营销报告

您可以使用“营销”报告来查看营销的效果并了解您的转化情况。当在线商店访客成为已付款客户时，即发生一次转化。

备注：如果您的商店使用的是 Basic Shopify 套餐或更高级的套餐，则可以获取归因于营销的访客数报告。如果您的商店使用的是 Shopify 套餐或更高级的套餐，则可以获取其他营销报告。

营销报告可帮助您了解吸引购物者到在线商店的原因以及将购物者转化为已付款客户的因素。报告可以根据客户与在线商店的互动，显示哪个营销渠道带来了最多的客户数以及具有最高价值的客户。

该报告总结了所有在线商店渠道订单的信息。有关单个订单的访问或转换信息，请参阅转换跟踪。

如果营销活动使用营销应用，而您希望查看这些活动成果的报告，请参阅“营销活动”报告。

Shopify商户官网原文详情：

Marketing reports

You can use the Marketing reports to see how effective your marketing is and to learn about your conversions. A conversion occurs when an online store visitor becomes a paying customer.

Note:The Sessions attributed to marketing report is available if your store is on the Basic Shopify plan or higher. The other Marketing reports are available if your store is on the Shopify plan or higher.

The marketing reports can help you understand what leads shoppers to your online store and what converts them into paying customers. The reports can show which of your marketing channels are resulting in the highest number of customers and the customers of the highest value, based on their interactions with your online store.

The reports summarize information from all Online Store channel orders. For visit or conversion information about a single order, see Conversion tracking.

If you want to view reports on the results of your marketing campaigns that use marketing apps, then see Marketing activity reports.

文章内容来源：Shopify商户官方网站