wish平台ProductBoost活动选择可选关键词有什么技巧?

问:关于如何选择合适的可选关键词有什么技巧?

答:您应该考虑wish的平台用户会如何搜索以及其他商户会如何选择他们的可选关键词。

诸如“dress”(裙装)和“fashion”(服装)之类的热门关键词肯定会获得很高的搜索量,但是也可能非常拥挤。而且,如果您没有最好的产品来匹配这些关键词,它们也不太可能取得理想的效果。您的可选关键词应该更有相关性、更具体,这样才有可能提高转化率。

而且,虽然wish商户平台有检查拼写、自动补全和自动更正功能,但用户仍然可能在移动设备上输入大量的错别字。wish商户平台还是一个国际化的交易平台,很多用户来自世界各地。因此,如果您知道某些热门搜索关键词的翻译(与您的产品相关),也可以多加利用。

wish商户官网原文详情:

Q: Any tips on how to choose the right optional keywords?

A: You should think about how our users will search on our platform and how other merchants will choose their optional keywords.

Popular keywords such as "dress" and "fashion", will definitely have a high search volume, however, they can also be very crowded. And if you do not have the best product for those keywords, it is unlikely they will do well. You want your optional keywords to be relevant and more specific, where the conversion rate can be higher.

Also, although we do spell check, auto-complete, and auto-correction, there are still tons of typos a user might type on their mobile device. Our platform is also an international marketplace, with many users around the world. So if you know translations of popular search keywords (that are relevant to your product), you might want to take advantage of that as well.

 文章内容来源:wish商户官方网站