视频内容政策

本视频内容政策涵盖上传至亚马逊的视频规则,适用于您作为视频创建者提交的所有内容。我们非常严肃地对待自身社区的完整性,任何试图操纵此政策的行为均被严格禁止。如果您违反本内容政策,我们可能会限制您上传和管理视频的权限,或者可能会暂停或完全终止您的账户,但无论是上述哪种情况,我们都没有义务向您补偿可能产生的任何成本或费用。请注意,本内容政策可能会不时进行修改,因此建议您再次查看更新内容。

资格

  • 您必须拥有有效的亚马逊卖家账户,才能在卖家平台中上传和管理视频。

  • 如果您的销售权限被撤销(根据亚马逊销售政策指南或其他规定),您将没有资格管理和上传视频,并且您之前上传的视频可能会从网站上移除。

  • 如果我们因您违反本内容政策而暂停或撤销您的视频权限,在收到我们的进一步通知之前,您将没有资格上传视频,并且您的原有视频将被移除。

  • 您的视频必须全部采用英文形式。

  • 所有权限暂停都适用于账户持有人。任何试图通过创建其他账户或身份来规避暂停权限的行为,都将导致上述账户被永久禁用。

声明

  • 必须支持所有明示和暗示的声明。

  • 您可以提供自己的个人观点,但需要明确注明。任何可以合理解释为事实陈述的声明均必须准确且可证实。

  • 与商品特征(如安全特性、绩效、技术规格、尺寸、重量等)相关的声明必须准确。

  • 提及或描述的任何奖项(例如“2017 年最佳商品”)均必须得到商品详情页面上详细信息的支持。

  • 您必须是自己视频中推广的所有商品 ASIN 的品牌所有者。

竞争对手比较

  • 提及竞争对手品牌名称的比较必须严格真实、客观。例如,“商品 X 拥有令人难以置信的 8 GB RAM,比商品 Y 多出 2 GB”,这是可以接受的比较。

  • 竞争对手比较不得具有诋毁或贬低性质。例如,“商品 X 使用简单且看起来很出色,远远优于商品 Y,后者是垃圾商品”,这是不可接受的比较。

  • 您不能提及卖家授权,例如“商品仅由获得授权的卖家销售”。 您不能将自己的公司列为卖家或分销商,也不能提供任何公司联系信息。

商品价格和促销

视频不得包含商品价格、促销信息、折扣声明(包括“便宜”、“实惠”、“促销”等字样)或具有时效性的信息。

商品保证和保修

您只能参考制造商提供的商品保修和保证,不得创建、修改或提供修改这些保修和保证。例如,请勿声称: “如果您从我们这里购买商品,我们会将您的保修延长一年”或“请勿联系制造商进行保修工作,请联系我们 !”

买家评论

  • 如果您提及买家评论,则必须包含可以证实的准确商品信息。例如,“这是我最喜欢的面霜,它可以让皱褶完全消失”这一声明暗示商品在客观上让皱纹“完全消失”。 这不是任何商品都可以证实的声明。因此,您不应使用此买家评论。

  • 您可以要求商品查看者对您的商品留下评论,但不能直接要求他们给出正面评论。例如,您可以表示 : “请留下评论并告诉我们您的想法。” 您不能表示:“如果您喜欢我们的商品,请给我们留下五星的买家评论”。

  • 如果您使用的买家评论是 Amazon Vine 买家评论,则必须在视频中口头提及这一点。

  • 您使用的所有买家评论均不得超过 1 年。

  • 如果买家评论按名称将商品与竞争商品进行比较,则必须满足上述竞争对手比较部分中的要求。

  • 请勿以任何可能改变其含义的方式截断或修改买家评论。

受限商品和声明

酒类相关商品:

  • 严禁销售酒类制造商或分销商发布的所有商品。

  • 允许销售其他制造商或分销商发布的酒类相关商品,例如:开瓶器、啤酒贩卖机、玻璃器皿等。但是,以下规则适用:

    • 不得鼓励、展示或引用建议不负责任饮酒的行为。例如,不允许以灌醉的方式抓住葡萄酒瓶并灌入某人嘴中(即使明显应以酒杯饮酒)。

    • 请勿鼓励过度饮酒。例如,您不能表示:“买到这款鸡尾酒混合器,您每天都可以拥有新鲜的玛格丽塔酒”、“调制鸡尾酒不需要寻找任何借口”或“早上第一件事就是喝啤酒”。

