业务报告常见问题

我如何为“业务报告”功能提供反馈或功能建议？

在不要求回复的情况下，如果您有任何反馈或建议，请使用联系我们表格。使用“发送评论或反馈（无需回复）”主题下拉菜单，提交您对此功能的反馈、建议或请求，例如，其他的报告或功能。您还可以指明是否需要工作人员联系您，以深入讨论反馈或测试商品评论。

您如何定义“业务报告”中使用的指标？您如何计算销售额或流量？

您可以在我们的 术语表中查看指标和术语的定义，指标和术语按照它们名称的字母顺序排列。您还可以查看术语表中所示数据的一般注释，例如“天”或“去年的同一天”的定义。

我能下载这些数据并在 Microsoft Excel 中使用吗？我能使用其他程序或我自己的分析软件操作这些数据吗？

您可以使用任意报告页面的“下载数据”功能下载该页面的数据。此时将出现弹出窗口，窗口中有您选定的参数以及下载数据的按钮。您下载的数据为纯文本格式，每个字段由制表符分隔。

使用 Microsoft Excel 查看数据的最便捷方式是将文本文件下载到您的电脑中，然后启动 Microsoft Excel，再点击“文件”—“打开”，打开文本文件。当您打开文件后，选择“文本文件(制表符分隔)”作为文件类型，以便您导入数据。在打开文件之后，您可以根据需要使用 Microsoft Excel 分析或格式化数据。您还可以在大多数分析程序中使用相同的方法。有关具体操作步骤，请查看您的软件文件。

注意：Microsoft Excel 的部分版本不会显示“文本文件(制表符分隔)”的文本文件打开方式。但您仍可以打开文本文件。

“业务报告”中的数据什么时候更新？

每份报告的指标会定期更新，具体取决于报告本身。ByDate（按日期）报告使用最近几天的数据每小时更新一次，与“销售仪表板 (Sales Dashboard)”一样。所有其他报告都使用前一天的数据每天更新一次。例如，您可以在周四结束的时候查看周三的数据，在周日结束的时候查看上一周的数据。

注意：一周指的是从周日到下个周六。

我如何将“业务报告”中的数据与我的其他报告或数据输入数据相匹配？

您可以使用术语表查看每个字段的定义；然后，您可以将此信息与您拥有的其他数据关联。例如，要将您在某一天收到的订单与“销售额和流量时间序列”指标报告和订单报告的数据相匹配，需要先统计在同一付款处理日期内订单报告里收到的订单总数和商品总价格。然后您可以合计总数量、订单和商品销售额。您可以使用此方法查看详细信息或者深度研究您在“销售额和流量时间序列”报告中查看的数据。

“业务报告”反映订单取消信息的频率是多少？

“按日期”报告每小时更新一次取消的订单，所有其他报告每天更新一次取消的订单。在不同的时间间隔是否会出现销售总额减少的情况，具体取决于该时间间隔期间的订单取消数量。

 亚马逊官网原文详情：

Business Reports FAQ

How do I provide feedback or feature suggestions on the Business Reports feature?

For any feedback or suggestions where no response is required, please use the contact us form. Use the "Sending comments or feedback (no reply necessary)" subject drop-down to submit your feedback, suggestions, or requests for this feature, such as additional reports or capabilities. You can also indicate if you want to be contacted for more in-depth feedback or beta product reviews.

How do you define the metrics you use in Business Reports? How do you calculate sales or traffic?

You can find definitions for the metrics and terms in our glossary, alphabetized by the name of the metric or term. You can also find general notes about the data shown in that area, such as the definition for "day" or "same day last year."

Can I download this data and use it in Microsoft Excel? Can I use this data with other programs or my own analytics software?

You can use the Download this data functionality on any report page to download the data on that page. A pop-up window appears with the parameters you selected and a button to download the data. The data you download is formatted as plain text, with each field separated by with a tab character.

The easiest way to view this data in Microsoft Excel is to download this text file to your computer, start Microsoft Excel, and then use File, Open to open the text file. When you open the file, select "Text file (tab-delimited)" as the file type so you can import the data. After you open the file, you can use Microsoft Excel to analyze or format the data as you want. You can likely use a similar method with most analytics programs. Consult your software documentation on the actual steps you need to follow.

Note: Some versions of Microsoft Excel do not display the option of opening a text file as "Text file (tab-delimited)." You can still open the text file.

When is the data in Business Reports updated?

The metrics in each report are updated on a regular basis, depending on the report. The ByDate reports are updated every hour with the data from the past few days, similar to the Sales Dashboard. All other reports are updated daily with data from the previous day. For example, you can see data for Wednesday by the end of the day on Thursday, and data for the previous week by the end of the day on Sunday.

Note: A week runs from Sunday through Saturday.

How do I match up the data I see in Business Reports here with my other reports or data feeds?

You can use the glossary to view the definitions for each field; then, you can correlate this information with other data you have. For instance, to match orders you received for a given day with the data from the Sales and Traffic Time Series metrics report and the order report, total the orders and total item price you received in the order report for orders with same payment processing day. Then you can aggregate the total units, orders, and item sales. You can use this method to view detailed information or drill down on data you viewed in the Sales and Traffic Time Series report.

How frequently are the cancellations reflected in the Business Reports?

The By Date reports are updated with the cancelled orders every 1 hour and all the other reports are updated with the cancelled orders once per day. Decrease in the total sales that you might see at different time intervals depends on the number of cancellations that were made for that time interval.

 文章来源：亚马逊官方网站