产品分析

产品分析可提供有关过去 90 天内产品业绩的洞察。这可以帮助您了解哪些客户购买了特定产品、这些客户如何来到您的商店,以及该产品在一段时期内的销售情况。

备注:产品分析目前不适用于 Shopify 移动应用。

查看产品分析

您可以从产品的详细信息页面查看产品分析。

  1. 在 Shopify 后台中,转到产品

  2. 点击要查看的产品的名称。

  3. 在产品详细信息页面的洞察下,点击查看详细信息

对于每种产品,产品分析显示:

分区定义
净销售额产品单价乘以售出的总单位,再减去折扣和退货金额;与前 90 天的净销售额进行对比
销售额明细所有影响净销售额的金额明细;净销售额通过从总销售额中减去折扣和退货金额得出
渠道净销售额为此产品带来最多净销售额的销售渠道。
按流量来源排序的净销量将客户引入您的在线商店并带来最多销量的流量来源;当退货的数量大于售出的数量时,可能会出现负值。
客户相较于过去至少购买过一次产品的客户,从您的商店第一次购买产品的客户的数量。

Shopify商户官网原文详情:

Product analytics

Product analytics provides insight into the performance of your products for the last 90 days. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.

View Product analytics

You can view Product analytics from a product's details page.

  1. From your Shopify admin, go to Products.

  2. Click the name of the product that you want to view.

  3. On the product details page under Insights, click View details.

For each product, Product analytics shows:

SectionDefinition
Net salesProduct unit price multiplied by the total units sold, minus discounts and returns; comparison is to net sales from the previous 90 day period.
Sales breakdownA breakdown of all values that factor into net sales; net sales is found by subtracting discounts and returns from gross sales.
Net sales by channelSales channels that generated the most net sales of this product.
Net units sold by traffic sourceTraffic sources that brought customers to your online store resulting in the most units sold; negative values can appear when more items were returned than sold.
CustomersNumber of customers that purchased from your store for the first time compared to those that have made at least one past purchase.


文章内容来源:Shopify商户官方网站