商品详情页面规则

买家将首先从商品详情页面了解您的商品。以下政策确保每个商品详情页面包含单一商品。这有助于为买家提供清晰且一致的购买体验。一般来说,您将需要:

  • 遵守任何相关的风格指南,避免使用 HTML、JavaScript 或其他代码。

  • 排除不适宜的内容,如淫秽或攻击性材料、链接或联系信息、情节剧透、评论或评论请求以及广告。

  • 准确地分类和描述您的商品。

  • 避免为已有详情页面的商品创建重复页面。

  • 为新商品或新版本创建新的详情页面。

  • 仅创建与主要商品相关的有效“变体”。

编写商品信息的政策

  • 请遵守所发布商品的相关风格指南。您可以在亚马逊开店服务快速入门风格指南中找到适用于所有商品的一般性规则。某些类型的商品具有额外的风格指南。您可以在特定分类的模板中找到全套风格指南。

  • 请勿在商品详情页面使用 HTML、JavaScript 或其他类型的代码。在特殊情况下,您可以在描述中使用换行符 </br>。

  • 商品详情页面的商品名称、描述、要点或图片中不允许出现以下任何内容:

    • 色情、淫秽或带有攻击性的内容。

    • 电话号码、地址、电子邮件地址或网站 URL。

    • 供货情况、商品价格或状况详情。

    • 仅对每个单词的开头使用大写字母。请勿在属性中全部使用大写字母。这适用于商品名称、要点和/或商品描述。

    • 用于下订单的其他网站链接或备选配送服务(如免费配送)。

    • 媒介类商品(图书、音乐、影视)的剧透。这包括给出对故事的悬疑或意外结局十分关键的情节详情。

    • 评论、引用或推荐内容。

    • 请求买家发布正面评价的言辞。

    • 在图片、照片或视频上加印广告、宣传资料或水印。

    • 时效性信息,如宣传活动、研讨会或讲座的日期。

  • 商品名称不得超过 200 个字符(包括空格)。此上限适用于所有分类。某些分类的字符数可能更少。请参阅特定分类的模板了解详情。

  • 在亚马逊上销售的任何商品均应遵守亚马逊商品信息标准。如果未遵守这些标准,则会导致负面买家体验,并可能会导致您的销售权限被暂时或永久取消,这包括但不限于下列商品:

    • 必须准确地分类所有商品。要了解有关如何对商品进行正确分类的更多信息,请参阅我们的帮助页面:商品分类工具、分类树指南和 ASIN 创建政策。

    • 必须准确编写商品名称、商品描述和要点,并帮助买家了解商品。

    • 所有商品图片均须遵守亚马逊图片标准以及任何特定分类图片上传指南。要了解更多信息,请参阅商品图片要求。

添加详情页面的政策

  • 除在亚马逊上发布商品外,您不得将“添加新商品”工具、库存文件和亚马逊商城网络服务(亚马逊 MWS)商品信息 API 用作其他用途。

  • 您不得在商品详情页面使用虚假的商品编码信息。其中包括 UPC 代码和出版日期。

  • 您不得为亚马逊目录中已经存在的商品创建商品详情页面。

  • 您不得利用商品详情页面来交叉销售或交叉推广商品。

  • 对于媒介类商品(图书、音乐、影视),您不得使用单个商品详情页面推广多个商品。仅包含媒介类商品(图书、音乐、影视)的捆绑商品必须由出版商或制造商定义,且其唯一 ISBN、UPC 或 EAN 不能与捆绑商品内任何单个商品的商品编码相同。

  • 您不能添加侵犯其他方或个人知识产权的详细信息。有关更多详情,请查看卖家的知识产权页面。

编辑详情页面的政策

  • 您只能更新详情页面,以便更好地或更准确地描述最初发布的商品。例如,允许的更新包括附加详情、说明、语法修复或移除违反亚马逊政策的内容。

  • 如果商品有新版本推出,您不得更新现有的商品信息。这包括颜色、尺寸、材质、特性和商品名称的更改。相反,请为每个新版本创建新的商品详情页面。例如:制造商推出了一种带有四个按钮的全新遥控器,取代带有两个按钮的遥控器,以更新其流媒体播放器。此商品与旧版存在重大差异,必须作为新的 ASIN 发布。

  • 如果您选择为商品重新打造品牌,则必须创建新的 ASIN,而不是更新现有 ASIN。即使商品为无品牌且未在品牌更改后发生重大变更,情况仍是如此。这包括为之前没有品牌的商品添加品牌。


 亚马逊官网原文详情:

Product Detail Page Rules

Customers will first learn about your offers on a product detail page. The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience. In general, you will need to:

  • Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.

  • Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising.

  • Accurately categorize and describe your products.

  • Refrain from creating duplicate pages for a product that already has a detail page.

  • Create new detail pages for new products or versions.

  • Only create valid “variations” that relate to the primary product. For more details, please see the Variations Policy.

Policies for writing listings

  • Comply with the relevant style guide for the product you're listing. You can find general rules that apply to all products in the Amazon Services Quick Start Style Guide. Some types of product have extra style guidelines. You can find the full set in the Templates for Specific Categories.

  • Don’t use HTML, JavaScript, or other types of code in your product detail pages. As a special case, you can use line breaks </br> in the description.

  • None of the following are allowed in product detail page titles, descriptions, bullet points, or images:

    • Pornographic, obscene, or offensive content.

    • Phone numbers, addresses, e-mail addresses, or website URLs.

    • Details of availability, price, or condition.

    • Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.

    • Links to other websites for placing orders, or alternative shipping offers, such as free shipping.

    • Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.

    • Reviews, quotes, or testimonials.

    • Requests for positive customer reviews.

    • Adverts, promotional material, or watermarks on images, photos, or videos.

    • Time-sensitive information, such as dates of tours, seminars, or lectures.

  • Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. See the Templates for Specific Categories for details.

  • Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:

    • All products must be accurately categorized. To learn more about classifying your products correctly, see our help pages on Product Classifier, Browse Tree Guide, and ASIN Creation Policy.

    • Product titles, product descriptions, and bullets must be clearly written and help customers understand the product.

    • Product images must meet Amazon image standards, as well as any category-specific image guidelines. To learn more, see the Product image requirements.

Policies for adding detail pages

  • You must not use Add a Product, inventory files, and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.

  • You must not use false product identification information in product detail pages. This includes UPC codes and publication dates.

  • You must not create a product detail page for a product already in Amazon's catalog.

  • You must not use product detail pages to cross-merchandise or cross-promote a product.

  • For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier of any single item in the bundle.

  • You cannot add details with infringing upon the IP rights of other parties or individuals. For more details, check the Intellectual Property Rights for Sellers page.

Policies for editing detail pages


  • You may only update detail pages to better or more accurately describe the product as originally listed. For example, permissible updates include additional details, clarifications, grammatical fixes, or removal of content that violates Amazon policy.

  • You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.

  • If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product.

 文章来源:亚马逊官方网站