帖子 (beta)

帖子是为亚马逊买家提供的免费浏览和发现体验,帮助您增加品牌和商品的曝光度。通过帖子,您可以在亚马逊购物应用的上传数据中,以及直接链接到商品详情页面的移动网络上展示精选图片。

帖子具有资料横幅、自定义图片、商品图标、标题文本和分类标签。帖子显示在垂直滚动的上传数据中,亚马逊买家可在其中浏览更多相关商品的帖子或转向各种商品分类。买家可点击图片底部的“显示商品”按钮,了解更多信息,并访问商品详情页面。可通过商品详情页面访问此上传数据。在商品详情页面上,帖子显示在客户问题上方水平滚动轮播的非首屏,以及页面底部的垂直上传数据中。

要参与帖子,您必须是供应商或者亚马逊品牌注册的注册卖家,并拥有美国品牌旗舰店。

要开始使用,请访问 posts.amazon.com。

创建帖子

帖子具有资料横幅、自定义图片、商品图标、标题文本和分类标签。帖子显示在垂直滚动的上传数据中,亚马逊买家可在其中浏览更多相关商品的帖子或转向各种商品分类。

要创建帖子,您必须满足特定的资格要求。此外,当您创建帖子时,必须满足特定要求才能获得批准。有关详细信息,请参阅帖子资格要求。

在开始使用帖子之前,首次使用的用户需要创建个人资料。

【要创建个人资料,请执行以下操作:】

  1. 转到 帖子发布者,使用您的凭据登录。

  2. 单击要将帖子个人资料链接到的品牌旗舰店的【创建个人资料】。

  3. 为您的个人资料输入相应的信息。

    1. 个人资料名称: 个人资料名称面向买家,并根据品牌名称填写。您可以选择编辑它。

    2. 个人资料徽标: 选择一个 640x640 像素或更大的图像,小于 100MB,RBG 颜色格式。

  4. 选择“条款和条件”的复选框,然后提交您的个人资料进行审核。您可以在构建个人资料期间继续创建帖子。

【要创建帖子,请执行以下操作:】

  1. 在帖子发布者中,单击“创建帖子”。

  2. 上传图片: 选择一个 640x640 像素或更大的图像,小于 100MB。

  3. 为您的帖子写一个标题。

  4. 添加与您的帖子相关的 ASIN。如果 ASIN 缺货或商品详情页面上没有图片,则不会显示您的帖子。

  5. 提交帖子进行审核。提交之前,请查看所有信息以确保正确无误。

您的帖子通过我们的审核流程后,才能上线。通过单击帖子控制面板中的【查看详情】按钮,您可以查看状态。审查流程通常在 4 小时内完成。


 亚马逊官网原文详情:

Posts (beta)

Posts is a free browse and discovery experience for shoppers on Amazon that helps you increase discoverability for your brand and products. Posts enable you to showcase curated images in feeds on the Amazon shopping app and on mobile web that link directly to product detail pages.

Posts feature a profile banner, a custom image, a product icon, caption text, and category tags. Posts are displayed in vertically-scrolling feeds where Amazon shoppers can browse more Posts for related products or pivot to various product categories. Shoppers can tap the “Show product” button at the bottom of the image to learn more and visit the product detail page. This feed can be accessed via product detail pages. On detail pages, Posts are displayed below the fold in a horizontally-scrolling carousel above customer questions, and in a vertical feed at the bottom of the page.

To participate in Posts, you must be a vendor or a seller enrolled in Amazon Brand Registry and have a US Store.

To get started, visit posts.amazon.com.

Create a Post

Posts feature a profile banner, a custom image, a product icon, caption text, and category tags. Posts are displayed in vertically-scrolling feeds where Amazon shoppers can browse more Posts for related products or pivot to various product categories.

To create a Post, you must meet certain eligibility requirements. Additionally, when you create a Post, it must meet certain requirements before it gets approved. For more information, see Posts eligibility requirements.

Before starting with Posts, first-time users will need to create a profile.

To create a profile:

  1. Go to Posts Publisher and sign-in using your credentials.

  2. Click Create profile for the Store that you’d like to link Posts profile to.

  3. Enter the appropriate information for your profile.

    1. Profile name: The profile name is shopper-facing and filled in based on the brand name. You have an option to edit it.

    2. Profile logo: Choose a 640x640 pixel or larger image under 100MB in RBG color format.

  4. Select the checkbox for the Terms and Conditions and submit your profile for review. You can proceed with creating a Post while the profile is under construction.

To create a Post:

  1. In Posts Publisher, click Create Post.

  2. Upload an image: Choose a 640x640 pixel or larger image under 100MB.

  3. Write a caption for your Post.

  4. Add the ASIN related to your Post. If the ASIN is out of stock or there is no image on the product detail page, your Post will not be shown.

  5. Submit Post for review. Before submitting, review all of the information to ensure it’s correct.

Your Post will go through our review process before it goes live. You can view the status, by clicking on View Details button in the Posts Dashboard. The review process is usually completed within 4 hours.

 文章来源:亚马逊官方网站