In-Stock Head Start

如果您的货件正在发往运营中心的途中,借助“In-Stock Head Start”,买家便可以找到并购买您暂时缺货的商品。

即使借助最佳库存规划进行了,畅销商品有时也会缺货,从而影响商品的曝光率和销量。借助此亚马逊物流 (FBA) 功能,即使您的货件仍在运输途中时,只要我们确定了货件的送达日期,就能让买家找到并购买您的缺货商品。可供买家挑选的商品会更多,而您也会获得更高或更稳定的销量。


“In-Stock Head Start”试点计划如何运作

如果您将缺货库存发往运营中心,则缺货库存将有资格参与“In-Stock Head Start”计划。我们将使用入库货件的信息来估算您商品的有存货日期。

注意: 为了保障买家体验,亚马逊可能不会在商品抵达运营中心之前,显示您的所有缺货 ASIN 以供买家查找和购买。如果我们无法确定货件是否会准时送达以及是否包含预期的商品数量,就会出现这种情况。

重要: 要增加缺货库存可供买家购买的可能性,请使用亚马逊承运人平台、合作承运人计划或亚马逊全球物流。


您可以获得哪些优势

In-Stock Head Start 具有几项潜在优势:

  • 曝光率: 正在运往亚马逊运营中心途中的商品会显示在搜索结果中,这样可为买家提供更多选择,并且有助于提高商品详情页面的浏览量。

  • 销量: 买家可以购买暂时缺货的商品,从而提高销量。

  • 库存效率: 在商品运往亚马逊运营中心的途中接受买家订单可以缩短运输到销售之间的时间。

重要: 您的费用和库存绩效指标 (IPI) 分数不会受到影响。


查询库存差异

您可以继续使用查询库存差异时所用的卖家平台报告和工具。管理库存页面上的可售数量表示亚马逊物流中某个 SKU 可取件、包装和配送的商品数量。入库数量表示正在发往运营中心途中的货件中某个 SKU 的商品数量,包括通过“In-Stock Head Start”提供的商品。如果您的库存符合“In-Stock Head Start”的要求,那么暂时缺货商品的报价将在管理库存页面显示为在售。

如果您想查看通过“In-Stock Head Start”提供的商品数量,请前往【管理库存】页面,点击【可售】数量旁的向下箭头,然后在下拉菜单中找到【未来可购买供货】数量。

如果您想查看在库存发往运营中心途中已经购买的商品数量,请前往【管理库存】页面,点击【可售】数量旁的向下箭头,然后在下拉菜单中找到【未来预留供货】数量。

例如,如果您看到某个 SKU 的 70 件商品为未来预留供货,30 件商品为未来可购买供货,则表示在货件发往运营中心途中已经有 70 件商品被购买,还有 30 件商品可供买家购买。

您也可以在管理亚马逊库存报告中找到有关“In-Stock Head Start”商品的更多信息。


常见问题

如何确保亚马逊会按时配送买家订单?

借助 In-Stock Head Start,如果买家下单购买了缺货商品,则将根据预计有存货日期确定配送日期。如果运输延迟,我们将调整有存货日期。

如果参与了“In-Stock Head Start”试点计划,我是否需要调整库存补货周期?

In-Stock Head Start 适用于偶尔缺货的商品,但不能取代您的常规库存补货计划。保持商品处于有货状态可提供最佳的买家体验,也有助于提高销量。

为什么我的“In-Stock Head Start”试点计划状态已经激活,但是买家却无法找到和购买我的所有商品?

在我们通过 亚马逊承运人平台 、合作承运人计划或 亚马逊全球物流 从承运人处获得预计送达日期后,最多可能需要 48 小时才能向买家提供您的商品。同时,为了保障买家体验,在商品抵达运营中心之前,亚马逊可能不会显示您的所有缺货 ASIN 以供买家查找和购买。如果我们无法确定货件是否会准时送达以及是否包含预期的商品数量,就会出现这种情况。

如果我暂停“In-Stock Head Start”试点计划,会怎么样?

您可以点击计划页面 的【暂停 In-Stock Head Start】 按钮,临时暂停此功能。从我们通过电子邮件确认您已暂停“In-Stock Head Start”试点计划后 72 小时创建的货件,在到达运营中心之前将无法被买家找到和购买。您也可以在该计划页面上查看您的 In-Stock Head Start 状态。

注意: 如果您暂停或重新激活“In-Stock Head Start”,您的计划设置将在以下所有商城中进行更新: 英国、德国、法国、意大利和西班牙。

点击“暂停 In-Stock Head Start”或“立即重新激活”按钮后,为什么我没有收到电子邮件确认?

