Q: Any tips on how to choose the right optional keywords?

A: You should think about how our users will search on our platform and how other merchants will choose their optional keywords.

Popular keywords such as "dress" and "fashion", will definitely have a high search volume, however, they can also be very crowded. And if you do not have the best product for those keywords, it is unlikely they will do well. You want your optional keywords to be relevant and more specific, where the conversion rate can be higher.

Also, although we do spell check, auto-complete, and auto-correction, there are still tons of typos a user might type on their mobile device. Our platform is also an international marketplace, with many users around the world. So if you know translations of popular search keywords (that are relevant to your product), you might want to take advantage of that as well.