添加Shopify商店的商店设置
设置或更新您的主页元数据
元数据（如页面的标题和元描述）显示在搜索引擎结果中。它不会影响搜索引擎列出您商店的几率，但不错的元描述可以增加访客点击进入您商店的可能性。这是一种吸引更多流量的绝佳方式。
每个页面的标题和元描述必须是唯一的，并且必须描述该页面的内容。对于 Shopify 后台中的每个产品、页面或博客，都可以找到一个搜索引擎部分，您可以在其中输入希望显示在搜索引擎结果页面上的信息。
您可以在 Google 结果页面上预览您的网页在搜索结果中的显示方式。
标题为 Black and White Bracelet Pack - no shipping。标题长度限制为 70 个字符。
并非所有搜索引擎都会在达到字符限制后进行截断，但大多数搜索引擎会从单词末尾截断，而不会从单词的中间截断，以提高可读性。
步骤：
在 Shopify 后台中，转到在线商店 > 偏好设置。
在标题和元描述部分中，在主页标题和主页元描述下输入您的主页元数据。
备注：搜索引擎仅在您的标题标签下方列出 140 个字符左右的元描述，因此，请保持简短。
点击保存。
常见问题
如果将标题标签留空，会出现怎样的情况？
您的模板将使用您的商店名称，后跟内容的标题，或者将使用内容的标题，后跟商店名称。如果这就是您想要的效果，则无需对标题标签进行编辑。
Shopify 模板中的标题标签在什么位置？我是否可以为此直接编辑 HTML 页面？
标题标签仅显示在 Shopify 模板的 theme.liquid 文件中。theme.liquid 文件用于网站的每个页面上。在 theme.liquid 文件中输出标题标签的 Liquid 标记为 {{ page_title }}。
您的网站不是由可以逐个编辑的静态 HTML 页面组成。内容由相关模板动态输出。
我的员工希望直接编辑我的网页而不是我的 theme.liquid 文件。我该如何获取我的网站的 FTP 访问权限以编辑每个页面的 HTML？
不存在对网页的 FTP 访问权限。标题标签的代码位于您的 theme.liquid 文件中。代码将位于 theme.liquid 中的标题元素中。有关 Liquid 的详细信息，请参阅模板设计器的搜索引擎优化指南。
我已经编辑了标题标签。为什么当我访问 Google 时却看不到更改？
可能需要等待几个星期，所做的编辑才会显示在搜索引擎结果中。搜索引擎可能需要一些时间来抓取您的内容并为其重新编制索引。
Shopify商户官网原文详情：
Adding business settings for your store
Set or update your home page metadata
Metadata, such as a page's title and meta description, is displayed in search engine results. It doesn't affect your chances of being listed by a search engine, but a good meta description can increase the likelihood that visitors will click through to your store. It's a great way to attract more traffic.
The title and meta description must be unique for each page, and must describe the content of that page. For every product, page, or blog in your Shopify admin, there's a search engine section where you can input the information as you want it to appear on search engine results pages.
You can see a preview of how your page appears as a search result on a Google result page.
The title is Black and White Bracelet Pack - no shipping. There is a 70 character limit for titles.
Not all search engines will truncate after the character limit is reached, but most will truncate on a word, rather than in the middle of a word, to improve readability.
Steps:
From your Shopify admin, go to Online Store > Preferences.
In the Title and meta description section, enter your home page metadata under Homepage title and Homepage meta description.
Note：Search engines will list only about 140 characters of your meta description below your title tag, so keep it short.
Click Save.
Common questions
What happens when I leave the title tag blank?
Your theme will use your shop name followed by the title of the content, or it will use the title of the content followed by your shop name. If this is what you wanted to use anyway, then there's no need to edit the title tag at all.
Where's the title tag in my Shopify theme? Can't I edit my HTML pages directly for this?
The title tag only shows up in one file of your Shopify theme: theme.liquid. The theme.liquid file is used on every page of your website. The Liquid tag that outputs the title tag in your theme.liquid file is {{ page_title }}.
Your website is not made of static HTML pages that you can edit piece by piece. Content is output dynamically by a relevant template.
My employee wants to edit my webpages directly instead of my theme.liquid file. How do I get FTP access to my website to edit the HTML of each page?
There's no FTP access to your web pages. The code for your title tag is in your theme.liquid file. The code will be inside the head element in theme.liquid. For more information about Liquid, see our guide to SEO for theme designers.
I edited my title tags. Why can't I see my change when I visit Google?
You might need to wait a couple of weeks for your edits to show up in search engine results. It can take some time for search engines to crawl and re-index your content.
文章内容来源：Shopify商户官方网站
