计算每月平均利润
Exchange 会自动显示您商店存在期间的总收入；但是作为出售商店的人，您可以决定是否告知买家扣除支出后的总利润。Shopify 不会为您计算成本，因此，您最好花些时间来全面地计算一下运营产品页面中的商店所涉及的所有成本。这样可以帮助买家了解您是一位值得信赖的卖家，您已做好充分的准备来将自己的商店移交给合适的买家。
首先，您需要将每月费用加起来。利润等于总收入减去费用。在计算费用时，请务必包含以下内容：
商店的 Shopify 订阅套餐月租
商店所用应用的经常性费用的总成本
每月在广告上花费的总金额
每月平均销售产品的总成本
您向任何自由职业者或员工支付的金额
将这些费用的总成本相加，并从总收入中扣除该金额，从而得出利润额。
请记住，您的每月平均利润将显示在产品页面上，使买家可以大致了解经营此商店所需的成本以及他们自己可以赚得的收入。在产品页面中包含此信息会极大程度提高您找到高质量买家的机会。
由于此数字只是平均金额，您还应准备好为详细询问每月支出信息的买家提供信息。通过生成损益表来准备此信息是一个不错的方式。有关详细信息，请参阅损益表。
平均利润率
为了让买家更好地了解您商店的潜力，您应在您的产品页面中包含平均利润率。这是从总收入中扣除所有费用后的利润百分比。
利润率以百分比的形式显示在您的产品页面中。虽然大多数商店的利润率因月份和产品而异，但您应让买家大致了解您的平均总利润率。
可以采用以下方式来计算利润率：计算您的利润（销售额减去用于经营商店的所有费用），然后将其除以总销售额。将得出的结果乘以 100 以得到百分比值。
损益表
损益表（赢亏报告、收益表或盈余表）是商店在特定时间段内的总利润和总支出的汇总。此报表为您提供商店的净利润或净亏损。请务必让潜在买家了解您的商店是否具有盈利能力，如果存在盈利，请向他们展示盈利情况。对于希望购买您商店的人来说，损益表使他们可对此一目了然。
生成损益表
您可以使用会计软件轻松将损益表导出或上传到产品页面。
Quickbooks 和 Xero 都可以与 Shopify 集成，使您能够快速计算商店的利润并生成损益表。下面是操作说明：
从 Quickbooks 导出损益表
如果您使用 Shopify 的 Quickbooks 集成应用，则可以快速从 QBO 账户中导出损益表。
在 QuickBooks 在线账户中，点击报告选项卡，然后点击“商店概览”报告中的损益链接。这将打开您的损益表。
在损益报告中，可以看到按特定日期筛选报告的选项。因为 Exchange 会在您的产品页面上显示商店存在期间的总收入，所以我们建议您导出一份从建立商店时开始计算的损益报告。
将您的损益表导出为 PDF 文件格式，使它能够被上传到 Exchange 产品页面的财务文档部分。
从 Xero 生成损益表
如果您已在 Shopify 中使用 Xero 应用来将订单集成到 Xero 会计软件，则可以快速从 Xero 中导出损益报告。
首先，在 Xero 控制面板的主菜单中，点击报告下拉列表中的损益表。选择您希望显示什么时间范围的损益表以生成报告。因为 Exchange 会在您的产品页面上显示商店存在期间的总收入，因此我们建议您生成一份从建立商店时开始计算的损益报告。
在报告中，您将看到导出选项。将报告导出为 PDF 文件格式并将它上传到产品页面的财务文档部分。
了解商店的收入数据
显示的数据是仅从完整月份中收集的。报告会在每月的第二天自动更新以显示上一个月的数据。 如果您的商店在 Exchange 上列出期间达成了任何销售，此信息直到下月初才会在产品页面的营收数据中体现。
如果您发现产品页面的收入与其他报告不一致，可能是因为每个月月初更新了收入。如果您在月中列出商店，则直到下个月月初才会报告您在该月达成的销售额。计算的销售额仅包括向 Shopify 提供的信息和 Shopify 可核实的销售额。已核实销售额是通过 Shopify 处理的 Exchange 可核实的订单。
已核实的销售额包括通过在线商店、Buy Button、Shopify POS 和 Facebook Shop 完成的销售额。如果您对自己的收入以及可否核实某销售额有任何疑问，请向 exchange-support@shopify.com 发送电子邮件。
Exchange 还会从通过一些第三方应用实现的销售中获取收入数据。不同于通过以上所列渠道核实的销售额，Exchange 无法保证通过这些应用生成的收入是正确的，因为此收入依赖于 Shopify 外部构建的第三方应用程序。这些可核实的应用包括：
OneClickUpsell
ReCharge Recurring Billing & Subscriptions
Bold 提供的 Recurring Orders & Subscription Box 应用
CartHook Checkout
eBay 链接
inkFrog Open
Codisto LINQ
Edit Order by Cleverific
除了此处列出的渠道和应用外，从未托管在 Shopify 中的结账系统生成的销售额无法得到核实。
无法修改产品页面上的销售数据。我们建议在产品页面描述中包含第三方销售的相关信息，并上传任何能验证这些销售信息的屏幕截图。
提示：在社交媒体上分享您的产品页面，以提高产品页面的可见度和增加其流量，增加快速销售的可能性。
Shopify商户官网原文详情：
Calculating your average monthly profit
Exchange automatically displays your business's lifetime revenue, but it's up to you as the person selling their business to let buyers know what your total profit is after expenses. Shopify does not calculate your costs for you, so it's a great idea to take the time to thoroughly calculate all the costs involved in running the business in your listing. This helps buyers see that you're a trustworthy seller who's fully prepared to hand their business over to the right buyer.
