有哪些短期方法可以提高转化率(CR)?
1.使用吸引人的产品图片
经常有许多相同产品的列表,并且有吸引力的产品图像将帮助您的列表脱颖而出。除了拍摄高质量的图片外,您还可以在视觉上令人愉悦的背景下拍摄产品图片。
对于具有变体的产品,每个变体应具有一张图像,以防止客户由于缺少图像而放弃购买。
提示
您还可以上传产品的视频。通过Shopee App尝试一下,帮助您的客户更好地可视化您的产品。
2.设置价格和折扣
在Shopee上进行搜索,以检查其他卖家为同一产品设置的价格。为您的价格定价并设置折扣促销以吸引更多买家。
您还可以使用Business Insights下的Selling Coach来识别需求增长的产品。
3.设置凭证
设置优惠券,使您的商家信息脱颖而出,并鼓励客户在一个订单中购买更多商品,以享受优惠券。
您可以在折扣金额,百分比折扣或硬币现金返还之间进行选择。
4.免费送货促销
Shopee的免费送货计划(FSP)是一项功能,批准的卖家将可以通过向Shopee支付象征性费用来提供免费送货。
这些卖家将能够在其产品清单上显示免费送货标签,从而帮助他们在其他清单中脱颖而出。
Shopee官网原文详情:
有哪些短期方法可以提高轉化率(CR)?
1.使用吸引人的產品圖片
經常有許多相同產品的列表,並且有吸引力的產品圖像將幫助您的列表脫穎而出。除了拍攝高質量的圖片外,您還可以在視覺上令人愉悅的背景下拍攝產品圖片。
對於具有變體的產品,每個變體應具有一張圖像,以防止客戶由於缺少圖像而放棄購買。
提示
您還可以上傳產品的視頻。通過Shopee App嘗試一下,幫助您的客戶更好地可視化您的產品。
2.設置價格和折扣
在Shopee上進行搜索,以檢查其他賣家為同一產品設置的價格。為您的價格定價並設置折扣促銷以吸引更多買家。
您還可以使用Business Insights下的Selling Coach來識別需求增長的產品。
3.設置憑證
設置優惠券,使您的商家信息脫穎而出,並鼓勵客戶在一個訂單中購買更多商品,以享受優惠券。
您可以在折扣金額,百分比折扣或硬幣現金返還之間進行選擇。
4.免費送貨促銷
Shopee的免費送貨計劃(FSP)是一項功能,批准的賣家將可以通過向Shopee支付象徵性費用來提供免費送貨。
這些賣家將能夠在其產品清單上顯示免費送貨標籤,從而幫助他們在其他清單中脫穎而出。
What are the short term methods to boost Conversion Rate (CR)?
1. Use attractive product images
There are often many listings of the same products, and an attractive product image will help your listing stand out. Aside from taking a high quality picture, you can also take pictures of your products against visually pleasing backgrounds.
For products with variations, you should have one image per variation to prevent customers from dropping out of a purchase due to a lack of images.
Tip
You can also upload videos of your products. Try it via the Shopee App and help your customers visualise your products better.
2. Setting price and discounts
Do a search on Shopee to check the prices set by other sellers for the same product. Price yours accordingly and set Discount Promotions to attract more buyers.
You can also use the Selling Coach under Business Insights to identify products with growing demand.
3. Setting vouchers
Set Vouchers to let your listing stand out among others, and encourage customers to buy more in a single order to enjoy the voucher.
You can choose between discount amounts, percentage discounts or coins cashback.
4. Free Shipping Promotion
Shopee's Free Shipping Programme (FSP) is a feature where approved sellers will be able to provide free shipping by paying a nominal fee to Shopee.
These sellers will be able to display the Free Shipping label on their product listings, helping them stand out from other listings.
文章来源:Shopee官方网站