亚马逊商品推广的广告展示位置
商品推广会在亚马逊的多个位置显示广告，以便让买家能更轻松地找到您的商品。广告可能显示在台式机浏览器、平板电脑浏览器和移动浏览器中，也可能显示在应用的不同位置。
此外，亚马逊还会不断测试新的广告展示位置和设计，力图为买家打造最佳的购物体验。
新的广告展示位置推出后，您会发现您的广告活动的展现量、点击量及您的商品销量均会提高。您可以在“广告活动管理”和“广告报告”中查看结果。亚马逊会不断分析新广告展示位置的效果。
您无需对自己的广告活动进行任何更改，便可使用这些新的广告展示位置。但是，您可能需要评估广告活动预算，因为新的广告展示位置可能会提高您的广告展现和点击量，从而增加您需要支付的费用。
广告展示位置示例
以下是广告展示位置的示例：
搜索结果页面的顶部
广告可能显示在搜索结果的第一行。
搜索结果页面的中间
广告可能显示在搜索结果的中间位置。
搜索结果页面的底部
广告可能显示在搜索结果的底部。
台式机浏览
对于特定分类的浏览页面，广告可能显示在浏览结果页面的最后一行。
详情页面
在详情页面，广告可能显示在商品信息之后。
平板电脑浏览器
广告可能显示在搜索结果的最后几行。
移动浏览器
广告可能显示在搜索结果的最后几行。
移动应用
广告可能显示在搜索结果的顶部以及搜索结果的最后几行。
亚马逊官网原文详情：
Ad placements for Sponsored Products
Sponsored Products displays ads in a variety of places across Amazon to make it easier for shoppers to find your products. Ads may appear in desktop, tablet, and mobile browser and app placements.
Additionally, Amazon continually tests new ad placements and designs to deliver the best shopping experience possible.
When there are new ad placements, you may see an increase in impressions, clicks, and sales for your campaigns. You can review your results in Campaign Manager and in your advertising reports. Amazon continually analyzes the performance of new ad placements.
You do not need to make any changes to your campaigns to take advantage of these new ad placements. However, you might want to evaluate your campaign budgets, as the new placements may lead to increased impressions and clicks for your ads, which can result in increased spend.
Ad Placement Examples
Here are examples of ad placements:
Top of Search
Ads can appear in the top row of search results.
Middle of search
Ads can appear in the middle of search results.
Bottom of search
Ads can appear in the bottom of search results.
Desktop browse
Ads can appear in the last row of the browse results page for category-specific browse pages.
Detail pages
Ads can appear after product information on detail pages.
Tablet browser
Ads can appear in the last rows of search results.
Mobile browser
Ads can appear in the last rows of search results.
Mobile app
Ads can appear in the top of search results and in the last rows of search results.
文章来源：亚马逊官方网站
