从 Google Analytics 跟踪中排除推荐来源域名

Google Analytics 的推荐流量报告显示哪些网站会为您的商店带来流量。例如,如果有博客展示了您的业务,并且读者点击了其中的链接来查看您的在线商店,则该博客将列为您商店的流量来源。

您可能会注意到您不想包括在推荐流量报告中的来源。例如,如果客户进入结账,然后再返回到您的在线商店继续购物,则结账页面可能会被列为来源。

如果您在推荐流量报告中发现了不希望包含在内的域名,请按照 Google 的说明将这些域名添加到推荐排除列表中。

若要充分利用推荐数据,请考虑将以下域名添加到您的推荐排除列表:

  • 您的在线商店的主域名(例如 sofiahousewares.com

  • 结账域名 (checkout.shopify.com)

  • 您当前使用的任何外部支付服务提供商(例如 paypal.com

Shopify商户官网原文详情:

Excluding referrer domains from Google Analytics tracking

Google Analytics' Referral Traffic report shows you which websites generate traffic to your store. For example, if a blog features your business and readers click a link to view your online store, then the blog is listed as a source of traffic to your store.

You might notice sources that you don't want included in the Referral Traffic report. For example, if a customer enters the checkout and then returns to your online store to continue shopping, then the checkout page might be listed as a source.

If you notice domains in your Referral Traffic report that you don't want included, then follow Google's instructions to add those domains to your Referral exclusion list.

To get the most out of your referral data, consider adding the following domains to your referral exclusion list:

  • The primary domain of your online store (such as sofiahousewares.com)

  • The checkout domain (checkout.shopify.com)

  • Any external payment providers that you are using (such as paypal.com)


文章内容来源:Shopify商户官方网站