    • 您不能贬低酒精饮料的节酒量。例如,您不能表示:“这比制作柠檬水更有趣”或“优质烈酒杯是派对必需品。”

健康、美容化妆和减肥:

  • 除非这些信息准确无误,否则请勿提出健康声明、医疗声明或提及医疗状况(例如“这对治疗痤疮十分有效”)。

  • 请勿提供医疗建议。

  • 请勿声明保健商品与处方或非处方商品一样优异,或优于处方商品。

  • 在买家未同时遵循平衡饮食和进行锻炼的情况下,请勿声明或暗示商品可能会导致买家减肥。

  • 请勿声明商品可以保证减肥效果。

  • 请勿提及一周超过两磅的减肥率,因为这可能对客户并不安全。

您不应在视频中包含以下其他不可接受的商品分类:

  • 受限商品政策禁止的商品分类。

  • 亚马逊创意验收政策的“不可接受商品及服务”部分下禁止的商品分类。

行为和内容

您分享的任何内容均不应:

  • 包含裸体、性暗示内容或具有挑逗性的图片(如公然采取性姿势或淫秽姿势的模特),或者描述色情或性行为。

  • 包含任何引导买家离开商品详情页面的网络链接、URL 或行动呼吁。

  • 具有欺骗性、虚假性或误导性,或模仿个人或品牌。

  • 暗示未经授权的代言或以任何方式提及特定名人,除非您的品牌已得到此类名人的官方代言。

  • 将商品查看者从亚马逊转移至其他位置。例如,您不能引导商品查看者访问外部网站。

  • 侵犯他人的知识产权或其他权利。例如,除非您已获得所有相关第三方的许可,否则不得在您的视频中播放音乐,也不得包含图片、艺术品或其他音像作品。如果您未获得品牌所有者的许可,还应避免穿戴带有醒目品牌标识的服装、珠宝首饰或配饰。

  • 公开个人或私人信息,或要求商品查看者这样做。

  • 进行情感剥削、引发争议、使人震惊,或可能导致商品查看者悲痛。

  • 对社会冷漠。例如,请勿使用歧视性、性别歧视或种族歧视的词语。不得参与有关政治或其他敏感主题(如丑闻、生育权、枪械等)的分歧性讨论。

  • 包含污秽、粗俗或淫秽的语言或引用污秽的内容。

  • 淫秽、污秽、诽谤、中伤、辱骂、骚扰、侵犯他人隐私或进行其他非法行为。

  • 危害您或他人的安全。

  • 威胁、鼓励、宣传或描述暴力或形象图片。

  • 鼓励反社会或危害公众安全的行为。例如,请勿鼓励在室内进行滑板运动或在公共交通工具上吸烟。

  • 干扰或试图干扰页面上的导航。

  • 请在配送详情中包含任何信息。

  • 您只能上传有关在 Amazon.com 上销售的商品的视频。

儿童

  • 您在社区中分享的内容不得面向儿童。可以针对儿童商品上传视频,但视频内容不得面向儿童。

  • 如果视频中显示有儿童,儿童的外观必须与正在讨论的商品直接相关,并且您必须获得该儿童父母和/或监护人的书面同意。

  • 严禁任何包含未成年人的裸体或性暗示内容,包括未成年人模特泳衣和儿童内衣。

违规行为

亚马逊将保护买家体验,这样做将反映本内容政策的实质精神,而不仅仅是文字内容。无论此内容政策是否明确禁止相关行为,亚马逊均保留暂停或终止您的账户、暂停或移除我们认为对商品查看者体验有负面影响的任何内容的权利。本内容政策并未详尽列出亚马逊可能限制或屏蔽的每一类内容,也没有列出亚马逊可能限制或屏蔽内容的所有依据。

其他条款和条件

除了本内容政策,您上传的视频还需遵守亚马逊的社区准则。

参与社区即表示您接受我们的使用条件和隐私政策,同意遵守适用的法律、规则、法规和指南,并且您免除亚马逊及其附属公司承担因您的内容产生的任何索赔或责任。如果您被授权代表亚马逊卖家创建视频,则您必须明确披露此类关系,且适用卖家协议的条款将适用于您对该社区的参与。

