Buy on Google

通过 Buy on Google,客户可以在发现产品时直接在 Google 上购买您的产品并结账。客户可以在 Google 上找到您的产品。

您可以在 Shopify 后台中管理 Buy on Google 订单、退货和付款。若要使用 Buy on Google,您必须启用 Shopify Payments。

设置 Buy On Google

通过 Buy on Google,客户可以在使用 Google 搜索、Google 购物和 Google 助手时直接在 Google 上购买产品。您设置 Buy on Google 后,客户可以直接在 Google 上购买您的产品。客户使用 Buy on Google 进行购买时,付款会通过 Shopify Payments 进行处理,并且订单将在 30 分钟内显示在您 Shopify 后台的订单部分中。在使用 Buy on Google 之前,您需要在 Shopify 后台中设置 Google 渠道,并在付款设置中启用 Shopify Payments。

商店要求

若要使用 Buy on Google,您需要确保您的在线商店符合 Google Merchant Center 的要求:

  • 您需要使用 Shopify Payments。

  • 您必须满足 Google 渠道资格要求。

  • 您的商店必须位于美国。

  • 您的商店必须为来自美国大陆(不包括阿拉斯加、夏威夷以及波多黎各和关岛等非国家领土)的订单发货。

  • 您的商店必须始终在 Google 销售渠道中至少供应一种产品。若要了解详情,请参阅向 Google 渠道供应产品

  • 必须为所有产品和配送区域设置配送速度。如果您使用第三方应用处理发货,您的配送时间将自动设置为 14 至 21 个工作日。

  • 您的商店中不得使用含税定价

  • 不能对您要使用 Buy on Google 进行销售的产品使用自动折扣

  • 不能对您要使用 Buy on Google 进行销售的产品使用折扣码


将 Buy on Google 添加到 Google 渠道

您需要先在 Shopify 后台中设置 Google 渠道,然后才能使用 Buy on Google。要想使用 Buy on Google,您的商店需要启用 Shopify Payments。

步骤:

  1. 在您的 Shopify 后台中,转至销售渠道 > Google

  2. 在 Buy on Google 部分,点击开始使用

  3. 在开始使用之前了解 Google 的政策部分,查看 Google 的政策,然后点击我了解

  4. 激活 Shopify Payments部分,确保已激活 Shopify Payments:

    • 如果您尚未激活 Shopify Payments,请点击激活 Shopify Payments,然后完成 Shopify Payments 设置。

  5. 连接 Google Merchant Center 账户部分中,选择要连接的 Google Merchant Center 账户,然后点击连接

  6. 配置您的产品信息流设置部分中,设置您的目标市场发货设置退货时间

    1. 若要选择您的目标市场,请点击目标市场部分中的选择

    2. 选择目标市场窗口中,选择美国作为您的目标国家/地区或语言。

    3. 点击保存

    4. 若要进行发货设置,请点击发货设置部分中的选择

    5. 配置发货设置对话框中,选择手动进行发货设置自动导入发货设置

    6. 点击保存

    7. 可选:如果您选择手动进行发货设置,则需要在您的 Google Merchant Center 中输入处理时间。请确保已选择在 Google 上结账 (Buy on Google)]。有关在 Google Merchant Center 中配置发货设置的详细信息,请参阅 Google Merchant Center 帮助。

    8. 若要设置退货窗口,请点击退货窗口部分中的选择

    9. 设置退货时间窗口中,输入客户可完成退货的天数,或选择终身保证

    10. 点击保存

  1. 提供客户服务邮箱部分,输入您的客户服务邮箱,然后点击保存。输入客户服务邮箱地址后,Google 会使用您的客户服务邮箱发送验证电子邮件。您需要点击电子邮件中的验证链接并验证您的邮箱地址。

  2. 服务条款部分,查看 Google 的 Buy on Google 服务条款,然后点击我已阅读并同意条款

激活后,Google 会先审核您的账户和产品,然后才会批准您使用 Buy on Google。在审批过程中,您的账户最多可能需要 24 到 72 小时才能从待处理更改为活跃状态。


暂停或删除 Buy on Google

您可以暂停 Buy on Google 功能,也可以将其从 Google 渠道中删除。如果您在 Google 渠道中暂停 Buy on Google,您的设置将被保存。如果您取消了 Buy on Google 注册,您的设置将被删除。

暂停 Buy on Google

如果您暂停 Buy on Google,系统将一直保存您的设置,直到您恢复使用 Buy on Google。

步骤:

  1. 在 Google 销售渠道中,点击概览

  2. 在 Checkout on Google 部分,点击暂停

  3. 在新的暂停 Buy on Google?对话框中,点击暂停

删除 Buy on Google

如果您关闭 Buy on Google,系统不会保存您的设置。如果您想启用 Buy on Google,必须再次完成 Buy on Google 设置步骤。

步骤:

  1. 在 Google 销售渠道中,点击概览

  2. 在 Checkout on Google 部分,点击关闭

  3. 在新的关闭 Buy on Google 对话框中,点击关闭

Shopify商户官网原文详情:

Buy on Google

Buy on Google lets customers buy your product and checkout directly on Google right when they discover it. Customers can find your product on Google.

