that do not have a GTIN (UPC, EAN, JAN, or ISBN)
  • ASIN creation policy
  • Enhance your listings
  • Apply for GTIN exemption

 

Use the product detail page to add a product offer

You can list an offer for a product directly from its product detail page on the Amazon website.

1、Search the Amazon website for a product you want to sell.

 

2、Click the Sell on Amazon button on the product detail page.

Important: After clicking Sell on Amazon, review any restrictions provided on the Amazon Services Seller Central page. If you see that you are not approved to add this product, click the Learn More link.

 

3、If you are approved to sell the product, click Go to your Account.

 

4、Add your offer details by entering your price, quantity, and condition.

 

5、Save your updates.

 

Your offer will show up on Amazon and in your Seller Central inventory within 15 minutes. In case of maximum load on Amazon systems, it can take up to 24 hours for offer information and 48 hours for product information.

Use Seller Central to add a product offer

Use the Inventory tools in Seller Central to search for a product that already has a product detail page for adding your offer.

If you have a Professional Selling Plan, you can download an inventory template file that will help you upload a large number of product offers in bulk. From the Inventory drop-down menu, select Add Products via Upload to get started.

If you have a small number of products to offer or if you do not have a Professional Selling Plan, you can use the method described below to add products one at a time.

1、From the Inventory drop-down menu, select Add a Product.

 

2、Search for the product you want to sell on Amazon within the List a new product section.

Note: Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.

 

3、In the search results, see all product details next to the product you want to add in your listing.

 

4、Click the Sell this product button for the product you want to list.

Important: After clicking Sell this Product, review any restrictions provided on the Amazon Services Seller Central page. If you see that you are not approved to add this product, click the Learn More link.

 

5、If you are approved to add the product, you will be directed to the Offer page.

 

6、Add your offer details, including price, quantity, condition, and shipping options.

 

7、Save your changes.

 

Add products to the Amazon catalog

If you can't find a product on Amazon, you can submit product information so Amazon can create a new product detail page. Detail pages are shared with other sellers who can offer the same product.

1、From the Inventory drop-down menu, select Add a Product.

 

2、Click on Create a new product listing within the List a new product section.

 

3、You can choose one of the following options to create a new product listing:

      • Search for your product’s category and select the Find category button.
      • Browse the All Product Categories option for the category that matches the product you want to sell and click the Select button. Choosing your category accurately can help buyers find products more easily.

 

4、Enter the required information, which will be highlighted in red across the tabs within the workflow.

Note: You can select the Advanced View option to enter additional information about your product.

 

5、Once you enter the required information in the tabs provided, you can click Save and finish.

 文章来源:亚马逊官方网站