广告组合

广告组合是一组广告活动,您可以按相应方式进行组织以便满足推广需求。按品牌、商品分类或季节创建广告组合,以提供结构和管理广告活动。

您可以在“广告活动管理”中跟踪广告组合业绩,按广告组合创建广告活动报告,并在账单报表中查看按广告组合分配的支出。

您的广告账户中的广告组合不会相互竞争,这可以帮助确保持续向客户展示效果最佳的广告活动。

广告组合可以通过多种方式简化您的日常广告活动管理:

  • 多品牌管理 – 根据您的营销需求,按品牌、业务线或季节对广告活动进行分组。

  • 预算上限 — 定义日期范围或定期月度预算上限,并确保您的广告活动支出不会超过您的营销需求。

  • 跟踪业绩 – 查看广告组合业绩,并按广告组合创建广告活动报告。

  • 简化账单 – 简化账单明细,按每个计费周期内的广告组合总支出进行细分。


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Portfolios

Portfolios are a group of campaigns that you can organize to meet your advertising needs. Create portfolios by brand, product category, or by season to provide structure and manage your advertising activity.

You can track portfolio performance in the campaign manager, create reports for campaigns by portfolio, and see spend allocated by portfolio in your billing statements.

Portfolios within your advertising account do not compete against each other to help ensure that best performing campaigns continue to show to the customer.

Portfolios can simplify your day-to-day campaign management in multiple ways:

  • Multi brand management – Group your campaigns by brand, business line or season to reflect your marketing needs.

  • Budget caps – Define a date range or recurring monthly budget cap and ensure your campaign spends don’t exceed your desired marketing needs.

  • Track Performance – Review portfolio performance and create reports for campaigns by portfolio.

  • Streamlined billing – Simplified billing details broken down by aggregated portfolio spend in each billing cycle.

 文章来源:亚马逊官方网站