开始销售:发布和管理库存

我可以在哪个分类下销售商品?

 

对于某些分类(开放分类),只要您注册成为卖家便可销售此类商品;而对于另外一些分类,您需要先获得批准才能发布此类商品。

有关全部详情,请参阅分类概览。

要查看销售受限分类的商品的条件和获取批准申请表,请参阅需要批准的分类和商品。

 

如何发布我的商品并开始销售?

 

您可通过以下两种方式来发布商品:

  • 使用“添加新商品”工具一次创建一种商品。
  • 如果您有专业卖家账户,可使用“库存文件”来同时创建多种商品。

 

如何评估我的商品状况?

使用状况类型有助于您在一定状况范围内发布商品。您可以为给定商品指定状况,但不同分类可用的状况不同。此外,某些分类只允许发布新品。有关各个分类可用状况的列表,请参阅状况指南。

我能否在不提供所有商品属性的情况下创建商品?

亚马逊使用商品属性(包括标准商品编码 UPC、EAN、JAN 或 ISBN)进行商品匹配,将您的商品添加至现有亚马逊目录条目。

大多数商品已存在于亚马逊目录中。如果某种商品在目录中尚不存在,您可以创建新的商品详情页面。在这种情况下,您需要提供所有必需的商品信息。

什么是商品编码?发布商品是否需要商品编码?

大部分分类都会要求卖家使用商品编码在亚马逊网站上创建新的商品页面并提供商品信息。卖家最常用的编码是通用商品编码 (UPC),该编码是一个 12 位商品编码。每个 UPC 可以唯一标识商品、制造商和商品属性。通常,UPC 及其条形码印刷在商品标签或包装上。

亚马逊需要使用 UPC 等标准商品编码(在欧洲使用 EAN,在日本使用 JAN)来创建商品详情页面,并将新商品与亚马逊目录中的现有页面相匹配。对于大多数商品分类,卖家必须提供 UPC、EAN 或 JAN。对于“图书”分类,我们要求尽可能提供 ISBN,但卖家也可以发布 ISBN 标准颁布之前出版的图书。

在有些情况下,卖家可能在标准商品编码要求方面得到豁免。但是,我们建议在所有情况下都使用标准商品编码,特别是创建新商品页面时。该步骤有助于在整体上提高搜索结果的质量和亚马逊目录的质量。

有关更多信息,请参阅商品 UPC 和 GTIN 以及查找您的商品编码。

如何为我的商品获取商品编码?

如果您的商品没有商品编码,应向制造商索取。如果您自己制造商品,请访问 GS1 网站,申请一个商品编码。

我能否使用 XML 与亚马逊集成?

具有专业销售计划的卖家不能使用 XML 集成,除非他们通过第三方集成公司进行集成。

有关使用 XML 上传商品信息的信息,请参阅 XML 指南(包括 XSD)。

如何发布尺寸和颜色不同的商品?

如果您销售属性(如尺寸)有所不同的相似商品,则可以使用父/子关系(也称为变体主题)为这些商品分组。当您为商品创建父/子关系时,您可以帮助买家找到他们正在查看的商品的不同版本。例如,T 恤商品的详情页面可能包含较大尺码或不同颜色的同款 T 恤的链接。

有关更多信息,请参阅商品变体。

亚马逊有没有禁止销售的商品?

有。亚马逊上销售的商品必须遵守所有法律法规以及亚马逊的政策。严禁销售非法商品、不安全的商品或违反亚马逊政策的商品。有关更多信息,请参阅受限商品。

对于我上传的商品图片有何要求?

亚马逊上的每件商品都需要配有一张或多张商品图片。图片对于买家非常重要,因此其质量不容忽视。我们要求您选择清晰、易于理解、信息丰富且富有吸引力的图片。要查看我们的图片上传指南,请参阅商品图片要求。

 

亚马逊官网原文详情:

Start selling: List and manage inventory

In which categories can I sell?

There are categories you can sell in as soon as you register as a seller (open categories) and categories that require approval before you can list your products. For full details, refer to Overview of Categories. To review criteria for selling in restricted categories and to access the approval application form, see Categories and products requiring approval.

How can I get my products listed so I can start selling?

You have two options for listing your products:

  • Use the Add a Product tool to create one product listing at a time.
  • If you have a Professional selling account, use an Inventory File to create multiple product listings simultaneously.

 

How do I evaluate my product's condition?

Using condition types helps you to list offerings in a range of conditions. While you can specify a condition type for a given product, the available condition types vary across categories. Additionally, certain categories only allow listings for new products. For a list of condition types available for each category, see the Condition guidelines.

Can I create a listing without providing all the product attributes?

 

Amazon uses product attributes, including the standard product identifier (UPC, EAN, JAN or ISBN), for product matching, which adds your offer to an existing Amazon catalog entry.

Most products already exist in the Amazon catalog. When a product does not yet exist in the catalog, you can create a new product detail page. In this case, you would need to provide all the required product information.

 

What is a product identifier, and do I need it for listing my products?

 

Most categories require sellers to use a product identifier to create new product pages and offer listings on the Amazon website. The most common identifier used by sellers is a Universal Product Code (UPC), a 12-digit product identifier. Each UPC uniquely identifies the product, manufacturer, and its attributes. Typically, the UPC and its barcode are printed on a product's label or packaging.

Amazon requires standard product identifiers, such as UPCs (or EAN or JAN for Europe and Japan, respectively), to create product detail pages and to match new offers to existing pages in the Amazon catalog. For most product categories, sellers must supply either a UPC, an EAN or a JAN. For Books, we require an ISBN, where available, but sellers may also list pre-ISBN books.

In some cases, sellers may be exempted from standard product ID requirements. However, we recommend using a standard product ID in all cases, particularly when creating a new product page. This helps to improve the quality of search results and the quality of the Amazon catalog as a whole.

For more information, see Product UPCs and GTINs and Find your product ID.

 

How can I obtain a product identifier for my product?

If you don't have the product identifier for your product, you should request it from the manufacturer. If you manufacture the product yourself, visit the GS1 US website to request a product identifier.

Can I use XML for integrating with Amazon?

 

Sellers with a Professional selling plan do not have the possibility to use XML integration unless they integrate through a third-party integration company.

For information about using XML to upload your product listings, refer to the XML Guide (includes XSDs).

 

How do I list products that differ by sizes and colors?

 

If you sell similar products that vary by attributes such as size, you can use parent/child relationships (also called variation themes) to group these products. When you create parent/child relationships between products, you help customers find different versions of the product they are viewing. For example, the product detail page for a T-shirt might include links to the same shirt in a larger size, or in a different color.

For more information, see Variation relationships.

 

Are there any products that are prohibited to sell on Amazon?

Yes. Products offered for sale on Amazon must comply with all laws and regulations and with Amazon's policies. The sale of illegal or unsafe products or products that violate Amazon policy is strictly prohibited. For more information, see Restricted products.

What are the requirements for the product images that I upload?

Every product listed on Amazon needs one or more product images. Images are very important to customers, so quality matters. We ask you to choose images that are clear, easy to understand, information-rich, and attractively presented. For our image guidelines, see Product image requirements.

 文章来源:亚马逊官方网站