You can manage your Buy on Google orders, returns, and payments in your Shopify admin. To use Buy on Google, you must have Shopify Payments enabled.

Set up Buy on Google

Buy on Google lets customers buy your products directly on Google while using Google Search, Google Shopping, and Google Assistant. After you set up Buy on Google, customers can purchase your products directly on Google. When a purchase is made using Buy on Google, the payment is processed with Shopify Payments, and the order shows up within 30 minutes in the Orders section of your Shopify admin. Before you use Buy on Google, you need to set up the Google channel in your Shopify admin, and enable Shopify Payments in your Payment settings.


Store requirements

To use Buy on Google, you need to make sure that your online store meets the Google Merchant Center requirements:

  • You need to use Shopify Payments.

  • You must meet the Google channel eligibility requirements.

  • Your store must be located in the United States.

  • Your store must fulfill orders from the continental United States (this excludes Alaska, Hawaii, and non-state territories such as Puerto Rico, and Guam).

  • Your store must always have at least one product available on the Google sales channel. To learn more, refer to Make products available to the Google channel.

  • Shipping speeds must be set for all your products and shipping zones. If you use a third-party app to manage your shipping, then your delivery time is automatically set to 14 to 21 business days.

  • Tax inclusive pricing must not be active on your store.

  • Automatic discounts must not be active for products that you want to sell using Buy on Google.

  • Discount codes can't be used for products that you want to sell using Buy on Google.


Add Buy on Google to the Google channel

Before you can use Buy on Google, you need to make sure that you set up the Google channel in your Shopify admin. To use Buy on Google, your store needs to have Shopify Payments enabled.

Steps:

  1. From your Shopify admin, go to Sales channels > Google.

  2. In the Buy on Google section, click Get started.

  3. In the Know Google's policies before starting section, review Google's policies and click I understand.

  4. In the Activate Shopify Payments section, make sure Shopify Payments is activated:

    • If you haven't activated Shopify Payments, then click Activate Shopify Payments, and then complete the Shopify Payments set up.

  5. In the Connect a Google Merchant Center account section, select the Google Merchant Center account that you want to connect, and then click Connect.

  6. In the Configure your product feed settings section, set up your Target marketShipping settings, and Return window:

    1. To select your target market, click Select in the Target market section.

    2. In the Select a target market window, choose United States as your target country and language.

    3. Click Save.

    4. To set your Shipping settings, click Select in the Shipping settings section.

    5. In the Configure shipping settings dialog, select either Manually set up shipping settings or Automatically import shipping settings.

    6. Click Save.

    7. Optional: If you select Manually set up shipping settings, then in your Google Merchant Center, you need to input your handling time. Make sure that Checkout on Google (Buy on Google)] is selected. For more information about configuring shipping settings in Google Merchant Center, refer to Google Merchant Center Help.

    8. To set your return window, click Select in the Return window section.

    9. In the Set a return window window, enter the number of days that a customer can complete a return, or select Lifetime guarantee.

    10. Click Save.

  1. In the Provide a customer service email section, enter your customer service email and then click Save. After you enter your customer service email address, Google uses your customer service email to send a verification email. You need to click on the verification link in the email and verify your email address.

  2. In the Terms and conditions section, review Google's Buy on Google terms of service, and click I have read and agree to the terms.

Once active, Google reviews your account and products before approving you to use Buy on Google. During the approval process, it can take up to 24 to 72 hours for your account to be changed from Pending to Active.


Pause or remove Buy on Google

You can pause the Buy on Google feature or remove it from your Google channel. If you pause Buy on Google from the Google channel, then your settings are saved. If you cancel your enrolment with Buy on Google, then your settings are deleted.

Pause Buy on Google

If you pause Buy on Google, then your settings are saved until you resume using Buy on Google.

Steps:

  1. From the Google sales channel, click Overview.

  2. In the Checkout on Google section, click Pause.

  3. In the new Pause Buy on Google? dialogue, click Pause.

Remove Buy on Google

If you turn off Buy on Google, then your settings are not saved. When you want to enable Buy on Google, you have to complete the Buy on Google setup steps again.

Steps:

  1. From the Google sales channel, click Overview.

  2. In the Checkout on Google section, click Turn off.

  3. In the new Turn off Buy on Google dialogue, click Turn off.

文章内容来源:Shopify商户官方网站