亚马逊官方发布:2020 年Amazon销售佣金总览
亚马逊销售佣金
我们提供工具和计划,帮助您通过亚马逊商城访问全球更多买家。我们还通过其他优势简化您的业务,例如处理信用卡、监控交易风险和提供客户支持。我们的销售佣金涵盖了与这些计划相关的部分成本,同时反映了更广泛的行业趋势。为了帮助最大限度地降低您的前期成本,我们仅在您进行销售时收取销售佣金。我们的销售佣金基于总销售价格,其中包括商品价格以及任何运费或礼品包装费。
销售佣金变更
我们每年都会评估我们的销售佣金,以确保它们反映不断变化的行业动态和成本,以及我们从像您这样的卖家那里收到的反馈。我们投资于工具和计划,以增加接触更多买家的机会,并帮助您在亚马逊上发展业务。更改的完整列表如下:
鞋子、手提包和太阳镜
自 2020 年 2 月 18 日起,对于总销售价格高于 75.00 美元的鞋靴、手提包和太阳镜商品,我们将从 18% 降至 15%。
户外家具
从 2020 年 2 月 18 日开始,我们将将户外家具商品合并到 “家具” 类别,这将使总销售价格中超过 200.00 美元的任何部分的销售佣金百分比从 15% 降至 10%。
个人护理器具
从 2020 年 2 月 18 日起,我们将将个人护理器具合并为 “个护健康” 类别,这将使总销售价格不超过 10.00 美元的商品的个人护理器具的销售佣金百分比从 15% 降至 8%。该分类的总销售价格高于 10.00 美元的商品将保持 15%。
运动服
自 2020 年 2 月 18 日起,所有运动服装将按 17% 的 “服装和配饰” 分类销售佣金百分比收取。
戒指配件
从 2020 年 2 月 18 日起,我们将把戒指配件整合到亚马逊设备配件分类中,其销售佣金百分比为 45%。
亚马逊业务
从 2020 年 2 月 18 日起,我们将停止针对亚马逊企业采用的分级费用结构,并且无论价格如何,每个分类都应用一个销售佣金率。超过 1,000.00 美元的商品将按照当前适用于每个分类中不超过 1,000.00 美元的商品的相同销售佣金费率收取。查看当前的 “我要 开店” 商城费用价目表。
亚马逊官网原文详情:
Amazon referral fees
Understand upcoming fee changes and discounts
Amazon referral fees
We provide tools and programs to help you access more customers worldwide through Amazon’s marketplace. We also simplify your business with additional benefits, such as processing credit cards, monitoring transaction risk, and providing customer support. Our referral fees cover some of the costs associated with these programs while reflecting broader industry trends. To help minimize your up-front costs, we charge referral fees only when you make a sale. Our referral fees are based on the total sales price, which includes the item price and any shipping or gift wrap charges.
Referral fee changes
Each year, we assess our referral fees to ensure they reflect changing industry dynamics and costs, as well as the feedback we receive from sellers like yourself. We invest in tools and programs to increase access to more customers, and to help you grow your business on Amazon. The full list of changes is below:
Shoes, Handbags & Sunglasses
Starting February 18, 2020, we will reduce the referral fee percentage from 18% to 15% for Shoes, Handbags & Sunglasses products with a total sales price above $75.00.
Outdoor furniture
Starting February 18, 2020, we will consolidate outdoor furniture products into the Furniture category, which will reduce the referral fee percentage from 15% to 10% on any portion of the total sales price above $200.00.
Personal care appliances
Starting February 18, 2020, we will consolidate personal care appliances into the Health & Personal Care category, which will lower the referral fee percentage for personal care appliances from 15% to 8% for items with a total sales price of $10.00 or less. Items with a total sales price above $10.00 for that category will remain 15%.
Activewear
Starting on February 18, 2020, all activewear clothing will be charged the Clothing & Accessories category referral fee percentage of 17%.
Ring accessories
Starting February 18, 2020, we will consolidate Ring accessories into the Amazon Device Accessories category, which has a referral fee percentage of 45%.
Amazon Business
Starting February 18, 2020, we will discontinue the tiered fee structure for Amazon Business and apply one referral fee rate per category regardless of price. Products above $1,000.00 will be charged the same referral fee rate that currently applies to products $1,000.00 or less in each category. See the current Selling on Amazon Business fee schedule.
文章来源:亚马逊官方网站