建立国际商品信息

使用建立国际商品信息工具可在一个或多个目标商城中创建和更新来自单个来源商城的商品。由于只需要管理一个商城中的商品,您可以节省宝贵的时间和精力。此工具将根据您指定的设置以及货币汇率,将来源商城中符合要求的商品和价格更新到目标商城中。

您可以在有多个商城的一个区域内(例如欧洲和北美)使用“建立国际商品信息”工具,也可以跨区域(当您使用关联账户关联所有商城后)使用。


“建立国际商品信息”工具会自动执行以下任务:

1.将某来源商城中的商品创建到一个目标商城,前提是这两个商城中具有相同的 ASIN。

2.根据您在来源商城中设置的商品价格和您的价格规则,同步目标商城中的商品价格。

3.根据目标商城货币的汇率波动定期调整价格。价格可能会每日更新一次,也可能会每周更新一次。这些更新不会显示低于 1% 的变化。

4.当您更改来源商城中符合要求的 ASIN 时,在目标商城中添加或删除相应的商品。

5.在其中商品提供亚马逊物流欧洲整合服务的欧洲商城之间同步库存。

6.尝试在目标商城中翻译和创建商品详情页面。


建立国际商品信息”工具不执行以下任务:

1.保证创建新的商品详情页面。

2.同步具有状况说明的二手商品信息。

3.在以下情况下同步库存:

——亚马逊物流商品在北美商城(例如美国和加拿大)之间建立关联

——亚马逊物流商品和卖家自配送商品在不同区域(例如北美和日本)的商城之间建立关联

4.当商品在来源商城中不可售时,在目标商城中移除这些商品。

5.检查您的商品是否遵守了各个商城的适用法律和法规。

注意: 要查看亚马逊是否已开始翻译商品详情页面,只需访问建立国际商品信息控制面板。有关更多信息,请参阅全球商品管理器。

创建和更新上架商品

1 验证您是否符合以下卖家要求:

注意: 要判断您是否拥有联合账户或关联账户,只需点击卖家账户顶部的商城切换器,查看是否会显示其他商城。

2 拥有专业卖家账户

3 拥有欧洲联合账户(如果在欧洲使用“建立国际商品信息”)

4 拥有北美联合账户(如果在北美洲使用“建立国际商品信息”)

5 拥有跨区域关联账户(如果跨区域使用“建立国际商品信息”)

6 账户在要关联的商城内信誉良好

7 验证并确保您的上架商品符合以下要求,以便进行连接和同步:

注意: 您自行负责确保您和您的商品符合目标商城的所有适用法律要求。

8 ASIN 必须在来源商城中有在售上架商品。

9 商品必须遵守目标商城的所有适用法律,且在目标商城中不属于禁售商品。

10 卖家必须得到批准才能销售受限商品或分类。


11 转至建立国际商品信息工具并点击【开始】。

12 选择您的来源商城和目标商城。

13 选择上架商品创建规则,或者创建您自己的上架商品列表以供重复上架和价格同步。

14 定义默认价格规则。

15 检查您的设置。

16 等待亚马逊处理关联事宜。处理完毕后,您会收到一封电子邮件。

注意: 如果来源商城和目标商城不存在具有相同 ASIN 的商品详情页面,则亚马逊将尝试在目标商城中翻译并创建商品详情页面。亚马逊不能保证会创建商品详情页面。

17 请在控制面板上查看您的商品状态,并查看建立国际商品信息报告。

18 更新连接和排除商品。

19 建立第二个来源商城连接(仅限跨区域连接)。

管理商品

您可以通过建立国际商品信息中的单个控制面板追踪您在多个商城中所有商品的状态。有关更多信息,请参阅全球商品管理器。


亚马逊官网原文详情:  

Build International Listings

The Build International Listings tool helps you create and update offers from a single source marketplace to one or more target marketplaces. You save time and effort by managing offers in one marketplace. From that source marketplace, the tool will update eligible offers and prices in the target marketplaces based on settings that you specify and currency exchange rates.

Build International Listings works within a region where there are multiple marketplaces, such as Europe or North America, and across regions when you have connected them by linking accounts.


Build International Listings performs the following automated tasks:

  • Creates offers from a source marketplace to a target marketplace where the same ASINs already exist in both marketplaces.

  • Synchronizes the offer prices in target marketplaces based on the price you set in the source marketplace and your price rules.

  • Adjusts prices periodically to reflect currency conversion fluctuations in the target marketplaces' currencies. The frequency of these updates may vary from daily to weekly. These updates will not show changes of less than 1%.

  • Adds or deletes offers in the target marketplaces when you make changes to eligible ASINs in the source marketplace.

  • Synchronizes inventory across European marketplaces where the offers result in a Pan-European FBA offer.

  • Attempts to translate and create product detail pages in a target marketplace.

Build International Listings does not:

  • Guarantee the creation of new product detail pages.

  • Synchronize offers for used products when there is a condition note.

  • Synchronize inventory in the following cases:

  • ——FBA offers of connections between North American marketplaces — for example, the United States and Canada

    ——FBA and seller-fulfilled offers of connections between marketplaces in different regions — for example, North America and Japan

  • Remove offers in the target marketplace when the offer becomes inactive in the source marketplace.

  • Check that your products comply with applicable laws and regulations across all marketplaces.


Note: The easiest way to see if Amazon is translating a product detail page is to visit the Build International Listings dashboard. For more information, see Global Offer Manager.

Create and update offers

  • Verify that you meet the seller requirements:

    Note: The easiest way to tell whether you have a Unified Account or linked accounts is to click the marketplace switcher at the top of your selling account and see whether other marketplaces appear.

  • Professional selling account

  • European Unified Account if using Build International Listings in Europe

  • North America Unified Account if using Build International Listings in North America

  • Linked accounts between regions if using Build International Listings across regions

  • Accounts in good standing in the marketplaces to be connected



  • Verify that your offers meet the following requirements so they can be connected and synchronized:

    Note: You are solely responsible for ensuring that you and your products comply with all applicable laws of the target marketplaces.

  • An ASIN must have an active offer in the source marketplace.

  • A product must comply with all applicable laws of, and not be prohibited in the target marketplace.

  • A seller must be approved for restricted products or categories.

  • Go to the Build International Listings tool and click Get started.

  • Choose your source and target marketplaces.


  • Select offer creation rules or create your own list of offers to be replicated and price-synchronized.

  • Define your default price rules.

  • Review your settings.

  • Wait for Amazon to process the connections. You will get an email when this is complete.

    Note: If a product detail page with the same ASIN does not exist in the source and target marketplaces, Amazon will attempt to translate and create the product detail page in the target marketplaces. Amazon does not guarantee the creation of a product detail page.


  • Review the status of your offers on the dashboard and check the Build International Listings report.

  • Update connections and exclude products.

  • Create a connection for a second source marketplace (cross-region connections only).


Manage offers

You can track the status of all your offers across marketplaces from a single dashboard within Build International Listings. For more information, see Global Offer Manager.


 文章来源:亚马逊官方网站