wish如何使用“品牌目录”中的品牌名称标记正品品牌产品?

为帮助商户更好地经营和销售正品品牌产品,Wish 要求在 Wish 上销售正品品牌产品的商户使用品牌目录(在商户平台上,前往“产品”>“品牌产品”>“品牌目录”)中的品牌名称标记每个正品品牌产品:

标记所有品牌产品后,Wish 商户可以更好地营销其品牌产品,从而获得更多潜在的曝光量与销量。此外,为产品标记品牌可以帮助 Wish 更好地执行与仿品相关的商户政策,为全球商户和用户营造更加健康的市场环境。

本文将为商户详细说明如何在 Wish 上标记正品品牌产品。

如何标记正品品牌产品?

手动

商户可以手动标记现有的或新增加的正品品牌产品。

若要标记现有产品,请首先在商户平台上前往产品 > 更新现有产品 > 手动:

在随后出现的页面上,找到相应产品,然后从“操作”下拉菜单中选择“编辑产品”:

在“可选信息”下面,商户可以使用“产品品牌名称”字段下拉菜单中的品牌名称标记产品,如下所示:

同样,若要标记新产品,请首先前往产品 > 添加新产品 > 手动:

在随后显示的页面上,商户可以使用“产品品牌名称”字段下拉菜单中的品牌名称来标记产品,如下所示:

通过 CSV 文件

通过 CSV 文件编辑或添加产品时,商户可将品牌的“产品品牌 ID”输入到 CSV 文件的“Requested Product Brand ID”(请求的产品品牌 ID)列,以此方式添加品牌。

“产品品牌 ID”可以直接从品牌目录页面(如下所示)复制粘贴到 CSV 文件中:

通过 API:

商户也可以通过 API 标记正品品牌产品,具体如下:

  • 获取可使用的品牌列表,即,可在 Wish 上用来标记产品的品牌列表

  • 在“创建产品”和“更新产品”API 请求中,新增了一个“requested_product_brand_id”参数,供商户标记正品品牌产品的产品品牌 ID。

  • 在“创建产品”、“检索产品”和“列出所有产品”响应中,也增加了相应的“requested_product_brand_id”、“product_brand_name”和“product_brand_status”参数。

    • “product_brand_name”是指通过“requested_product_brand_id”提供的“产品品牌 ID”所对应的“产品品牌名称”;

    • “product_brand_status”是指品牌标记操作的审核状态:待处理(正在审核)、已拒绝(品牌标记失败)和已完成(标记操作审核通过);

  • 现有参数“brand”已被弃用(请注意,涉及此参数的请求未来一段时间内仍然可以成功执行)。

如需了解更多信息,请参阅这篇 API 文档。

在商户标记品牌产品后,Wish 将对商户的操作进行审核,并在审核之后批准或拒绝商户的品牌标记操作,审核过程通常需要1-3个工作日。在商户平台上,商户可从“编辑产品”弹窗中的“产品品牌状态”一行中看到审核状态:

“产品品牌状态”包括:

  • 待处理:正在审核标记操作

  • 已拒绝:品牌标记失败

  • 已完成:标记操作审核通过

若要批量查看所有产品及其“产品品牌状态”,商户还可以在“查看所有产品”页面导出产品,在下载的电子表格中的“Product Brand Status”(产品品牌状态)列查看具体状态:

最后,正如上文“通过 API”部分所述,商户也可以通过“product_brand_status”参数查看“产品品牌状态”,此参数现已添加到“创建产品”、“检索产品”和“列出所有产品”响应中。

如果标记操作通过了 Wish 的审核,您的产品将有机会展示于 Wish 应用端或网页端 (wish.com) 的“Brands”(品牌)标签页中,从而增加品牌产品在目标用户中的曝光机会。

此外,使用 ProductBoost 的部分商户可以为其正品品牌产品创建推广活动,从而通过 BrandBoost 获得更多曝光量。

具体来说,当这部分商户为已经正确标记品牌并获 Wish 批准的正品品牌产品创建 ProductBoost 活动时,这些产品将自动包含到 BrandBoost 中。BrandBoost 是 ProductBoost 专为提升正品品牌产品曝光量而设计的活动,其目的是为产品分配曝光量,使正品品牌产品能够展示给最感兴趣和/或最有可能购买的用户。

如需了解关于创建 ProductBoost 活动的更多信息,请参阅这篇常见问题解答文章。

请注意,BrandBoost 目前仅向部分商户开放。以后可能会开放给更多商户或所有商户,届时我们会另行通知。

常见问题解答

1. 如果忘记为产品标记正确的品牌名称会怎样?

如果商户忘记为正品品牌产品标记品牌,产品可能不会出现在 Wish 应用端或网页端的“Brands”(品牌)或“Outlet”(名品折扣店)标签页中,从而无法获得更高的曝光量和/或销量。

此外,如果产品被怀疑是仿品,可能会被移除。

因此,及时用品牌目录中的正确品牌名称标记所有正品品牌产品是至关重要的,也是必须的。同时,正确及时地标记每个品牌产品还可以帮助商户更好地推广其品牌产品,从而在 Wish 上获得更多潜在的曝光量与销量。

2. 我可以为产品标记相关的品牌吗?例如,用品牌名称“Apple”标记 iPhone 手机壳?

不可以。商户不能为产品标记相关的品牌名称。品牌标签必须与实际产品的品牌完全相符。就 iPhone 手机壳而言,除非是由 Apple 生产,否则不能用“Apple”品牌名称来标记。

3. 现有的品牌授权流程有变化吗?

