为餐厅设置Shopify在线商店的事项清单

如果客户无法前往您的餐厅就餐,您可通过shopify在线销售让客户自提餐品、为客户配送餐品或让客户购买礼品卡与他人共享。通过为餐厅创建在线业务,您还可向客户提供有关您业务的详细信息、为他们提供留下评论的位置,以及使他们能够注册以接收您商店的电子邮件。 您会发现,打印此清单或将其下载为 PDF 将有助于您有条不紊地完成整个在线商店的设置。

如果您已拥有电商网站,请考虑将网站迁移到 Shopify。

设置您的商店

在为餐厅推出在线店面之前,请确认您是否已考虑过以下所有步骤。

  • 创建在线商店

  • 登录您的商店

  • 通过密码来保护您的商店

  • 为您的商店命名

  • 选择法定公司名称和地址

  • 添加您的账单信息

  • 设置支付服务提供商

  • 设置小费选项

  • 设置商店的默认货币

  • 创建在线菜单

  • 添加礼品卡

  • 设置发货设置

  • 设置到店取货和本地配送

自定义您的商店

使用以下建议使您的在线商店具有独特风格。

  • 自定义您的 Express模板或从模板库中选择其他模板

  • 自定义主页并创建页面

测试您的商店

在推出您的在线商店之前,请创建一些测试订单以了解结账的流程。

  • 测试成功和失败的交易

  • 测试退款和取消订单

  • 测试为订单发货和部分发货

  • 测试对成功的订单进行存档

  • 了解 Shopify的欺诈分析设置

开启商店

选择套餐并测试您的在线商店后,您就可以向人们推出商店了。您可以删除您的在线商店密码,并添加聊天小组件,使在线商店访客能够轻松咨询问题。

  • 删除您的在线商店密码,以允许客户访您的商店

让您的客户知道您已开业

开设在线商店后,您需要对其进行推广。您可以通过添加供搜索引擎使用的信息,或在所有相应空间中推广您的商店来提高商店的可见性。

  • 定义您的主页元数据

  • 使用社交媒体推广您的商店

  • 制定营销计划

  • 设置 Shopify Email并发送您的第一个电子邮件销宣传活动

  • 改进商店的SEO

  • 使用折扣码和促销手段

  • 自定义弃购营销邮件

  • 将聊天功能添加到您的在线商店,并在 Shopify Inbox 中阅读和回复消息

Shopify商户官网原文详情:

Checklist for setting up an online store for your restaurant

If your customers can’t visit your restaurant for a meal, then selling online gives you the option to let your customers pick up their meals, have meals delivered to them, or purchase gift cards to share with others. Creating an online presence for your restaurant lets you provide customers with more information about your business, a place for them to leave reviews, and a way for them to sign up for emails from your business. You might find it helpful to print this checklist or to download it as a PDF so that you can refer to it throughout the setup process.

If you already have an ecommerce website, then consider migrating it to Shopify.

Set up your store

Before you launch the online storefront for your restaurant, verify that you have considered all of the following steps.

  • Create your online store

  • Log in to your store

  • Password-protect your store

  • Name your store

  • Choose your legal business name and address

  • Add your billing information

  • Set up your payment provider

  • Set up a tip option

  • Set the default currency for your store

  • Create an online menu

  • Add gift cards

  • Set up your shipping settings

  • Set up local pickup and local delivery

  • Set up your taxes

  • Set up your payment gateways

  • Staff your store if necessary

  • Set up your domain

  • Explore the Shopi Dify App store to see which apps could help you with your business

Customize your store

  • Use these suggestions to help make your online store your own.

  • Customize your Express theme or choose another theme from the Theme Library

  • Customize your home page and create pages

Test your store

Before you launch your online store, place some test orders to see how the checkout process works.

  • Test successful and failed transactions

  • Test refunding and canceling orders

  • Test fulfilling and partially fulfilling orders

  • Test archiving successful orders

  • Learn about Shopify's fraud analysis settings

Open your store

After you've picked a plan and tested your online store, you're ready for people to see it. You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions.

  • Remove your online store password to give customers access to your store

Let your customers know you're open for business

After you open your online store, you need to promote it. You can improve your store's visibility by adding the information that will be used by search engines, and by promoting your store in all of the appropriate spaces.

  • Define your home page metadata

  • Use social media to promote your store

  • Create a marketing plan

  • Set up Shopify Email and send your first email marketing campaign

  • Improve your stores SEO

  • Use discount codes and sales

  • Customize your abandoned cart emails

  • Add chat to your online store and read and respond to messages in Shopify Inbox

文章内容来源:Shopify商户官方网站 

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)