除了上述规定外,如果您是卖家,则您同意遵守亚马逊服务商业解决方案协议中规定的所有条款和条件。

在法律允许的最大范围内,您放弃所有道德权利、隐私权以及您向社区提交内容中的公开权利,且您同意根据要求向亚马逊提供任何必要的第三方许可、放行和豁免。

如果本内容政策产生冲突或以其他方式与此处提及的任何其他政策、状况或准则相冲突,则以本内容政策为准。


 亚马逊官网原文详情:

Video Content Policy

This Video Content Policy covers the rules for videos uploaded to Amazon and applies to all content you submit as a video creator. We take the integrity of our community very seriously, and any attempt to manipulate this policy is strictly prohibited. If you violate this Content Policy, we may restrict your ability to upload and manage videos, or we may suspend or terminate your account entirely, in each case without any obligation to reimburse you for any costs or expenses you may have incurred. Please note that this Content Policy may be modified from time to time, so you’re encouraged to check back for updates.

Eligibility

  • You must have an active Amazon Seller account to upload and manage videos in Seller Central.

  • If your selling privileges are revoked (pursuant to the Amazon Selling policy guidelines, or otherwise), you will not be eligible to manage and upload videos, and your previously uploaded videos may be removed from the site.

  • If we suspend or revoke your video privileges due to a violation of this Content Policy, you will not be eligible to upload videos until further notice from us, and your videos will be removed.

  • Your video must be entirely in English.

  • All suspensions apply to the account holder. Any attempts to circumvent suspensions by creating additional accounts or identities will result in the permanent disabling of said accounts.

Claims

  • All claims, both express and implied, must be supported.

  • You may provide your personal opinion, provided it is clearly noted as such. Any claim that could reasonably be interpreted as a factual statement must be accurate and substantiated.

  • Claims that relate to product characteristics such as safety features, performance, technical specifications, dimensions, weight, etc., must be accurate.

  • Any awards that are mentioned or depicted (for example, “Product of the Year 2017”) must be supported by the details found on the product’s detail page.

  • You must be the brand owner of all product ASINs being promoted in your videos.

Competitor comparisons

  • Comparisons that mention the name of a competitor brand must be strictly factual and objective. For example, “Product X has an incredible 8GB of RAM, which is 2GB more than Product Y,” is acceptable.

  • Competitor comparisons must not be defamatory or derogatory. For example, “Product X is easy to use and looks great, much better than Product Y, which is a piece of junk” is not acceptable.

  • You cannot mention seller authorization, for example, “Product only sold by authorized sellers.” You cannot reference your company as seller or distributor, nor can you provide any company contact information.

Prices and promotions

Videos must not contain prices, promotion information, discount claims (including words such as “cheap,” “affordable,” “on sale,” etc.), or time-sensitive information.

Product guarantees and warranties

You may only reference manufacturer-provided product warranties and guarantees and may not create, modify, or offer to modify them. For example, do not say: “If you purchase from us, we will extend your warranty by one year,” or, “Don’t contact the manufacturer for warranty work, contact us!”

Customer reviews

  • If you mention customer reviews, you must include accurate product information that can be substantiated. For example, the claim, “This is my favorite face cream for making wrinkles completely disappear,” implies that the product objectively makes wrinkles “completely disappear.” This is not a claim that any product could substantiate. Therefore, you should not use this customer review.

  • You may ask viewers to leave reviews for your products, but you may not directly ask for positive reviews. For example, you can say, “Please leave a review and tell us what you think.” You cannot say, “If you liked our product, please leave us a five-star customer review”.

  • If you use a customer review that is an Amazon Vine customer review, you must mention this verbally in the video.

  • Any customer review you use must be less than one year old.

  • If a customer review compares a product to a competing product by name, it must meet the requirements under Competitor Comparisons section above.

  • Do not truncate or modify the customer review in any way that could change its meaning.

Restricted products and claims

Alcohol related products:

  • All products by alcohol manufacturers or distributors are strictly prohibited.

  • Alcohol-related products by other manufacturers or distributors are permitted, for example: wine bottle openers, beer dispensers, glassware, etc. However, the following rules apply:

    • Do not encourage, feature or refer to behaviors that suggest irresponsible drinking. For example, grabbing a wine bottle in a mock drunk manner and holding it to one’s mouth (even if obviously in jest) is not permitted.

    • Do not encourage excessive consumption. For example you cannot say, “Get this cocktail mixer and you could have fresh margaritas every night,” “You never need an excuse to make cocktails,” or, “Have a beer first thing in the morning.”

