维持与客户的关系，非常有用的一种方法是为客户提供公司或产品的新动向、新信息，如公司新品问世、周年庆、新的促销活动、参加展会等信息。用这种方法和客户联系，一般不会引起客户的抵触心理，反而可能会赢得客户对公司的正面评价。即便如此，业务员也不可滥用这种方法，应该在仔细研究客户的潜在需求之后，有针对性地发送信息，和客户保持有效的沟通。如果业务员能在邮件中帮助客户分析市场形势，推荐有理有据的爆款产品，分享公司的热点市场需求等，那么会提升客户对业务员专业度的认可。
(一)向长期客户推广新产品
向长期客户推广新产品的示例如下。
Dear XX,
No contact for one month. Hope you are getting well with everything around you. Enclosed please find an illustrated supplement to our catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have included a selection of our products in your mail-order catalogs for several yeas. The resulting sales have been very steady. We believe that you will find our new designs most attractive. They should get a very good reception in your market. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection.
For your information, we are planning a range of classical English dinner services which should do well in the North American market. We will keep you informed on our progress and look forward to hearing from you.
With my best regards,
xxx
