直播数据,评估效果(新版)

①Performance  Overview整体表现一览

Viewers:UV独立访客 (Unique Viewers)

Product Visitors:产品点击UV (Viewers who click on items in livestream)

Buyers:直播间买家数 (Viewers who make a purchase after watching livestream)

Product Guided Rate产品点击率= Product Visitors / Viewers

Conversion Rate转化率= Buyers / Product Visitors

②Key Metrics 关键指标一览

Post-Live:直播后7天内表现(即本次直播时段内的访客是否在7天内对直播间产品有进一步的购买等动作Check if viewers of this live streaming session (session start time ~ session end time)have further purchase of the products listed in the following 7days)

③ 点击?可以查看每个字段详细含义

④In-Live (During Live): 直播时间段内表现

Viewers:直播UV Views:直播PV

Avg watch time:平均停留时长(分:秒)

Viewers engaged:产生了互动的UV(互动指评论、点赞、分享、关注店铺)

Comments:评论数

Likes:点赞数

New followers:新增粉丝数

Revenue:直播间产品在直播时段内产生的销售总额Orders:直播间产品订单数

Unit sold:直播间产品销售个数Buyers:买家数

Product visitors:产品点击UV

Product views:产品点击PV Add to cart visitors:加购UV Add to cart units:加购总数

⑤选择④中任意两个指标的趋势图

⑥本场直播产品中表现最好的降序排列

⑦Post-Live:直播后7天内表现(即查看本次直播访客是否在7天内对直播间产品有进一步购买等动

Revenue:销售额

Orders:订单数 Unit sold:销售个数Buyers:买家数

⑧选择⑦中任意两个指标的趋势图

 

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