在欧盟 (EU) 销售 ENDS 产品的适用法律和法规
如果您在欧盟开展业务，或者您向欧盟的客户销售 ENDS 产品，则您需要遵守Tobacco Products Directive 2014/40/EU (TPD)（《烟草产品指令 2014/40/EU》(TPD)）。在欧盟销售 ENDS 产品之前，您应查看所有适用法规，包括您有意向其销售产品的任何成员国的法律。
每个管辖区对 ENDS 有不同的要求，包括但不限于：
如果您是已注册的零售商，则只能合法地将 ENDS 产品在线销售给欧盟的两个或多个国家/地区。
您需要在 ENDS 产品上添加健康警告，告知客户产品包含尼古丁，不吸烟者不应使用。
如何宣传、营销和销售 ENDS 产品。
如何给 ENDS 产品添加标签。
关于在欧盟销售 ENDS 产品的资源
您可以在线找到有关在欧盟销售 ENDS 产品的特定信息，例如欧盟委员会电子烟指导。
在英国 (UK) 销售 ENDS 产品的适用法律和法规
如果您在英国开展业务，或者您向英国的客户销售 ENDS 产品，则您需要遵守您宣传或销售 ENDS 产品所在的任何管辖区的所有适用联邦、郡和地方法律。这包括英国卫生和社会保健部以及英国广告标准局制定的规定和法规。
如果您在英国销售 ENDS 产品或任何相关烟油、部件、套件或配件，则还需要遵守英国药品与保健品管理局 (MHRA) 推出的指导和法规，包括《烟草及相关产品法规》(TRPR) 以及《烟草产品和尼古丁吸入产品（修订）条例》。
每个政府部门对 ENDS 有不同的要求，包括但不限于：
如何宣传、营销和销售 ENDS 产品
如何添加有关 ENDS 产品的健康声明
如何给 ENDS 产品添加标签
如果您在英国销售或运输 ENDS 产品，请仔细考虑以下几项常规要求：
不得向 18 岁以下的任何人销售 ENDS 产品。
不得在您的在线商店中添加任何药用声明，包括戒烟声明，除非您的 ENDS 产品经 MHRA 授权用于医药用途。
在两个或多个管辖区（例如英国和北爱尔兰或英国和欧盟）之间销售或运输 ENDS 产品之前，请先注册为跨境零售商。
关于在英国销售 ENDS 产品的资源
您可以在线查找有关在英国销售 ENDS 产品的特定信息，例如以下资源：
英国 ENDS 营销指导
作为药品的 ENDS 产品许可流程
Laws and regulations for selling ENDS products in the European Union (EU)
If your business is located in the European Union, or if you sell ENDS products to customers in the European Union, then you're required to follow the Tobacco Products Directive 2014/40/EU (TPD). Before selling an ENDS product in the European Union, you should review all applicable pieces of legislation, including the laws of any member state where you intend to sell your products.
Each jurisdiction has different requirements for ENDS, including but not limited to:
You can only legally sell ENDS products online to two or more countries that are a part of the European Union if you're a registered retailer.
You need to add health warnings on your ENDS products that tell customers that the product contains nicotine and shouldn't be used by people who don't smoke.
How you can advertise, market, and sell ENDS products.
How much nicotine content is allowed in the ENDS product.
How an ENDS product needs to be labelled.
Resources about selling ENDS products in the European Union
You can find specific information online about selling ENDS products in the European Union, such as the European Commission Guidance on Electronic Cigarettes.
Laws and regulations for selling ENDS products in the United Kingdom (UK)
If your business is located in the United Kingdom, or if you sell ENDS products to customers in the United Kingdom, then you're required to follow all applicable federal, county, and local laws in any jurisdiction where your ENDS products are advertised or sold. These include the rules and regulations set by the Department of Health and Social Care, and the Advertising Standards Authority.
If you sell ENDS products, or any associated juice, part, kit, or accessory, in the United Kingdom, then you also need to follow the guidelines and regulations implemented by the Medicines and Healthcare Products Regulatory Agency (MHRA), which include the Tobacco and Related Products Regulations (TRPR) and the Tobacco Products and Nicotine Inhaling Products (Amendment) Regulations.
Each governmental department has different requirements for ENDS, including but not limited to:
How you can advertise, market, and sell ENDS products
How much nicotine content is allowed in the ENDS product
How you can add health claims about an ENDS product
How an ENDS product needs to be labelled
If you sell or ship ENDS products in the United Kingdom, then consider these commonly cited requirements:
Don't sell ENDS products to any person under the age of 18.
Don't add any medicinal claims to your online store, including smoking cessation claims, unless your ENDS product is authorized for medicinal purposes by the MHRA.
Register as a cross-border retailer before you sell or ship ENDS products between two or more jurisdictions, such as Great Britain to Northern Ireland, or Great Britain to the European Union.
Resources about selling ENDS products in the United Kingdom
You can find specific information online about selling ENDS products in the United Kingdom, such as the following resources:
ENDS Policy, Regulation and Guidance
ENDS Regulations for Consumer Products
ENDS Marketing Guidance in the United Kingdom
Licensing Procedure for ENDS products as Medicines