ASIN 创建政策

要创建 ASIN,请执行我们的添加新商品工具中列出的流程。要销售亚马逊目录中已有的商品,您需要通过创建报价将其与现有 ASIN 匹配。如果您的商品不在亚马逊目录中,则您需要为其创建新的 ASIN。一般情况下,以下政策旨在给买家带来始终良好的购物体验:

  • 亚马逊可能会根据您的销售历史记录、商品创建历史记录和其他因素限制您可以创建的新商品数量。

  • 您不能为亚马逊目录中已经存在的商品创建新的 ASIN。

  • 您只能在相互之间存在重大关联的商品之间创建准确的变体关系。同一商品的更新版本或型号是无效变体。

ASIN 创建限制

为了保障买家的在线购物体验,我们限制了您在给定一周内可创建的商品信息(商品或 ASIN)的数量,直到您在亚马逊商城中建立了销售历史记录为止。随着销量的上升,允许您创建的商品信息数量也将有所增加。建议您优先发布能够快速提升销量的商品。

此外,如果您是已经建立了销售历史记录的卖家,并且创建了大量新商品信息,我们保留暂时撤销您创建新 ASIN 权限的权利。我们每周都会重新评估您的状态。

如果您对自己的商品信息创建权限遭到撤销有异议,请联系销售伙伴支持。

变体政策

变体是彼此相关的一组商品。良好的变体关系商品信息可让买家根据不同的属性(包括尺寸、颜色或其他特性),通过商品详情页面上提供的选项比较和选择商品。有关更多信息,请参阅变体关系概览。

以下禁止的行为属于对父 ASIN 或父子关系中的变体的滥用。这些行为将带来不良的买家体验,可能会导致您的 ASIN 创建或销售权限被暂停或永久撤销:

  • 更改后的商品详情页面(父商品或子商品)与最初发布的商品存在重大差异。

  • 更改父商品的商品详情页面,导致其与子商品不匹配。

  • 添加并非父商品的真正变体的子商品。这包括但不限于:

    • 添加完全不同于父 ASIN 的商品

    • 添加与父 ASIN 存在重大差异的商品图片和/或名称。

    • 添加属于父 ASIN 的新版本或新型号的商品。

  • 向现有的父商品添加并非制造商生产的多件装变体。

    • 如果您创建了并非由制造商直接销售的多件装商品的信息,您必须将该商品信息匹配到与之完全相同的多件装商品的详情页面。如果没有完全相同的多件装商品的详情页面,则必须使用该商品的唯一 UPC 创建新的商品详情页面。

    • 通过将两个或多个同一制造商的商品捆绑在一起来添加多件装子商品,例如将两个三件装商品捆绑在一起来创建一个六件装商品。多件装子商品必须是制造商包装的。如果买家希望购买两个或多个同一商品,他们可以自行选择购买数量。

重复 ASIN 创建政策

禁止为亚马逊目录中已经存在的同款商品创建新的 ASIN,否则可能会导致您的 ASIN 创建或销售权限被暂停或永久撤销。

将您的商品与亚马逊目录中的现有商品匹配有助于提供优质买家体验。与现有商品匹配而非创建重复的商品信息,能让您更加充分地从买家对商品的兴趣和点击量中受益。

重复项是如何创建的?

发生以下一种或多种情况时,通常会导致创建重复的商品:

  • 您错误地使用不属于您所售商品(例如属于另一商品)的 UPC、EAN、ISBN、ASIN 或 JAN 来标识该商品。

  • 您对相同的商品采用不同的 UPC、EAN、ISBN 或 JAN。例如:

    • 您在您出售商品的每个亚马逊商城都为某商品分配一个新的 UPC 或 EAN。

    • 您为可与多种笔记本电脑兼容的笔记本电脑充电器等兼容性商品分配新的 UPC 或 EAN。

  • 您是亚马逊品牌注册卖家且使用了其他关键属性来发布商品。

  • 如果您使用多个关键属性值发布同一商品,将会为每个关键属性值创建一个新 ASIN。

  • 您获得了商品编码豁免,但该商品其实有商品编码。如果不使用编码发布该商品,则会创建重复的 ASIN。

避免创建重复的 ASIN 的小技巧

在发布商品时,请务必使用正确的 UPC、EAN、ISBN、ASIN 或 JAN 编码。编码是可用于将商品与目录中的现有商品匹配的可靠数据。禁止使用错误的 UPC、EAN、ISBN、ASIN 或 JAN 编码发布商品,否则可能会导致您的 ASIN 创建权限被暂停或永久撤销。如果商品没有任何上述标准商品编码,您可以使用下列备用方法发布商品:

亚马逊注册品牌

如果您是自己商品的品牌所有者或制造商,且可使用型号或款式编号等其他属性唯一地标识每种商品,则您可能有资格在亚马逊品牌注册中注册您的品牌,注册之后即可使用备用商品编码。

有关更多信息,请访问关于亚马逊品牌注册

申请品牌或 SKU 级别的 UPC 豁免

如果已经确认您要发布的商品没有已知 UPC、EAN、ISBN、ASIN 或 JAN 编码,且是独一无二的,则您可申请品牌或 SKU 级别的 UPC 豁免。有关资格信息,请访问如何发布没有全球贸易项目代码的商品。

向亚马逊提供配件数据

对于诸如汽车和户外动力设备等涉及配件的商品,请访问汽车和户外动力设备零件查找器和配件数据,详细了解如何向亚马逊提供配件数据。发布这些类型的商品时,您可申请品牌或 SKU 级别的 UPC 豁免。

