浏览搜索商品

买家可以通过浏览或使用搜索框来搜索商品。大多数买家会结合使用浏览和搜索功能。

为帮助买家找到商品,亚马逊开发了一套详尽的商品层次结构,即分类树结构。买家可通过分类链接细化搜索,直到将搜索范围缩小到其所需的商品。

亚马逊使用商品类型关键字、商品描述、要点以及其他详情页面元素将商品归入正确的分类下。

您可以在下方看到一个亚马逊上用于搜索导航的分类树分类结构示例。

电子产品 > 电子产品包/外壳 > 笔记本电脑包

点击此处可下载特定分类的分类树指南,该指南将帮助您为商品找到正确的“商品类型关键字”或分类节点。


 亚马逊官网原文详情:

Browse for products

Customers can search for products by browsing or by using the search box. Most customers use a combination of browse and search.

To help customers find products, Amazon developed a detailed product hierarchy, known as the browse-tree structure. Customers refine their search by category links until they narrow it down to the desired product.

Amazon uses Item Type Keywords, Product Description, Bullet Points and other detail page elements to classify your products under the correct categories.

An example of the browse-tree category structure on Amazon that is used for search navigation can be seen below.

Electronics > Electronics Bags & Cases > Laptop Computer Briefcases

Click here to download the category specific Browse Tree Guide, which will help you, find the correct Item Type Keyword or Browse node for your product.

 文章来源:亚马逊官方网站