完善商品详情

买家通过搜索或浏览找到您的商品后,您需要在商品详情页面上向买家展示有吸引力的商品。有效的商品详情页面会吸引买家购买您的商品。

激发购买欲的商品图片

有效的商品图片可激发买家的想象力并促使他们购买您的商品。请根据以下指南评估您的图片质量:

  • 图片在尺寸、颜色等方面与商品描述相符。

  • 可在图片上识别出商品。

  • 图片是照片,而非绘画。

  • 图片的拍摄角度突出了商品优点。

  • 商品对焦清晰并且采光效果出色。

  • 特写画面不会被高光或阴影所遮蔽。

  • 商品至少占据 80% 的图片画面。

  • 图片描绘了完整的商品。

  • 背景简单明了,不会对商品本身形成干扰。

除了提供高质量的商品图片外,请尽可能多地提供不同的图片。许多商品分类允许包含样品图片和备用图片。

有吸引力的商品价格调查

在制定有吸引力的商品价格时,应调查竞争对手的商品,也别忘记将运费成本考虑在内。

提供免费配送可以显著提升销量。尤其要注意廉价商品。价值 5 到 10 美元的商品却要花 5 美元的运费,这种价格可不太具有吸引力。

清楚说明您的配送政策。其中包括运费和交货时间。请使用【您的信息和政策】功能,将这些内容添加到您在【配送设置】中提供的信息中。

简洁明了的商品要点

测试表明,精心编写的商品要点可以提升销量。买家依靠商品要点来了解重要的商品功能,因为这些要点可以突出有关商品的重要信息或特殊信息。

编写商品要点时,请遵守以下指南:

  • 突出说明您希望买家注意的五项关键特点,例如尺寸、适龄性、商品的理想状况、技能水平、成分含量和原产地等。

  • 保持顺序一致。如果您的第一个商品要点是原产地,那么请为所有商品保持相同的顺序。

  • 重申商品名称和描述中的重要信息。

  • 请在每条商品要点开头使用大写。

  • 请以句段编写,不要在结尾加入标点符号。

  • 请勿包含促销和定价信息。

符合上述指南的商品要点示例如下,其描述对象为一套雨具:

  • 拉带式可调节雨帽,按扣式可调节袖口

  • 100% 防水

  • 100% 透气

  • 可选购卡其色、黄色或绿色

富有想象力的商品描述

描述商品时,您可能需要在商品要点中介绍一些重要特性。但是,请不要仅仅提供简明扼要的简单说明。精心编写的商品描述可以帮助买家想象拥有或使用您的商品所带来的体验。设身处地为买家着想:他们希望感受、触摸、思考和得到什么?提供关于商品体验、使用和优势的信息可以激发买家的想象力。商品描述让您能够提供尽可能接近实体店的购物体验。

避免使用过于简单的描述,例如:

示例 1:

专为音频专业人士打造的、坚固耐用的麦克风。

示例 2:

可水洗帆布裤,背面带有人造麂皮装饰。

丰富且有吸引力的描述示例:

示例 1

秉承 SM58® 的传统,Beta 58A 动态麦克风早已成为声乐家和巡回演出歌手的首选。Shure Beta 58A 是一款高输出超心型动态声学麦克风,专为专业扩声和项目工作室录音而设计。它在自身的整个频率范围内都保持了真正的超心型模式。这确保了极高的反馈前增益、与其他音源的最大程度隔离和最低程度的离轴音色。Beta 58A 拥有极为适合人声特写的成形频率响应。即便遭遇粗暴操作,这款麦克风的卓越性能也不会受到影响,因为它那坚固的结构、经得起考验的减震架系统以及加固的钢制网罩有助于抵御各种损伤。Beta 58A 的典型用途包括主唱、和声和演讲。

示例 2:

采用运动风格裁剪,这些纯棉帆布裤可能是您穿过最耐磨和舒适的长裤。背面口袋上的可洗人造麂皮装饰和 D 型环增加了耐磨性,延长了穿着寿命。可选购棕色、绿色、卡其色或石色。可水洗。进口。


 亚马逊官网原文详情:

Improve product details

After a customer finds your product through searching or browsing, you need to present them with a compelling offer on the product detail page. An effective product detail page entices customers to buy your products.

Inspiring product images

Effective product images stimulate a customer's imagination and inspire them to buy your product. Evaluate your image quality based on these guidelines:

  • The image matches the product description in size, color, and so on.

  • The product is recognizable.

  • The image is a photo and not a drawing.

  • The photo is taken at a flattering angle.

  • The product is focused and well-lit.

  • Close-up shots are not obscured by highlights or shadows.

  • The product occupies at least 80% of the image area.

  • The entire product is depicted in the image.

  • Backgrounds are simple and clean so as not to distract from the product.

In addition to providing quality product images, provide as many different images as possible. Many product categories allow for the inclusion of swatch images and alternate images.

Compelling price research

Research the competition as you develop a compelling price point and don't forget to take shipping costs into account as well.

Offering free shipping can significantly increase your sales. In particular, think about inexpensive items. A $5 shipping charge on $5-$10 worth of merchandise is not very compelling.

Clearly communicate your shipping policy. This includes both charges and delivery times. Use the Your Info & Policies feature to add to the information you provide in your Shipping Settings.

Clear and concise bullet points

Testing shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or distinguishing facts about your product.

Use the following guidelines as you craft your bullet points:

  • Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.

  • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.

  • Reiterate important information from the title and description.

  • Begin each bullet point with a capital letter.

  • Write with sentence fragments and do not include ending punctuation.

  • Do not include promotional and pricing information.

The bulleted list below follows these guidelines in describing a set of rain gear:

  • Drawstring adjustable hood & snap adjustable cuffs

  • 100% waterproof

  • 100% breathable

  • Available in khaki, yellow, or green

 文章来源:亚马逊官方网站