将商品注册到您的品牌

将您的商品注册到经亚马逊品牌注册批准的品牌下可确保您获得卖家平台上提供的亚马逊品牌注册的所有优势,包括 A+ 商品描述、亚马逊品牌旗舰店和品牌推广(以前称为“头条搜索广告”),而且还能使您更好地控制商品信息。


如何将商品注册到我的品牌下?

注册您的品牌后,您可以通过在商品信息中提供以下商品信息来将商品注册到您的品牌下:

  • 品牌名称:品牌名称区分大小写,且必须与亚马逊品牌注册申请中的品牌名称完全一致

  • 分类:确保为您的商品选择适当的分类(商品类型关键词)

  • 商品编码:在 GS1.org 注册的唯一 UPC

有关编辑商品信息的详情,请参阅更新商品信息。

如果您的商品没有 UPC,您可以申请全球贸易项目代码豁免。

如果您需要将多件商品注册到您的品牌下,我们建议您使用库存文件。建议您进行完整更新,以确保您的商品注册到您的品牌下。

注意: 只有专业卖家可以使用库存文件批量更新商品信息。


我已经将商品注册到我的品牌下。现在该怎么办?

在您的商品注册到您的品牌下后,您将能够使用以下工具来改善商品页面并向亚马逊买家推广商品:

A+ 商品描述

亚马逊品牌旗舰店

品牌推广


如何更新错误的商品信息?

您可以自行解决关于商品信息不正确的大部分问题。请务必提供商品编码、分类和品牌名称(区分大小写),以确保您的商品注册到您的品牌下。对于属性和分类更改,我们建议您使用库存文件。

在您创建商品信息时,某些属性将被冻结,这意味着您无法对其进行编辑。如果您尝试更新的属性被冻结,您需要删除商品并等待 24 小时,然后使用正确的信息重新创建商品。

创建商品信息时被冻结的属性包括:

  • 品牌

  • UPC/EAN/JAN

  • 目录编号

  • 型号

  • 零件编号

  • 尺寸

  • 颜色


商品信息最长可能需要 24 小时才能在详情页面上更新。如果您的更新未在 24 小时后通过库存文件进行处理,错误可能会导致您的更新无法显示。库存文件上传完毕后,系统将检查其中是否存在错误。下载处理报告,查看是否有任何错误并进行必要的更正。您也可以使用检查库存文件来识别常见错误并自动创建变体,然后再上传文件。

如果您提供的信息在 24 小时后仍未显示在详情页面上,请联系亚马逊品牌注册支持。


亚马逊官网原文详情:   

Registering products to your brand

Registering your products to your Brand Registry-approved brand ensures that you access all of the benefits of Brand Registry available on Seller Central, including A+ Content, Amazon Stores, and Sponsored Brands (formerly Headline Search Ads), as well as providing increased control over product information.


How do I register products to my brand?

After enrolling your brand, you can register products to your brand by providing the following product information on your product listing:

  • Brand name: the brand name is case sensitive and must match the brand name on the Brand Registry application exactly

  • Categorization: ensure that the appropriate category (item_type_keyword) for your products is selected

  • Product ID: a unique UPC that is registered with GS1.org

For details about editing a product listing, see Update your listing.

If your products don't have a UPC, you can apply for a GTIN Exemption.

If you need to register multiple products to your brand, we suggest using an inventory file. A Full Update is recommended to ensure your products are registered to your brand.

Note: Updating listings in bulk using an inventory file is only available for Professional sellers.


I've registered my products to my brand. Now what?

Once your products are registered to your brand, you'll be able to utilize the following tools to enhance product pages and advertise to customers on Amazon:

A+ Content

Amazon Stores

Sponsored Brands


How do I update incorrect product information?

You can resolve most issues regarding incorrect product information on your own. Always include the product ID, categorization, and the case-sensitive brand name to ensure your listings are registered to your brand. For attribute and category changes, we suggest using an inventory file.

Certain attributes are frozen when a listing is created, meaning that you can't edit them. If the attribute you are trying to update is frozen, you will need to delete your listing, wait 24 hours, and then re-create it with the correct information.

Attributes that are frozen when a listing is created include the following:

  • Brand

  • UPC/EAN/JAN

  • Catalog Number

  • Model Number

  • Part Number

  • Size

  • Color


Product information can take up to 24 hours to update on the detail page. If your updates have not processed via inventory file after 24 hours, errors could be preventing your updates from appearing. Once the inventory file has been uploaded, the system will check for errors. Download the Processing Report to review any errors and make the necessary corrections. You can also use Check My File to identify common errors and automatically build variations prior to uploading your file.

If your contributions are still not appearing on the detail page after 24 hours, contact Brand Registry Support.


文章来源:亚马逊官方网站