广告组合视图

从左侧导航的三个不同视图访问您的广告组合: 所有广告活动、广告组合或单个广告组合视图。

所有广告活动视图

在所有广告活动视图中,您可以查看您账户中的每个广告活动。广告组合列显示广告活动分配给哪个广告组合(如果有)。广告活动分配到的广告组合不影响单个广告活动的业绩历史记录。

要访问此视图,请转到广告活动管理并点击所有广告活动。

广告组合视图

在广告组合视图中,您的所有广告组合都会列出分配给它们的广告活动的总值。您可以管理包含预算日期范围的所有广告组合的预算上限和日期范围。表格和图表中的汇总指标仅反映分配给广告组合的广告活动的业绩。

要访问此视图,请转到广告活动管理并点击广告组合。

单个广告组合视图

通过单个广告组合视图,可以详细了解分配给特定广告组合的所有广告活动和已应用的任何广告组合设置。通过表格和图表中的汇总指标可以快速了解特定广告组合中所有广告活动的业绩。

要访问此视图,请转到广告活动管理,然后点击单个广告组合的名称。


 亚马逊官网原文详情:

Portfolio views

Access your portfolios from three distinct views from the left navigation: All campaigns, Portfolios, or Individual portfolio views.

All campaigns view

From the All campaigns view, you can see every campaign in your account. The portfolio column shows which portfolio, if any, a campaign is assigned to. The portfolio that a campaign is assigned to does not affect the performance history of individual campaigns.

To access this view, go to Campaign Manager and click All campaigns.

Portfolio view

In the Portfolio view, all your portfolios are listed with the aggregate values of the campaigns assigned to them. You can manage the budget cap and date ranges for any portfolios that have a budget date range included. Aggregate metrics in the table and chart only reflect the performance of campaigns assigned to portfolios.

To access this view, go to Campaign Manager and click Portfolios.

Individual portfolio view

The individual portfolio view provides a detailed view of all campaigns assigned to a specific portfolio and any portfolio settings that have been applied. Aggregate metrics in the table and chart provide a quick view of the performance of all campaigns in a particular portfolio.

To access this view, go to Campaign Manager and click the name of the individual portfolio.

 文章来源:亚马逊官方网站