注册亚马逊定制计划

如果您要发布按需打印或可定制的商品,那么您可能有资格加入亚马逊定制计划。通过该计划,您可提供定制的商品。使用亚马逊定制计划发布商品能让买家更轻松地发现您的商品,改善商品的搜索相关性和发布效率,同时帮助您更好地管理库存。此外,对于包含多个设计的同一个商品,您只需申请一次 UPC 豁免。请访问亚马逊定制计划,了解更多信息。


 亚马逊官网原文详情:

ASIN creation policy

To create an ASIN, go through the process as outlined in our Add a Product tool. To sell a product available in the Amazon catalog, match it to the existing ASIN by creating an offer. If your product is not in the Amazon catalog, you will have to create a single new ASIN for the product. In general, the following policies apply to protect the customer shopping experience:

  • Amazon may limit the number of new listings that you may create depending on your sales history, listing creation history, and other factors.

  • You may not create a new ASIN for a product that already exists in Amazon’s catalog.

  • You may only create accurate variation relationships between products which are fundamentally related to one another. Newer versions or models of the same product are invalid variations.

ASIN creation limit

To protect the onsite shopping experience for our customers, we limit the number of listings (offers and ASINs) you can create in a given week until you establish a sales history with Amazon. As you increase your sales, your capacity will increase. We encourage you to prioritize the products you are listing to increase your sales quickly.

Additionally, if you are an established seller and have created a high number of new listings, we reserve the right to temporarily remove your ability to create new listings. We will re-evaluate your status on a weekly basis.

If you think your listing creation privileges have been removed in error, please contact Seller Support.

Variation policy

Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page. For more information, see Variation Relationships Overview.

The following prohibited practices are misuses of variations, either of the parent ASIN or in parent-child relationships. These practices create a negative customer experience and can result in your ASIN creation or selling privileges being temporarily or permanently removed:

  • Changing the product’s detail page (parent or child) to become fundamentally different from the original product listed.

  • Changing the parent product's detail page so it does not match the children.

  • Adding incorrect child variations that are not true variations of the parent product. This includes but is not limited to:

    • Adding products that are fundamentally different from the parent ASIN

    • Adding products images and/or names that are that are fundamentally different from the parent ASIN.

    • Adding products that are newer versions or models of the parent ASIN.

  • Adding multi-pack variations that aren’t manufacturer-created to an already existing parent.

    • If you’ve created a multi-pack listing that is not directly sold by the manufacturer, you must match your listing to an identical multi-pack product detail page. If an identical multi-pack detail page doesn’t exist, you must create a new product detail page with its own unique UPC.

    • Adding multi-pack children by bundling two or more of the same manufacturer products, that is, bundling two three-packs to create a package quantity of six. Multi-pack children must be packaged by the manufacturer. If a customer wants to buy two or more of the same product, they can select that quantity for purchase.

Duplicate ASIN creation policy

Creating a new ASIN when the product already exists in Amazon's catalog is prohibited and can result in your ASIN creation or selling privileges being temporarily suspended or permanently removed.

Matching your products to existing products in Amazon’s catalog helps drive a high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows you to more fully benefit from buyer interest and traffic for that product.

How are duplicates created?

Duplicates are most commonly created when one or more of the following happens:

  • You incorrectly use the UPC, EAN, ISBN, ASIN, or JAN not belonging to the product (such as from another product) to identify the product you are selling.

  • You introduce distinct UPCs, EANs, ISBNs, or JANs for identical products. For example:

    • You assign a product a new UPC or EAN in each Amazon marketplace where you sell the product.

    • You assign a new UPC or EAN for compatible products such as a laptop charger that is compatible with multiple laptops.

  • You are an Amazon Brand Registry seller using an alternative key attribute to list your products. If you use multiple key attribute values to list the same product, a new ASIN will be created for each key attribute value.

  • You have received a product identifier exemption for a product that actually has a product identifier. Listing it without an identifier will create a duplicate.

Tips to avoid creating duplicate ASINs

Ensure that you always use the appropriate UPC, EAN, ISBN, ASIN, or JAN code when listing a product. The codes are reliable data that can be used to match your products to existing products in the catalog. Using incorrect UPC, EAN, ISBN, ASIN, or JAN codes to list a product is prohibited and can result in your ASIN creation privileges being suspended or permanently removed. Listed below are alternatives to help you list your product if it does not have one of these standard product identifiers:

Register your brand with Amazon

If you are the brand owner or manufacturer of your own products and if you can uniquely identify each product with other attributes such as model number or style number, you might be eligible to register your brand with the Amazon Brand Registry, which allows you to use an alternative product identifier.

Visit About Amazon Brand Registry for more information.

Request a brand or SKU-level UPC exemption

If the product you are listing has been confirmed to have no known UPC, EAN, ISBN, ASIN, or JAN code and if you are listing a unique selection, you can request a brand or SKU-level UPC exemption. Visit How to List Products That Do Not Have a GTIN for eligibility information.

Provide fitment data to Amazon

For fitment-related products such as Automotive and Power Sports, visit Automotive & Powersports Part Finder and Fitment Data to learn more about how to provide fitment data to Amazon. You may apply for brand or SKU-level UPC exemptions to list these types of products.

Register for Amazon Custom

If you are listing print-on-demand or customizable products, you might be eligible to join the Amazon Custom program, which allows you to offer customized products. Using Amazon Custom to list your products can improve your discoverability among buyers, improve your search relevance and listing efficiency, and also help you manage your inventory better. Additionally, one product with multiple designs requires only a single UPC exemption. Visit Amazon Custom for more information.

 文章来源:亚马逊官方网站