以高性价比吸引客户的注意力
邮件主题:Much Lower Cost for High Quality
邮件正文: Dear Mike, Good morning!
I am very glad to know you from your professional website that you are the leading company in Japan for machine vision system. I also notice that you pay much attention to lower your cost for quality machine vision system. That is where I can be of help.
May I introduce myself to you? I am Sophie, from PAE China. We have been in machine vision system industry for more than 20 years. I am confident that we are capable to meet your quality standard, while cutting your cost by at least 10%. Please be sure, we are also very capable to custom produce with your drawings. To enable you to evaluate our quality, may I invite you to visit our factory? Best regards, Sophie
具体分析:
该业务员在分析了客户有寻求低价产品的实际需求后，以产品的低价作为突破点，吸引客户的注意力。因为前期做了调查，所以业务员在客户开发信中将具体能给客户节省多少成本都写了出来，如果降低成本是客户的当务之急，此信便能直击客户要害，取得较好的效果。
