您可以使用 Facebook 渠道将产品同步到 Facebook 和 Instagram 上的产品目录，以便您可以在 Facebook Shop 和 Instagram Shopping 上销售产品。您还可以使用 Facebook 渠道直接从 Shopify 中创建营销活动。
有关 Facebook 营销的详细信息，包括 Facebook 广告，请参阅 Facebook 营销。
Facebook 渠道快速指南
使用 Facebook 渠道，您可以在 Facebook 和 Instagram 上进行销售，同时能够获得关于广告效果和客户方面的重要见解。
若要使用 Facebook 渠道，您的商店需要使用 Basic Shopify 套餐或更高级的套餐。在开始使用 Facebook 渠道之前，您需要设置 Facebook Business Manager，该平台同时连接到您商店的 Facebook 公共主页和具有 Business Manager 管理员角色的广告账户。
备注：如果您的商店已暂停或停用，但拥有在线商店，则您的客户无法结账，但您可以安装和设置 Facebook 渠道。
要求和资格
在安装 Facebook 渠道之前，您需要确保您的商店符合这些要求。
若要安装 Facebook 渠道，您需要拥有 Facebook 账户和在线商店。如果您在 Shopify 后台中安装销售渠道之前没有 Facebook 账户，系统将提示您注册账户。
设置 Facebook Business Manager 和您商店的 Facebook 公共主页。您需要发布 Facebook 公共主页。
每个 Facebook 业务页面只能由一个 Facebook Business Manager 拥有，但您可以在多个 Facebook 公共主页上担任管理员，并且可以使用一个 Facebook Business Manager 对这些公共主页进行访问。您需要成为拥有特定 Facebook 公共主页的 Facebook Business Manager 以及 Facebook 公共主页本身的管理员，才能将商店与 Shopify 中的 Facebook 渠道连接。
如果您从未使用个人广告账户投放广告，则需要在 Business Manager 中创建新的广告账户才可创建 Facebook 广告活动。
Facebook 政策和流程
在 Facebook、Instagram 和 WhatsApp 上销售的所有产品都必须遵守 Facebook 的商业政策。如果您想宣传产品，则还必须遵守 Facebook 的广告宣传政策。
上传到 Facebook 渠道的所有产品都必须经过 Facebook 的审核流程。如果您的产品违反了 Facebook 的政策，则 Facebook 渠道可能会删除您的产品。
若要在 Facebook 上销售产品，您需要保持良好的反馈评分。您的反馈评分由在 Facebook 渠道（包括 Instagram）和 Audience Network）上购买产品的客户使用反馈功能来评定。
如果您的企业在配送速度、产品质量或客户服务等方面收到较差的反馈评分，您可投放的广告量可能会减少。
如果您的企业收到大量负面评价，Facebook 可能会在 Facebook 商业产品中降低您广告的展示频率。
开始使用 Facebook 渠道
如果您符合资格要求，则可以设置 Facebook 渠道。
您可以使用三项功能来帮助您通过 Facebook 渠道拓展业务：
Facebook Shop
在商店的 Facebook 公共主页上进行销售。
Instagram Shopping
位于美国的商店可以允许其客户在 Instagram 上结账。
Facebook Marketing
设置 Facebook 营销。
使用最新的 Facebook 渠道创建 Facebook Pixel。
将 Facebook Pixel 添加到 Facebook 渠道。
选择 Facebook 的客户数据共享级别。
了解如何使用 Facebook 转化 API 跟踪客户。
Shopify商户官网原文详情：
You can use the Facebook channel to sync your products to a catalog on Facebook and Instagram, so that you can sell on Facebook Shop and Instagram Shopping. You can also use the Facebook channel to create marketing activities directly from Shopify.
For more information on marketing on Facebook, including Facebook ads, refer to Marketing on Facebook.
Facebook channel quick guide
The Facebook channel lets you sell on both Facebook and Instagram while also providing you with important insights into your ad performance and customers.
To use the Facebook channel, your store needs to be on the Basic Shopify plan or higher. Before you can start using the Facebook channel, you need to set up a Facebook Business Manager that's connected to both your business's Facebook Page and an ad account that has an admin role for the Business Manager.
Requirements and eligibility
Before you install the Facebook channel you need to make sure your store meets these requirements.
To install the Facebook channel you need to have a Facebook account and an online store. If you do not have a Facebook account prior to installing the sales channel in your Shopify admin you will be prompted to sign up for one.
Set up a Facebook Business Manager and your business's Facebook page. The Facebook page needs to be published.
Every Facebook business page can be owned only by a single Facebook Business Manager but you can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect a business with the Facebook channel in Shopify.
If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns.
Facebook policies and processes
All products sold on Facebook, Instagram, and WhatsApp must comply with Facebook's Commerce Policies. If you want to advertise your products, then you must also comply with Facebook's Advertising Policies.
All products that are uploaded to the Facebook channel must go through Facebook's review process. If your product violates Facebook's policies, then your product might be removed from the Facebook channel.
To sell on Facebook, you need to maintain a good Feedback Score. Your Feedback Score is determined using feedback from customers who make purchases on Facebook products, including Instagram, and the Audience Network.
If your business receives poor feedback scores on topics such as delivery speed, product quality, or customer service, then the ads you run might reduce in capacity.
If your business receives a high number of negative then Facebook might show your ads less frequently on Facebook Commerce products.
Getting started with the Facebook channel
If you meet the eligibility requirements, then you can set up the Facebook channel.
There are three features that you can use to help you grow your business using the Facebook channel:
Facebook Shop
Sell on your business's Facebook Page.
Instagram Shopping
Stores that are based in the US can let their customers checkout on Instagram.
Facebook Marketing
Set up Facebook Marketing.
Create a Facebook pixel using the current Facebook channel.
Add a Facebook pixel to your Facebook channel.
Choose Facebook's customer data-sharing level.
Learn about tracking customers using the Facebook Conversions API.
文章内容来源：Shopify商户官方网站