To start, you need to add up your monthly expenses. Your profit is your total revenue minus expenses. When calculating your expenses, make sure to include the following:
price of your store's monthly Shopify subscription plan
total cost of recurring charges for apps used by your business
total amount you spend on advertising each month
total cost of goods sold on an average month
amount that you pay any freelancers or employees
Add up the total cost of these expenses and subtract it from your total revenue to get your profit amount.
Keep in mind that your average monthly profit is displayed on your listing to give buyers a rough idea as to how much it costs to run your business and how much they could make themselves. Including this information in your listing greatly improves your chances of finding a quality buyer.
Because this number is only an average amount, you should also be prepared for buyers who ask for more detailed information about your monthly expenses. It's always a good idea to prepare for this by generating a profit and loss statement. For more information, see Profit and loss statements.
Average profit margin
To give buyers a better understanding of your business's potential, you should include your average profit margin in your listing. This is the percentage of profit that you make after all your expenses are deducted from your total revenue.
The profit margin is displayed on your listing as a percentage. Although most business's profit margins vary month to month and product to product, you should give buyers an idea of what your total margins are on average.
To calculate your profit margins, calculate your profit (the sales you made minus all the money you spent running the store) and then divide that by the total amount you make in sales. After you have that, multiply that number by 100 to get the percentage.
Profit and loss statements
The Profits and Loss statements (P&L, Income Statement, or Statement of Earnings) is a summary of your business's total profits and expenses for a specific period of time. This statement gives you the bottom line profit or net loss of your business. It's important to let potential buyers know if your business is profitable, and if so, show them just how profitable it is. The Profit and Loss statement is the easiest way for someone that is interested in buying your business to understand this at a glance.
Generating a profit and loss statement
You can easily export and upload your profit and loss statement to your listings using an accounting software.
Both Quickbooks and Xero integrate with Shopify, letting you quickly calculate your business's profit and generate a P&L statement. Here are instructions on how to do:
Exporting a profit and loss statement from Quickbooks
If you use the Quickbooks integrated app for Shopify, then you can quickly export a profit and loss statement from your QBO account.
From your Quickbooks online account, click on the Reports tab then click the Profit and Loss link within your Business Overview reports. This opens your profit and loss report.
Inside the Profit and Loss report, there are options to filter the report by specific dates. Because Exchange displays your business's lifetime revenue on your listing, we recommend that you export a report that shows your profit and loss of the lifetime of your business.
Export your Profit and Loss statement as a PDF file so that it can be uploaded to the financial documents section of your Exchange listing.
Generating a profit and loss statement from Xero
If you've used the Xero app in Shopify to integrate your orders to the Xero accounting software, then you can quickly export a Profit and Loss report from Xero.
First, click Profit and Loss from the Reports drop-down in the main menu of your Xero dashboard. Select the timeframe for that you want your profit and loss statement to report. Because Exchange displays your business's lifetime revenue on your listing, we recommend generating a report for your profits and losses from the beginning of your business's lifetime.
Within the report, you'll see the option to export it. Export your report as a PDF file and upload it to the Financial Documents section of your listing.
Understanding your business's revenue data
The data displayed is gathered from full month periods only. The report updates automatically by the second day of each month to show the previous month’s data. If your business makes any sales while it is listed on Exchange, then the information doesn't contribute to your listing's revenue figures until the start of the next month.
If you notice that the revenue from your listing does not match other reports, then it could be because the revenue is updated at the beginning of each month. If you list your business midway through the month, the sales you make during that month won't be reported until the beginning of the following month. The sales that are calculated include only the information that is available to and can be verified by Shopify. Verified sales are orders that are made through Shopify that Exchange is able to verify.
Verified sales include sales made through your online store, the Buy button, Shopify POS, and Facebook Shop. If you have questions about your revenue and whether or not a sale can be verified, then send an email to exchange-support@shopify.com.
Exchange also pulls revenue data from sales made through some third-party apps. Unlike the sales verified through the channels listed above, Exchange can't guarantee that the revenue generated through these apps is correct because it relies on third-party applications built outside of Shopify. These verifiable apps are:
OneClickUpsell
ReCharge Recurring Billing & Subscriptions
Recurring Orders & Subscription Box App by Bold
CartHook Checkout
eBay LINK
inkFrog Open
Codisto LINQ
Edit Order by Cleverific
Other than the channels and apps listed here, sales generated from a checkout system hosted outside of Shopify can't be verified.
The sales data on listings can't be modified. We recommend including information about third-party sales in your listing's description and upload any screenshots that might validate these sales.
文章内容来源：Shopify商户官方网站
