在跨境电商B2B业务中,如果产品的质量和服务是决定商务合作的基石，那么维护好和客户之间的友谊，则是业务员与同等市场地位的竞争对手竞争时获胜的关键。人类总是拥有共同的情感，喜欢和友善的人打交道。长期的商务合作往往基于业务员和客户在合作过程中建立的友谊。因此业务员应该在重要的节假日和客户生日时及时给客户送上祝福。如果已经和客户建立起较深厚的友谊，在客户生病或者家里有重大事件发生时，业务员都可以适当关切，加深与客户之间的友谊。
节日问候的示例如下。
Dear xxx,
On the occasion of the New Year coming, I am writing to extend my warmest greetings to you. Happy New Year!
Thank you for the order you placed to our company in June. We know that the growth and success of our company is largely dependent on many old customers like you. We also recognize the contributions you have made in the R&D of new products.
We look forward to more cooperation with you.
Once again, I would like to present my sincere wishes in the New Year.
Yours faithfully,
xxx
（本文内容根据网络资料整理，出于传递更多信息之目的，不代表连连国际赞同其观点和立场）
