产品分析可提供有关过去 90 天内产品业绩的洞察。这可以帮助您了解哪些客户购买了特定产品、这些客户如何来到您的商店，以及该产品在一段时期内的销售情况。
备注：产品分析目前不适用于 Shopify 移动应用。
在 Shopify 后台中，转到产品。
|净销售额||产品单价乘以售出的总单位，再减去折扣和退货金额；与前 90 天的净销售额进行对比|
Product analytics provides insight into the performance of your products for the last 90 days. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.
View Product analytics
You can view Product analytics from a product's details page.
From your Shopify admin, go to Products.
Click the name of the product that you want to view.
On the product details page under Insights, click View details.
For each product, Product analytics shows:
Section Definition Net sales Product unit price multiplied by the total units sold, minus discounts and returns; comparison is to net sales from the previous 90 day period. Sales breakdown A breakdown of all values that factor into net sales; net sales is found by subtracting discounts and returns from gross sales. Net sales by channel Sales channels that generated the most net sales of this product. Net units sold by traffic source Traffic sources that brought customers to your online store resulting in the most units sold; negative values can appear when more items were returned than sold. Customers Number of customers that purchased from your store for the first time compared to those that have made at least one past purchase.