如何创建 Prime 专享折扣?

您可以通过三个步骤从“Prime 专享折扣”主页创建 Prime 专享折扣。开始折扣创建流程之前,您可以从“Prime 专享折扣”主页下载“折扣上传模板”电子表格。

  1. 点击“Prime 专享折扣”页面上的【创建折扣】,输入折扣名称,然后选择折扣的开始和结束日期。如果您提供的是 Prime Day 折扣,日期字段将不可用,并且您安排的 Prime Day 折扣将在 Prime Day 开始时开始。点击【保存并添加商品】。

  2. 上传填写好的折扣上传电子表格。请参阅模板中的“数据定义”工作表,了解正确的格式。请注意,如果您未采用该格式,系统可能会生成错误。您可以在此处找到导致上传错误的常见原因。上传文件后,点击【验证商品】。此步骤将检查 SKU 是否有资格参加 Prime 专享折扣。

  3. 开始验证后,您将转至“审核”页面。在此页面上,您可以查看商品是否做好了提交准备,或者商品是否无效(即未通过验证)。您还将收到一封电子邮件,告知您上传的每件商品的验证状态。点击【提交】以安排折扣。如果您仍有部分无效的 SKU 在审核中,即使在提交折扣后,您也可以返回【审核】选项卡,以将其从折扣中删除。

注意: 商品和商品资格将在提交期间以及提交后定期进行验证。如果您的折扣不符合资格条件,那么您针对受影响的 SKU 提供的 Prime 专享折扣将被禁止显示。您可以随时编辑商品的折扣信息并重新发布。


 亚马逊官网原文详情:

How do I create a Prime Exclusive Discount?

You can create Prime Exclusive Discounts from the Prime Exclusive Discounts home page in three steps. You can download the Discount Upload Template spreadsheet from the Prime Exclusive Discounts homepage before you start the discount creation process.

  1. Click Create Discount at the Prime Exclusive Discounts page, enter the name of the discount, and choose the start and end date of the discount. In case of Prime Day discounts, date fields will not be available, and your scheduled Prime Day discounts will start at the start of Prime Day. Click Save and Add Products.

  2. Upload the completed Discount Upload spreadsheet. Please refer to "Data Definition" worksheet in the template for proper format. Please note, the system might generate errors if you don’t follow the format. You can find some of the common reasons for upload errors here. Once you upload your file, click Validate Products. This step will check whether SKUs are eligible for Prime Exclusive Discount.

  3. You will be directed to the Review page once you start the validation. On this page, you can see whether a product is ready to submit or whether a product is invalid (that is, failed validation). You will also receive an email with validation status of each of the products you uploaded. Click Submit to schedule the discount. In case you still have some invalid SKUs in review, you can always return to the Review tab even after submitting the discount to delete them from the discount.

Note: Product and offer eligibility will be validated during submission as well as periodically after submission. If your discount doesn’t satisfy the eligibility criteria, your Prime Exclusive Discount for the affected SKU will be suppressed. You can always edit the discount information of the product and republish.

 文章来源:亚马逊官方网站