如果您在 48 小时内未收到电子邮件,请查看垃圾邮件文件夹中是否有相关电子邮件。

如果您没有收到电子邮件,可能是因为您取消订阅了亚马逊的电子邮件,或者您卖家账户上的电子邮件地址与您平时沟通时所用的电子邮件地址不同。

您可以随时查看该计划页面 ,了解您的 In-Stock Head Start 状态。暂停或重新激活 In-Stock Head Start 后,最多可能需要 48 小时,才会更新您的状态。


亚马逊官网原文详情:   

In-Stock Head Start

With In-Stock Head Start, customers can find and buy your temporarily out-of-stock products when your shipment is on its way to the fulfillment center.

Even with the best inventory planning, popular products can sometimes go out of stock, and that can affect your product discoverability and sales. With this Fulfillment by Amazon (FBA) feature, we will make your out-of-stock products available for customers to find and buy when your shipment is on its way and we are confident about its arrival date. Customers will benefit from a wider selection of products, and you could see higher or more consistent sales.


How In-Stock Head Start works

Your out-of-stock inventory will be eligible for In-Stock Head Start if you send it to the fulfillment center. We will use the information about your inbound shipment to estimate the in-stock date for your products.

Note: To protect the customer experience, Amazon may not make all of your out-of-stock ASINs available for customers to find and buy before the items reach the fulfillment center. This may occur if we are not confident that the shipment will arrive on time and contain the expected number of items.

Important: To increase the probability of out-of-stock inventory becoming buyable for customers, use Amazon Carrier Central, the Partnered Carrier program, or Amazon Global Logistics.


How you could benefit

In-Stock Head Start has a number of potential benefits:

  • Discoverability: Items that are on their way to the fulfillment center will appear in search results, giving customers a wider selection and helping to increase traffic to your product detail pages.

  • Sales: Customers can buy temporarily out-of-stock items, which can result in improved sales.

  • Inventory productivity: Taking customer orders while your products are on their way to the fulfillment center can reduce the time between shipment and sale.

Important: Your fees and Inventory Performance Index (IPI) score will not be affected.


Reconciling your inventory

You can continue using the same Seller Central reports and tools that you have been using to reconcile your inventory. The Available quantity on the Manage Inventory page will reflect the number of units of a SKU that are in the Amazon fulfillment network and that can be picked, packed, and shipped. The Inbound quantity will reflect the number of units of a SKU in shipments that are on their way to the fulfillment center, including units that are available through In-Stock Head Start. If your inventory is eligible for In-Stock Head Start, the offer for your temporarily out-of-stock item will show as Active on the Manage Inventory page.

If you want to see the number of units available through In-Stock Head Start, go to the Manage Inventory page, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Future Supply Buyable quantity.

If you want to see number of units that have been purchased while inventory is on its way to the fulfillment center, go to the Manage Inventory page, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Reserved Future Supply quantity.

For example, if you see 70 units of a particular SKU as Reserved Future Supply and 30 units as Future Supply Buyable, it means that 70 units have already been purchased while the shipment is on its way to the fulfillment center, and that 30 units are still available for customers to buy.

You can also find information about In-Stock Head Start units on the Manage FBA Inventory report.


Frequently asked questions

How can I be sure Amazon will deliver customer orders on time?

With In-Stock Head Start, if a customer places an order for an out-of-stock item, the delivery date will be based on the estimated in-stock date. If the shipment is delayed, we will adjust the in-stock date.

Should I change my inventory replenishment cycle because of In-Stock Head Start?

In-Stock Head Start is intended for items that occasionally go out of stock. It is not meant to substitute for your regular inventory replenishment schedule. Staying in stock will lead to the best customer experience and could lead to higher sales.

Why aren’t all my items available for customers to find and buy if my In-Stock Head Start status is active?

It can take up to 48 hours to make your items available to customers after we get the estimated arrival date from carriers through Amazon Carrier Central, the Partnered Carrier program, or Amazon Global Logistics. Also, to protect the customer experience, we might not make all of your out-of-stock ASINs available for customers to find and buy before the items reach the fulfillment center. This might occur if we are not confident that the shipment will arrive on time and contain the expected number of items.

What happens if I pause In-Stock Head Start?

You can temporarily pause the feature by clicking the Pause In-Stock Head Start button on the program page. Shipments created 72 hours after we confirm via email that you have paused In-Stock Head Start will not be available for customers to find and buy before they reach the fulfillment center. You can also see your In-Stock Head Start status on the program page.

Note: If you pause or reactivate In-Stock Head Start, your program settings will be updated in all of the following marketplaces: United Kingdom, Germany, France, Italy, and Spain.

Why didn’t I get an email confirmation after I clicked the “Pause In-Stock Head Start” or “Reactivate now” button?

If you haven’t seen the email within 48 hours, check to see if it was delivered to your junk email folder.

If you didn’t get the email, it could be because you have unsubscribed from Amazon emails or the email address on your seller account is different from the one you normally use for communication purposes.

You can always check the program page to see your In-Stock Head Start status. It can take up to 48 hours for your status to update after you pause or reactivate In-Stock Head Start.

文章来源:亚马逊官方网站