没有。现有的添加品牌授权的流程不变,而且是可选操作。但是,为正品品牌产品标记品牌是必需的。

4. 我可以推荐新的品牌名称加入品牌目录吗?

可以,有关如何推荐新品牌加入品牌目录的信息,请参阅这篇常见问题解答wish商户官网原文详情:

wish商户官网原文详情:


How to tag authentic branded products with brand names from the Brand Directory?

To help merchants better market and sell their authentic branded products, Wish requires merchants who sell authentic branded items on Wish to tag each such listing with a brand name from a directory of known brands (the Brand Directory), accessible via Products > Branded Products > Brand Directory on the Merchant Dashboard:

With the new tag associated with each authentic branded item, Wish merchants can better facilitate the marketing of their branded products, leading to more potential impressions and sales. In addition, such tagging system helps Wish better enforce its Merchant Policies related to counterfeit products, fostering a healthier marketplace for all merchants and customers around the globe.

This article walks merchants through how to tag their authentic branded items on Wish.

How to tag authentic branded items?

Manually

Merchants are able to manually tag each existing or new product that is an authentic branded item.

When tagging existing products, first navigate to Products > Update Existing Products > Manual on the Merchant Dashboard:

On the page that follows, locate the product in question, and select “Edit Listing” in the “Actions” dropdown menu:

Merchants will be able to tag the product with a brand name in the “Product Brand Name” field dropdown menu under the “Optional Information” section, as shown below:

Similarly for new products, first navigate to Products > Add New Products > Manual: 

On the page that follows, merchants are able to tag the product with a brand in the “Product Brand” field from a dropdown menu, as shown below:

Via CSV

When editing or adding products via CSV, merchants will be able to provide the “Product Brand” by inputting a brand’s Product Brand ID in the “Requested Product Brand ID” column in the CSV file.

The Product Brand ID can be copied directly in the Brand Directory page (as shown below), and pasted in the CSV file here:

Via API:

Merchants are able to tag their authentic branded items via API as well, specifically:

  • Get a list of available brands on Wish that can be used to tag products 

  • A new parameter `requested_product_brand_id` is now added to “Create a Product” and “Update a Product” API requests for merchants to tag the Product Brand ID for each authentic branded item.

  • The corresponding parameters `requested_product_brand_id`, `product_brand_name`, `product_brand_status` are now added to the “Create a Product”, “Retrieve a Product”, and “List all Products” responses.

    • `product_brand_name` is the Product Brand Name corresponding to the Product Brand ID provided via `requested_product_brand_id`;

    • `product_brand_status` is the review status of the tagging action: Pending (currently under review), Rejected (tagging not successful), and Complete (tagging approved and successful);

  • The existing parameter `brand` has been deprecated (note that requests involving this deprecated parameter will not fail in the near future).

Please visit this API Documentation to learn more. 

After tagging branded products, merchants’ action will be reviewed by Wish, and the associated brand tag added by merchants will either be approved or rejected after the review process, which typically takes 1-3 business days. The review status will be visible to merchants in the “Edit Product” popup modal “Product Brand Status” row on Merchant Dashboard:

The “Product Brand Status” could be:

  • Pending: tagging currently under review

  • Rejected: tagging not successful

  • Complete: tagging approved and successful

To view all products and their "Product Brand Status" in bulk, merchants may also export their products in View All Products page and review the "Product Brand Status" column in the downloaded spreadsheet:

Lastly, as noted above in “Via API”, the “Product Brand Status” will also be communicated to merchants via the `product_brand_status` parameter, which is now added to the “Create a Product”, “Retrieve a Product”, and “List all Products” responses.

If the tagging is approved by Wish, your products will be eligible to be shown in the “Brands” tab on the Wish app or wish.com with improved visibility among Wish customers looking to purchase authentic branded items:

In addition, select merchants who use ProductBoost may create campaigns for authentic branded products to gain additional exposure via BrandBoost.

Specifically, when these select merchants create ProductBoost campaigns for their authentic branded products that have been properly tagged and approved by Wish, these products will be automatically included in BrandBoost, an initiative within ProductBoost that specifically optimizes impressions for authentic branded products. BrandBoost aims at allocating impressions in order to surface your authentic branded products to the users most likely to engage with and/or buy them.

Merchants may learn more about creating ProductBoost campaigns by visiting this FAQ article.

Please note that BrandBoost is currently only available to select merchants. We will notify merchants when it is more widely accessible to more or all merchants in the future.

Frequently Asked Questions

1. What happens if I forget to tag a product with the correct brand name?

If merchants forget to tag an authentic branded item, the corresponding product may not be featured in the “Brands” or “Outlet” tab on the Wish app or wish.com; as a result, the product may not receive the increased exposure and potential boost in impressions and/or sales.

In addition, the listing may be removed if it is suspected to be a counterfeit product.

It is therefore crucial and required to promptly tag all authentic branded items with the correct brand names from the Brand Directory. Once again, correctly and promptly tagging each branded product can help merchants better facilitate the marketing of their branded items, leading to more potential impressions and sales on Wish.

2. Can I tag a product with a related brand? For example, can I tag an iPhone case with the brand name “Apple”?

No. Merchants should not tag a product with a related brand name. The brand tag needs to be the exact brand of the actual product. In the case of the iPhone case, unless the product itself is manufactured by Apple, merchants should NOT tag the product with “Apple” as the brand name.

3. Any changes to the existing Brand Authorizations process? 

No. The existing process of adding Brand Authorizations remains unchanged and optional. However, brand tagging for authentic branded items is required.

4. Can I suggest a new brand name to be added to the Brand Directory?

You can learn how to suggest new brands to be added to the Brand Directory in this FAQ here.

文章内容来源:wish商户官方网站