    • You cannot disparage abstinence from alcoholic beverages. For example you cannot say, “This is more fun than making lemonade,” or, “Quality shot glasses are a must have for parties.”

Health, beauty, and weight loss:

  • Do not make health claims, medical claims, or refer to medical conditions (for example, “This would be great for acne”) unless they are accurate.

  • Do not provide medical advice.

  • Do not claim that health products are as good as or better than prescription or over-the-counter products.

  • Do not claim or imply that a product can cause customers to lose weight without also following a balanced diet and doing exercise.

  • Do not claim that a product can guarantee weight loss results.

  • Do not refer to a rate of weight loss of greater than two pounds a week, as this could be unsafe.

You should not include the following other unacceptable product categories in your videos:

  • Product categories that are prohibited under our Restricted Products policy.

  • Product categories prohibited under the “Unacceptable Products & Services” section of Amazon’s Creative Acceptance Policy.

Conduct and content

Any content you share should not:

  • Contain nudity, sexually suggestive content or provocative imagery (such as models in blatantly sexual or prurient poses), or depict pornography or sexual acts.

  • Include any web links, URLs, or calls to action that direct the customer away from the product detail page.

  • Be deceptive, false, or misleading, or impersonate a person or brand.

  • Imply unauthorized endorsements or refer to specific celebrities in any manner, unless your brand has received an official endorsement from such celebrity.

  • Divert viewers away from Amazon. For example, you cannot direct viewers to visit an external website.

  • Infringe on another's intellectual property or other rights. For example, unless you have obtained permission from all relevant third parties, do not play music or include images, artwork, or other audiovisual works in your videos. You should also avoid wearing clothes, jewelry, or accessories with prominently visible branding if you don’t have permission from the brand owner.

  • Disclose personal or private information, or require viewers to do so.

  • Be emotionally exploitative, controversial, shocking, or likely to cause viewers distress.

  • Be socially insensitive. For example, do not use phrases that are discriminatory, sexist, or racist. Do not engage in divisive discussions concerning politics or other sensitive topics such as scandals, reproductive rights, firearms, etc.

  • Contain foul, vulgar, or obscene language or scatological references.

  • Be obscene, foul, vulgar, defamatory, libelous, abusive, harassing, invasive of another's privacy or otherwise illegal.

  • Endanger your safety or the safety of others.

  • Threaten, encourage, promote, or depict violence or graphic imagery.

  • Encourage antisocial or nuisance behaviors. For example, do not encourage skateboarding indoors or smoking on public transportation.

  • Interfere with, or attempt to interfere with, navigation on the page.

  • Include any information on shipping details.

  • You may only upload videos about products that are available for sale on Amazon.com.

Children

  • Content you share in the community must not be directed at children. Children’s products are eligible for uploaded videos, but content must not be directed toward children.

  • If a child is shown in a video, the child’s appearance must be directly related to products being discussed, and you must have the written consent of the child’s parents and/or guardians.

  • Any nudity or sexually suggestive content containing minors, including minors modeling swimwear and children’s undergarments, is strictly prohibited.

Violations

Amazon will protect the customer experience, and in doing so will reflect the spirit, not merely the letter, of this Content Policy. Amazon reserves the right to suspend or terminate your account, or pause or remove any content that we deem to be negatively affecting the viewer experience, whether or not the behavior has been explicitly prohibited by this Content Policy. This Content Policy does not comprehensively list every type of content that Amazon could restrict or block, nor every basis on which Amazon may restrict or block content.

Other terms and conditions

In addition to this Content Policy, your uploaded videos are subject to Amazon's Community Guidelines.

By participating in the community, you accept our Conditions of Use and Privacy Policy, agree to abide by applicable laws, rules, regulations and guidance, and you release Amazon and its affiliates from any claim or liability arising from your content. If you are authorized to create a video on behalf of an Amazon seller, you must clearly disclose such relationship, and the terms of the applicable seller agreement will apply to your participation in the community.

In addition to and without limitation of the foregoing, if you are a seller, you agree to comply with all terms and conditions set forth in the Amazon Services Business Solutions Agreement.

To the maximum extent permitted by law, you waive all moral rights, rights of privacy, and rights of publicity in the content you submit to the community, and you agree to provide Amazon with any necessary third-party permissions, clearances, and releases upon request.

If this Content Policy conflicts or is otherwise inconsistent with any other policy, conditions or guidelines referenced herein, this Content Policy will govern.

 文章来源:亚马逊官方网站