Shopify Email 分析
借助打开情况跟踪，您可以看到收件人打开了多少封您使用 Shopify Email 发送的电子邮件。打开情况跟踪默认启用，并在您发送的每个 Shopify Email 宣传活动的报告部分中为您提供打开率。打开情况跟踪数据仅显示已打开的电子邮件总数，不会显示哪些收件人打开了电子邮件。
报告中显示的每个电子邮件宣传活动的其他统计信息包括：
送达率，告知您成功送达了多少封电子邮件
取消订阅的订阅者数量
点击电子邮件中链接的订阅者数量
电子邮件被报告为垃圾邮件的次数
您的商店通过电子邮件获得的独立访客数量
通过电子邮件访问您商店的客户所下的订单数量
通过电子邮件访问您商店的客户所产生的销售额（美元）
您可以启用或禁用打开情况跟踪。
步骤：
如果您想关闭或再次开启打开情况跟踪，则可以按照以下步骤操作。
在 Shopify 后台，点击设置。
点击通知
在电子邮件营销下，选择跟踪电子邮件打开情况或不跟踪电子邮件打开情况。
备注：如果您禁用开放情况跟踪，则系统不会报告您的电子邮件打开率。
Shopify商户官网原文详情：
Shopify Email analytics
Open tracking lets you see how many emails sent out using Shopify Email are opened by the recipients. Open tracking is enabled by default, and gives you an open rate in the report section of each Shopify Email campaign that you send. Open tracking data shows only the total number of emails that have been opened, and not which recipients opened the email.
Other statistics that are displayed within the report for each email campaign include:
The delivery rate, which tells you how many emails were delivered successfully
How many subscribers unsubscribed
How many subscribers clicked a link within the email
How many times the email was reported as spam
How many unique visitors your store had from the email
How many times a visit to your store from the email resulted in items being added to the cart
How many orders were placed by customers visiting your store from the email
The dollar amount in sales made from visits to your store from the email
You can enable or disable open tracking.
Steps:
If you want to turn open tracking off, or back on again, then you can follow these steps.
In your Shopify admin, click Settings.
Click Notifications
Under Email marketing, choose either Track email opens or Don't track email opens.
文章内容来源：Shopify商户官方网站
