Shopify Email 的最佳做法

向客户发送营销电子邮件是增加商店流量的绝佳方法。增加商店的访客数量可能会增加达成销售的机会。以下是一些有助于使您的客户能够被您的内容所吸引并有兴趣访问您商店的内容。

创建和管理电子邮件订阅者列表时应考虑的事项

• 如果您通过购买电子邮件列表的方式来获取新的订阅者，您可能会因为向未选择加入的客户发送垃圾邮件而导致自己的声誉受损。更好的方法是在您的在线商店中、结账处、POS 和现实生活的活动中提供新闻通讯注册，以此获取更多高参与度的订阅者。

• 定期查看订阅者列表，确保您不会向任何通用或基于角色的收件箱发送邮件，例如 info@domain.com 或 sales@domain.com。尽管这些邮箱似乎不会对您的电子邮件做出任何回应，但久而久之这可能会影响您的发件人信誉。

• 创建客户细分有助于将一组特定客户设定为目标。例如，如果您打算对帽子进行促销，那么您可能只会向过去购买过帽子的客户发送电子邮件，鼓励他们再次购买。

• 如果您为订阅者启用双重选择加入，那么您应该在您的在线商店中更新新闻通讯表格的确认消息，这样客户就知道要查看他们的电子邮件以获得后续的确认。更新确认消息有助于确保获得更多的选择加入人数。例如，您的确认消息可以这样说：“检查您的电子邮件以确认您的订阅！”。

• 如果订阅者在收到的电子邮件中点击取消订阅链接，或将您发送的电子邮件标记为垃圾邮件，系统会自动从您的订阅者列表中删除该订阅者。当电子邮件因电子邮件地址出现问题而被退回时，系统会在以后的电子邮件发送中取消向该电子邮件地址发送邮件。

在电子邮件营销活动中应包含的内容

• 您向客户发送的电子邮件类型可以包含有关您商店中的新产品或当前促销活动的公告。如果您无法确定要向客户发送的内容类型，请查看他们订阅的电子邮件类型、记下所有吸引人眼球的内容，并确定符合您商店品牌的内容。有关更多建议，请参阅 Shopify 博客的电子邮件营销部分。

• 如果您之前没有向订阅者发送过任何电子邮件营销活动，那么创建欢迎电子邮件是介绍自己并开始与客户建立联系的绝佳方式。在欢迎电子邮件中，您可以向客户介绍您的基本信息、宣传您的商店、重点介绍您最受欢迎的一种产品，使客户想起他们对您品牌的喜爱，或帮助他们发现新的产品。您还可以在客户页面中创建唯一的订阅者客户细分以仅向最新的订阅者发送电子邮件。

• 您的电子邮件营销活动的目的是让订阅者访问您的商店。您应至少包含一个可让订阅者点击即可访问您商店的链接。

• 包含指向您商店的社交媒体站点的链接。这有助于客户了解他们除了电子邮件之外可以如何与您的品牌保持联系。

Shopify商户官网原文详情：

Best practices for Shopify Email

Sending marketing emails to your customers can be a great way to increase traffic to your store. Increasing the number of visitors to your store can increase your chances of making a sale. Here are some things to help keep your customers engaged with your content, and interested in visiting your store.

What to consider when you create and manage an email subscriber list

• If you buy an email list to acquire new subscribers, then you might damage your reputation by spamming customers who didn't opt in. A better approach is to offer newsletter sign up in your online store, at checkout, on the POS, and at events in real life to ensure more highly engaged subscribers.

• Review your list of subscribers regularly to verify that you’re not sending to any generic or role-based inboxes such as info@domain.com or sales@domain.com. There likely won’t be any engagement with your emails from those inboxes, which might hurt your sender reputation over time.

• Create a customer segment to help target a specific set of customers. For example, if you plan to have a sale on hats, then you might email only the customers who have bought hats in the past to encourage them to make another purchase.

• If you enable double opt-in for subscribers, then you should update the newsletter forms' confirmation message in your online store so that customers know to check their email for a follow-up confirmation. Updating the confirmation message can help ensure more opt-ins. For example, your confirmation message could say something like “Check your email to confirm your subscription!”.

• If a subscriber clicks the Unsubscribe link from within the email that they receive, or marks an email from you as spam, then the subscriber is automatically removed from your subscriber list. When an email bounces back due to an issue with an email address, that email address is automatically suppressed from future email sends.

What to include in email campaigns

• The types of emails that you send to customers could include announcements about new products or sales that are taking place in your store. If you’re having trouble figuring out what kind of content to send to your customers, then see what types of emails you’re subscribed to, note anything that stands out, and decide what aligns with your store brand. For more ideas, refer to the Email Marketing section of the Shopify Blog.

• If you haven't sent an email campaign to your subscribers before, then creating a welcome email is a great way to introduce yourself and start building a relationship with your customers. In your welcome email, you can let customers know who you are, advertise your store, feature one of your most popular products to remind customers why they love your brand already, or help them discover something new. You can also create a unique subscriber customer segment on the Customers page to email only recent subscribers.

• The purpose of your email campaign is to get subscribers to visit your store. You should include at least one link that lets subscribers click through to your store.

• Include links to your store's social media sites. This helps customers know where they can stay in touch with your brand beyond email.

文章内容来源：Shopify商户官方网站