为什么要规范Shopee mall listing？

Shopee购物中心是致力于为顶级卖家和领先品牌提供最佳网上购物体验的平台。 Shopee鼓励我们的Shopee Mall卖家遵循上市指南，以标准化平台并采用专业惯例。

此外，高质量的商品信息将更好地展示产品，同时提供有保证的客户购物体验。

Shopee Mall listing要求——请遵循以下准则，以确保出色的在线购物体验：

• 相关和高质量的图像

• 结构化产品名称

• 正确的类别

• 内容丰富的产品说明

• 准确而全面的属性

• 在单个listing中安排具有多种配置的产品清单
  

shopee官网原文详情：   

Why does Shopee standardise Shopee Mall listings?

Shopee Mall is a platform for top sellers and leading brands that strives to provide excellent online shopping experience. Shopee encourages our Shopee Mall sellers to follow listing guidelines in order to standardise the platform and adopt professional practices.

Moreover, the high quality listings will better showcase the products while offering guaranteed customer shopping experience.

Shopee Mall Listing Requirements

Follow these guidelines to ensure excellent online shopping experience：

• Relevant and high quality images 

• Structured product name

• Correct category

• Informative product description 

• Accurate and comprehensive attributes 

• Variations

文章来源：shopee官方网站